Dennis Wu Email and Phone Number

-Responsible for building branded capabilities to build depth in growth categories.- Leading Integration Management Office

Responsible for turning around the company's two most profitable businesses, Private Label and the Independent Customer segment.

Responsible for driving Medium Customer acquisition and loyalty through digital marketing and ecommerce.

- Hired to bring my marketing skillset and consumer-first thinking to a historically sales-driven organization.- Responsible for medium customer strategy and offer development.

Responsible for development of brand strategy, innovation, and equity across the KHC refreshment beverage portfolio that includes iconic brands such as Capri Sun, Kool-Aid, Crystal Light, MiO, Country Time and Tang.

Responsible for innovation strategy, pipeline development and new product commercialization for the Beverages BU.

* Led the Lunchables equity team, responsible for driving growth on a $900MM business through advertising and conusmer promotions.* Developed integrated marketing campaign to support the launch of Lunchables Uploaded that delivered well over $100MM in sales. The new product launch received the 2014 IRI Pacesetters Award and the 2015 Nielsen Best Breakthrough Innovation award.* Managed the alternative channels business for the Oscar Mayer business unit and drove +4% sales growth on a $320MM business.

* Forecasting & planning lead and key liason with the Sales and Finance teams for the $1.7B Cold Cuts business.* Selected by management to participate in a month-long sales rotation to better understand the inner-workings of the Walmart customer team. While there, developed and presented a meat case assortment strategy to the refrigerated buyer for a new Walmart store format.* Defined a new competitive frame of reference for the Deli Creations business driven by consumer insights that guided new product development and advertising strategies. The shift in strategy allowed for incremental meat case growth by sourcing volume from the $8B frozen meal category.* Led the exectuion of the Kraft Macaroni and Cheese rebranding effort that created a new, ownable logo lockup, and launched the 'You Know You Love It' campaign resulting in a +8% growth in sales.* Lead a cross-functional team to develop and execute a pipeline of margin improvement initiatives for the Easy Mac Cups business that yielded a +20pt improvement in margins without sacrificing quality or food safety.* Launched the Kraft Macaroni and Cheese facebook page. Worked with agency partners to develop the KMC social voice, communication architechture, content strategy and grew the KMC community to the second largest social community in the Kraft portfolio behind Oreo* Developed a consumer-based portfolio strategy for the Easy Mac business to maximize portfolio growth by reducing the consumer segment overlap between the declining Box business and the fast growing Cups business. Key tactics to shift consumer target included a package redesign to increase kid engagement with the product, a targeted CP campaign to drive awareness among young moms and a portfolio rationalization that freed up capacity and shelf space for core items.

* Grew the Kraft Macaroni and Cheese portfolio across alternative channels (Club, Drug, Dollar, Limited Assortment, C-Store) by +15% to $130MM through channel-specific product innovations, quality improvements and packaging innovation that made consumer experiences with our products more positive.* Led forecasting and planning for the Kraft Macaroni and Cheese alternative channels business. Achieved 99% forecast accuracy.

New product development

New product developmentNetwork optimization