Specializing in client-focused solutions, marketing strategy, and program development tailored specifically for the high-tech sector. Currently overseeing marketing for the Microsoft Featured Partner program.

Strategic event marketing leader managing the Microsoft Event Framework, an operational approach to strategically align thousands of events cross-company driving scale, efficiency, and impact.• Directed event strategy for over $100m in events spend, which engaged 3m+ contacts at events worldwide annually, 50% of them new contacts in target accounts.• Deployed first global events program, delivering consistency and operational efficiency in 3000+ events and 800K attendees annually.• Created program to scale Microsoft’s flagship technical conferences (Microsoft Build and Microsoft Ignite) globally, including demand generation strategy and assets, content framework, and technical infrastructure.• Led COVID strategy across Microsoft events, including the shift to digital events, and the strategy when markets could resume in-person events. • Managed 14 event marketing global leads executing thousands of events annually.• Designed events accessibility standards to enable all customers to experience events and deployed globally.

Global social marketing leader at Microsoft. Architected and led the first Global Social Marketing Council at Microsoft to drive cross-company social marketing strategies and alignment.• Designed and deployed the Social Command Center model scaling social marketing globally in markets world-wide to publish content, engage with followers, and create demand with consistency and operational efficiency.• Defined and drove adoption for social media tools including Sprinklr, Opal, and Simply Measured.• Built global practices for managing organic and paid social media, developed a global social employee advocacy program, defined and drove adoption for social media tools including Sprinklr, Opal, and Simply Measured.• Managed 14 social marketing global leads managing hundreds of social accounts resulting in hundreds of millions of social engagements.• Designed social accessibility standards to enable all customers to experience social content and deployed globally.• Designed a company-wide digital marketing professional development training program raising discipline competency across hundreds of marketers. • Won Marketing Excellence Award from Microsoft’s CMO for social marketing leadership.• Microsoft rated the number one social brand in Lithium’s 2015 Social Power Ranking and LinkedIn’s Most Influential Global Brands.

Led team of senior marketing professionals responsible for digital marketing for the $12b US commercial business.• Designed and executed innovative digital marketing campaign strategies supporting key marketing initiatives across audiences and segments.• Drove business results through the identification, testing and incubation of digital marketing programs to drive lead generation, interest, awareness, and satisfaction.• Managed a portfolio of Microsoft.com sites, evolving the production and editorial model to create scalable vendor-based capacity.• Created a digital content distribution strategy and built syndication capabilities to support, leading to scaled engagement with Microsoft content across hundreds of web sites.

Drove strategic planning and execution of digital marketing for Microsoft Office global marketing campaigns.• Designed digital marketing for the worldwide integrated launch campaign for Microsoft Office 2007. • Focused on online product experiences to create perception change, resulting in 12.5m experiences world-wide lifting unaided awareness from 11% to 57% (+35% vs. goal) and changing perception from 17% to 25% (+2% vs. goal).• Created new browser-based product evaluation experience, Microsoft Office Test Drive, lowering the barrier to software trial and evaluation. Office 2003 version exceeded traffic forecasts by 500% with 46% click-through to trial and low individual acquisition cost. The Office 2007 version drove more than 1m evaluations in five months at $0.20 per session.

Led team responsible for designing, managing and executing Microsoft’s largest customer events, including TechEd, PDC, and COMDEX.• Drove improvements to the Microsoft TechEd business strategy and online event experience resulting in a 31% increase in paid attendance and improved attendee satisfaction by 25 points.• Led business management of the Microsoft Professional Developers Conference 2003 resulting in the first profitable PDC in history, 69% attendee vsat and 67% partner vsat.• Grew customer satisfaction for Microsoft at COMDEX 2003 resulting in a 7% post-show increase in Microsoft favorability among attendees.

Built and managed team responsible for creating and executing partner marketing strategies with internal and external content partners (web, courseware, book publishers). Built strategy to ensure the correct skills readiness training for Microsoft’s server portfolio.• Developed strategy to drive book development and delivery to educate key technical audience segments.• Built web marketing approach for solutions business driving server product revenue and customer satisfaction.

Built and directed online marketing team for the creation and management of 14 server and 11 developer Microsoft.com sites to drive purchase and customer satisfaction.• Continually developed and implemented strategic plans to use the web as an outbound marketing medium to promote the products, brand, and services online.• Built web sites for the Visual Studio 6.0 and .NET Enterprise Servers releases.• Drove unprecedented brand, feature and quality consistency across product sites improving customer visits and satisfaction.

Responsible for the development and execution of worldwide marketing programs for the Apple Internet Server Solution product.

Responsible for all electronic communication systems for a large national trade association. Created, designed and managed company’s first web site. Managed electronic mail, listserv, broadcast fax and fax-on-demand systems