As the Vice President of Marketing & Growth at Seraphina Therapeutics and fatty15, I lead the marketing strategy and execution for a breakthrough biotechnology brand that aims to improve human health and wellness. My mission is to build awareness, trust, and loyalty among consumers and stakeholders, while driving customer acquisition, retention, and revenue growth.With over 20 years of experience in the CPG and DTC spaces, I have a proven track record of launching and growing successful brands, products, and campaigns across global and regional markets. I have worked with leading companies such as Procter & Gamble and Dollar Shave Club, where I led innovation, product development, storytelling, e-commerce, digital and social marketing, and data analytics. I have also been recognized with multiple awards, including an Emmy, a Cannes Lion, and a Grand Ogilvy, for my creative and impactful work. In addition, I am an advisor and consultant for several start-ups in the personal care and wellness space, where I share my expertise and insights to help them achieve their goals.