Responsible for establishing and enforcing the creative vision and beliefs for clients like Villeroy & Boch and other lifestyle and fashion clients.

A European luxury brand founded in Berlin in 2016 and launched in 2020 by beauty expert Dennis K. Werner. D:SOL MMXVI creates and develops exclusive niche fragrances and high end artisanal accessories inspired by the source of all well-being - the sun.

Working in the field of fashion, beauty, lifestyle and luxury goods. Strong expertise in premium brand building - visual concept, premium content development and online marketing.

Teaching Advertising & Design - Theory|Project|Practice for the international BA program

Teamed up with Heike Gudella to lead a boutique premium brand building Agency in Hamburg. Services include: Advertising, Brand Consultancy, Design and Digital Services. Working for Clients such as Peter Hahn, BEEF!, Living at Home and MOPO amongst others.

Started successful the Berlin-office with partner Wolfgang Schäfer for Select Communications. Managed at the end a 60-person agency team in support of there clients in Germany and Europe. The agency provided full service in all media types. Accounts include:Aktion Mensch, 1&1, DKMS, World Wildlife Fund, Unilever, Douglas, Regent Hotels, Griesson de Beukelaer, Codorniu Cava, Radisson SAS Hotels, Beauty Care by BASF, Villeroy & Boch, Greenpeace, Symrise, DSO ...

Lead creative process for International AD Agency specializing in image driven markets such as fashion, cosmetics and leather goods. Manage six-person New York-based creative team in support of major U.S. accounts and global new business initiatives. From image/concept development through final execution in all media types. Provide ongoing client support in product and retail store design. Accounts include:Carita Paris, Hartmann Luggage, Stenesse, Bogner Fashion, Douglas… Show more Lead creative process for International AD Agency specializing in image driven markets such as fashion, cosmetics and leather goods. Manage six-person New York-based creative team in support of major U.S. accounts and global new business initiatives. From image/concept development through final execution in all media types. Provide ongoing client support in product and retail store design. Accounts include:Carita Paris, Hartmann Luggage, Stenesse, Bogner Fashion, Douglas Beauty.com, New Bussines projects include: Lanvin Paris, Givenchy, Kenzo Paris, Sauza Tequila … Show less

Developed and executed integrated print, packaging, in-store, POS and outdoor media for accounts including: Launch of Halston Fashion (lifestyle, signature collection), Mark Cross, Jordache Jeans, French Government Tourist Office and the relaunch of Hartmann Luggage, Jil Sander, Joop and Davidoff Fragrances.

Developed and executed integrated print campaings during successful start-up of Select’s U.S. subsidiary. Major projects included: Jil Sander, Davidoff, Joop, Chopard, Bogner - Fragrances / Lancaster and Montail Paris - Skin care.