Dennis Setzer Email & Phone Number

Davidson, North Carolina, Us

Combine vision, ingenuity, and strong business acumen with extensive sales and account management prowess to support organizational effectiveness, reach, and overall market expansion. Experienced in propelling revenue through the delivery of exemplary sales management and strategic planning. Oversee product setup, GTM and pricing strategy with the Category Managers following thorough market analysis. Identify deficiencies and improvement areas to develop targeted strategies to achieve the desired outcomes. Conduct Line Reviews and identify promotional opportunities in targeted segments with the retail team. Leverage analytical skills to support annual budget development, delivering data-driven sales outlook. Supervise development and implementation of the sales process for new business opportunities. Expertly negotiate pricing, volume, and terms with customers; conduct cost/benefit analyses, lead projects.Achievements: Instrumental in cultivating robust ties with key accounts such as Walmart, Target, Michaels after 3A acquired parts of Elmer's Corp. in late 2020, developing the accounts from a retail perspective to accelerate business growth. Created a culture of high expectations by offering the utmost level of professionalism and leading by example.

Davidson, North Carolina, Us

Engaged effectively with multiple stakeholders, winning trust on transparency, fostering confidence at all levels to enhance mutual business focus and achieve shared goals. Led 4 field sales representatives representing a $53 million region with a focus on delivering an exceptional and consistent customer experience, differentiating the brand in the marketplace.Achievements: Served as a strong mentor, inspiring high-quality staff performance in fulfillment of overall corporate objectives – trained and coached senior and junior sales team members to exceed expectations. Effectively navigated a team to meet sales goals six out of seven years with measurable growth each year. Developed and communicated a clear, strategic sales vision; managed ties with large national distributors. Led 3A Composites retail program to obtain distribution in the retail segment without affecting the existing network. Worked seamlessly with others to complete a task or achieve a common objective and demonstrated the ability to cooperate in interpersonal and team relationships to maintain mutual trust, honesty, and respect for others.

Created Annual Market Segment Business Plan including market analysis, competitive activity, new application project pipeline, and sales forecastCommunicated key segment commercial activities and forecast within the Sales and Operations processLed commercial team’s execution of the business plan through collateral, training tools, sales processes, and joint field interactionExceed sales budget each year while increasing revenue dollars Formally communicated segment strategy, tactical plans, and progress updates International communication and travel for product and application exchange

Developed and oversaw marketing communications campaign to develop the marketing platform for new and existing productsIdentified market trends and corresponding opportunities and threats through communication with supply chain participantsMade market segment decision for pricing, advertising, and brandingLed all activities with industry associations and trade conferences to build our brand for existing and new products In conjunction with our advertising agency developed the most successful advertising campaign in the company’s historyCreated training programs for our sales representatives to use in the field for training distributor sales representativesLed decisions on new products and termination of products

Memphis, Tennessee, Us

Led commercial team’s execution of the business plan through collateral, training tools, sales processes, and joint field interactionExceed sales budget each year while increasing revenue dollars Created Annual Market Segment Business Plan including market analysis, competitive activity, new application project pipeline, and sales forecastCommunicated key segment commercial activities and forecast within the Sales and Operations processFormally communicated segment strategy, tactical plans, and progress updates International communication and travel for product and application exchange

Memphis, Tennessee, Us

Created training programs for our sales representatives to use in the field for training distributor sales representativesIdentified market trends and corresponding opportunities and threats through communication with supply chain participantsMade market segment decision for pricing, advertising, and brandingDeveloped and oversaw marketing communications campaign to develop the marketing platform for new and existing productsLed all activities with industry associations and trade conferences to build our brand for existing and new products In conjunction with our advertising agency developed the most successful advertising campaign in the company’s historyLed decisions on new products and termination of products

Memphis, Tennessee, Us

Managed distribution network covering 8 statesProvided product education for sales staff at 40 distributors within regionExceed sales budget each year62% product growth resulting in $4.8 million increased sales

Memphis, Tennessee, Us

Managed distribution network and direct sales covering thirteen states.112% growth resulting in $10 million increased sales Managed relationship with our furniture partners and graphic display distributors Managed marketing programs and identified target marketsDeveloped marketing and sales strategies designed to promote product awareness within distribution network

Memphis, Tennessee, Us

Worked each position within manufacturing facility to gain knowledge of how products were produced from conception to shipping.Traveled with field sales to obtain understanding how our company went to marketAttending Sales Training Academy at International Paper Corporate

Formulated and recommend Human Resources policies and objectives for the company on any topic associated with employee relations and employee rights.Manage all aspects of recruiting and terminating of hourly employeesMonitor and manage relationship with insurance provider and make certain all employee information was up to date.

Bachelor Of Science - Bs, Business/Managerial Economics

Business, Management, Marketing, And Related Support Services

Sales Management & Marketing Strategy

Managing Success Projects

Industrial Project Management