Dennis Piretra Email & Phone Number

New York, NY, US

Paterson, NJ, US

Terrebonne, QC, US

• As the Senior Marketing Executive for the Nanuk brand of premium waterproof protective hard cases, I partnered with Sales teams to drive profitable growth and expanded the brand's presence in a highly competitive.
• Directed reboot of own website CX and ecommerce revenue strategy, growing 6x in 4 years.
• As growth partner with Sales lead, grew revenue for Top 2 ecommerce third party accounts 3x in 4 years.
• Led Nanuk rebranding project to establish new platform that both celebrated the legacy, modernized/elevated the positioning, and differentiated brand in a crowded, once-confusing category.
• Created and managed pricing strategy that resulted in MAP policy, pricing logic, establishing premium position, and pricing stability, resulting in new account and consumer confidence in the Brand.
• Accelerated new product development strategy and created future legacy products as well as quick innovation that were responsible for 15-18% of all revenue over a 3-year period.

Greater NYC Area, US

• Consultant within this marketing/branding agency, assisting consumer and financial organizations with marketing strategy planning, development, and execution—as well as additional ecommerce management, digital.
• Partner with CxO-level leaders and founders in the luxury, outdoor, apparel, accessories, sport, and retail sectors to analyze current marketing operations and identify/execute potential restructuring and improvement.
• Provide M&A consulting and transaction support, advising organizations on potential acquisition targets and assisting with various due diligence, pricing, and post-acquisition integration activities

Schwyz, Schwyz, CH

• Promoted to SVP-level role overseeing marketing for this iconic global brand—producers of Swiss Army branded knives, apparel, travel gear, business gear, watches, fragrances, and cutlery products.
• Member of company’s 7-member senior leadership team, accountable for North American Marketing and Brand leadership across a portfolio of 12 business units/product categories and 3 brands
• Managed teams of up to 15 staff in 4 locations, providing the vision, motivation, and mentoring needed to help employees think differently, strive to meet newly set expectations, and deliver results
• Led omni-channel B2B and B2C marketing programs, in addition to overseeing all Direct-to-Consumer marketing including a robust ecommerce channel and marketing of 8 standalone Victorinox Swiss Army retail stores
• Served as chief North American collaboration partner with the company’s Global Brand and Global Business Unit Leader teams, sharing best practices and ensuring alignment of brand messaging, standards, and initiatives
• Drove constant innovation, including conceptualization/execution of multiple experiential brand events and leadership of content marketing activities, editorials, and digital campaigns aimed at consumers and influencers

• Served as 360° Marketing and Brand Lead for two owned and three licensed product categories under the Wenger and SwissGear trademarks. Role involved extensive planning/execution of digital/traditional consumer and.
• Drove branding, marketing, and communications strategy for product distribution in 90+ countries
• Project-managed a highly successful global Wenger / Victorinox / Swiss Army Knife Brands joint rebrand project
• Established new Licensed Products standards that led to a 25% reduction in new product development times
• Held ecommerce revenue responsibility for the U.S. website and launched the Brand’s first social media and digital marketing initiatives—including driving high-volume, innovative content creation efforts
• Conceptualized, developed, launched, and managed ongoing optimization/content for a new global website

• Managed U.S. Marketing for five product categories under the Wenger/SwissGear trademarks
• Led the planning, development, and launch of multiple new websites, intranet and ecommerce portals
• Served as Licensor Lead overseeing branding, positioning, and product development approvals for Licensees
• Created, managed, and executed strategic integrated B2C/B2B marketing initiatives for all 5 product categories
• Held $18M in revenue responsibility and managed a team of 3 direct reports and 8 indirect personnel
• Team developed/executed marketing, sales, advertising and PR efforts for all channels

Marketing & Product Manager (1999-2001); Advertising Manager (1997-1999); and B2B Sales Manager (1995-1997).

Chicago, IL, US

Divisional Sales Manager, Alaron (1993 – 1995)Market Development Manager, Getz Marketing (1991 – 1992)