As the Head of Content Partnerships at GroupM Nexus NL, I lead a dynamic team focused on affiliate marketing, branded content, and direct partnerships within the realm of display and native advertising. My role involves making strategic decisions about where and how to further develop our offering within these domains to ensure we continuously deliver successful campaigns for our clients. Focusing on capabilities as well as improving campaign processes within the team or organization. In addition to this, I also work closely with our partners to build strong, mutually beneficial relationships. This involves understanding their goals and challenges, and working collaboratively to develop strategies that deliver results. I am also co-responsible for identifying new partnership opportunities and ensuring that existing relationships are nurtured and maintained.Together with the other leads I manage resources, oversee recruitment and talent development. I always strive to create an environment that encourages innovation and creativity within my team. I strongly believe in a culture of openness and trust. Where everybody gets an equal chance to follow their ambition and contribute to the team’s development by growing as an individual.

In my role, I co-led team planning and recruitment while coaching my own team of 4 to 6 specialists. As a team lead, I also actively worked on branded content, direct display, and native partnerships/campaigns for notable clients like Volkswagen Group, EA Sports and ANWB. My focus on coaching, leadership, and communication fostered a happy and high-performing team, reflected in top happiness scores on internal metrics and valuable personal relationships. I took pride in facilitating team growth, sharing knowledge, and providing actionable feedback to achieve our goals with major (inter)national brands.

In this role, I learned the basics of online marketing while growing as a specialist in direct display and native partnerships. I was solely responsible for the direct display and native campaigns for major (inter)national brands, including Volkswagen Group, T-Mobile, CZ Health Insurance, Eneco/Oxxio. I developed important soft skills such as communication and resilience, as well as hard skills in project management, data analysis, and ad technology.

In addition to studying for my master, I worked as a store associate in one of the largest outlet centres in Europe to further develop my skills with regards to retail. Standard tasks involved helping customers find the befitting gear to help them achieve their personal goals, processing new supplies, and working together with the whole team to improve the customer in-store experience. Furthermore, I was often asked to train new employees in the arts of sales and product knowledge. Lastly, I was involved in one new store opening in Salzburg, Austria.

At Asics, I was able to put my commercial skills and knowledge attained during my education in practice. Focusing on helping customers find the befitting running gear through informative sales conversations, and utilising persuasive skills to make customers buy additional gear. Additional tasks involved offering support at a new store opening and providing sales and product training for new employees.

Working on various types of cooperative tasks, implementing my knowledge gathered over the two years in University, mostly concerning market research, marketing communications, and digital marketing while enriching my knowledge with actual experience.During my period at Hitch Marketing, I also worked on my personal project. This was commissioned to gain in-depth insights into franchising and licensing Hitch through desk and field research. It focused on informing Hitch about the possibilities, benefits and disadvantages of franchising Hitch.