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Marketing leader with a record of rapidly growing revenue, specializing in key account strategy and execution, creating highly profitable e-commerce divisions, and accelerating brands for global organizations. Expertise in managing premium product portfolios for B2C and B2B and ensuring 360⁰ brand consistency on a global scale. Known for impeccable execution and thinking creatively while leading high-performing teams and leveraging emerging methods to increase customer and consumer engagement, conversion, and lifetime value. Multi-brand/multi-product portfolio expertise and success as a player/coach, balancing data-driven insights with real-world instincts and pragmatism. Finds and leverages competitive gaps to fuel growth, expand market share, and outpace the competition—skilled at developing engaged, accountable teams who execute under tight deadline pressure.
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Vice President MarketingSkb CasesNew York, Ny, Us
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Vice President Of Marketing And Business DevelopmentMycasebuilder Aug 2023 - PresentPaterson, Nj, Us -
Vice President, Marketing And Commercial StrategyNanuk Case By Plasticase Feb 2019 - Aug 2023Terrebonne, Qc, UsAs the Senior Marketing Executive for the Nanuk brand of premium waterproof protective hard cases, I partnered with Sales teams to drive profitable growth and expanded the brand's presence in a highly competitive market. Hired to leverage my extensive global experience in B2B, B2C, B2B2C, allowing us to achieve the title of “fastest growing premium brand in category” for consumer recreation, medical devices, military/defense, cameras/drones, law enforcement, and industrial applications.• Directed reboot of own website CX and ecommerce revenue strategy, growing 6x in 4 years. • As growth partner with Sales lead, grew revenue for Top 2 ecommerce third party accounts 3x in 4 years.• Led Nanuk rebranding project to establish new platform that both celebrated the legacy, modernized/elevated the positioning, and differentiated brand in a crowded, once-confusing category.• Created and managed pricing strategy that resulted in MAP policy, pricing logic, establishing premium position, and pricing stability, resulting in new account and consumer confidence in the Brand.• Accelerated new product development strategy and created future legacy products as well as quick innovation that were responsible for 15-18% of all revenue over a 3-year period.• Created commercial strategy/go-to-market plans focusing on key verticals in the Commercial and Consumer classes of trade contributing to corporate growth of 2.5x in 4 years. -
Marketing Consultant & StrategistCole Kenwood Group Jan 2017 - Jan 2019Greater Nyc Area, UsConsultant within this marketing/branding agency, assisting consumer and financial organizations with marketing strategy planning, development, and execution—as well as additional ecommerce management, digital marketing, business growth planning, product development, content creation, and licensing needs. • Partner with CxO-level leaders and founders in the luxury, outdoor, apparel, accessories, sport, and retail sectors to analyze current marketing operations and identify/execute potential restructuring and improvement possibilities • Provide M&A consulting and transaction support, advising organizations on potential acquisition targets and assisting with various due diligence, pricing, and post-acquisition integration activities -
Sr. Vice President Of MarketingVictorinox Swiss Army 2013 - 2016Schwyz, Schwyz, ChPromoted to SVP-level role overseeing marketing for this iconic global brand—producers of Swiss Army branded knives, apparel, travel gear, business gear, watches, fragrances, and cutlery products. • Member of company’s 7-member senior leadership team, accountable for North American Marketing and Brand leadership across a portfolio of 12 business units/product categories and 3 brands • Managed teams of up to 15 staff in 4 locations, providing the vision, motivation, and mentoring needed to help employees think differently, strive to meet newly set expectations, and deliver results • Led omni-channel B2B and B2C marketing programs, in addition to overseeing all Direct-to-Consumer marketing including a robust ecommerce channel and marketing of 8 standalone Victorinox Swiss Army retail stores • Served as chief North American collaboration partner with the company’s Global Brand and Global Business Unit Leader teams, sharing best practices and ensuring alignment of brand messaging, standards, and initiatives • Drove constant innovation, including conceptualization/execution of multiple experiential brand events and leadership of content marketing activities, editorials, and digital campaigns aimed at consumers and influencers • Developed and negotiated a series of pivotal new partnerships and programs, cultivating relationships/deals with CBS, Bloomingdales, ESPN, Macy’s, Google, and more • Led all marketing communications and content development for North America, in addition to working with 4 N.A. corporate locations, worldwide, to synchronize product/brand marketing on a global scale -
Vice President Of Marketing (2006 – 2013); Chief Communications Officer (2008 – 2010)Wenger North America 2006 - 2013Served as 360° Marketing and Brand Lead for two owned and three licensed product categories under the Wenger and SwissGear trademarks. Role involved extensive planning/execution of digital/traditional consumer and trade marketing activities, in addition to driving social media, PR, events, and sponsorship initiatives. • Drove branding, marketing, and communications strategy for product distribution in 90+ countries • Project-managed a highly successful global Wenger / Victorinox / Swiss Army Knife Brands joint rebrand project • Established new Licensed Products standards that led to a 25% reduction in new product development times • Held ecommerce revenue responsibility for the U.S. website and launched the Brand’s first social media and digital marketing initiatives—including driving high-volume, innovative content creation efforts • Conceptualized, developed, launched, and managed ongoing optimization/content for a new global website • Key architect behind the company’s new Boulder, CO retail store concept, build, and promotional campaign • Launched a new brand ambassador program to dramatically strengthen outdoor industry positioning
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Director Of MarketingWenger North America 2001 - 2006• Managed U.S. Marketing for five product categories under the Wenger/SwissGear trademarks • Led the planning, development, and launch of multiple new websites, intranet and ecommerce portals• Served as Licensor Lead overseeing branding, positioning, and product development approvals for Licensees • Created, managed, and executed strategic integrated B2C/B2B marketing initiatives for all 5 product categories • Held $18M in revenue responsibility and managed a team of 3 direct reports and 8 indirect personnel • Team developed/executed marketing, sales, advertising and PR efforts for all channels • Additionally took on Managing Director of Swiss Army Fragrances role for three years during this period, holding GM responsibility and managing distribution to 28 international markets and North American prestige retailers
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Additional Early-Stage Roles With The CompanyWenger North America 1995 - 2001Marketing & Product Manager (1999-2001); Advertising Manager (1997-1999); and B2B Sales Manager (1995-1997).
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Divisional Sales Manager & Market Development ManagerThe Marmon Group 1991 - 1995Chicago, Il, UsDivisional Sales Manager, Alaron (1993 – 1995)Market Development Manager, Getz Marketing (1991 – 1992)
Dennis Piretra Skills
Dennis Piretra Education Details
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University Of BridgeportMinor In Marketing
Frequently Asked Questions about Dennis Piretra
What company does Dennis Piretra work for?
Dennis Piretra works for Skb Cases
What is Dennis Piretra's role at the current company?
Dennis Piretra's current role is Vice President Marketing.
What is Dennis Piretra's email address?
Dennis Piretra's email address is dp****@****ase.com
What is Dennis Piretra's direct phone number?
Dennis Piretra's direct phone number is +184536*****
What schools did Dennis Piretra attend?
Dennis Piretra attended University Of Bridgeport.
What skills is Dennis Piretra known for?
Dennis Piretra has skills like Product Development, Marketing Strategy, Strategic Planning, Public Relations, Negotiation, Integrated Marketing, Retail, Marketing, International Marketing, Brand Management, E Commerce, International Sales.
Who are Dennis Piretra's colleagues?
Dennis Piretra's colleagues are Jason Lara, Sean Gauci, Ceecee Vandiver, Daniel Arias, Kenny Cell, Paul Dilsaver, Devon Sanchez.
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