Dennis Cassell Email and Phone Number
I’m a proven Med Tech commercial leader and consultant known for successfully launching major products and brands, growing sales through intense customer engagement, and unique targeted marketing strategies. I’m known for building high-performing, diverse teams that deliver impactful results. I provide value with extensive knowledge and experience in the following areas:PRODUCT DEVELOPMENT AND LAUNCH: Extensive experience with portfolio development and rationalization. Manage long term strategic growth plan and product pipeline. Launch multiple class-leading products, delivering over $2B in sales. PRODUCT / BRAND MARKETING: Create targeted marketing campaigns designed to leverage corporate strengths to exceed growth targets, including traditional Med Device marketing techniques and innovative techniques to reach untapped market segments.SALES FORCE OPTIMIZATION: Create sustainable selling models that incentivize the right behaviors, build strong teams, and deliver results. Proven success with direct and indirect models.PROVEN MANAGEMENT AND LEADERSHIP: Lead and develop team of 1,500+ people. Drive results through empowerment and accountability. Passionate about mentorship and diversity.DIGITAL TRANSFORMATION: Bring legacy businesses into rapidly changing digital environment by launching and leveraging new technologies, without losing core fundamentals that have driven success in Med Device.
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Chief Commercial Officer (Cco)Gyder SurgicalDenver, Co, Us
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Founder And PresidentCassell Consulting, Llc 2022 - PresentMedical device consultant, specializing in commercial execution. Provides advice and expertise in sales, marketing, product launch, go to market strategy, and portfolio optimization to C-suite level executives. -
Vice President, Sales & MarketingJohnson & Johnson 2019 - 2022New Brunswick, Nj, UsLed sales, marketing, and enabling technologies for Joint Reconstruction in US market. Redefined role and scope of key sales leaders to ensure greater accountability and engagement. Launched and executed new focused selling model. Drove focus and enhancing customer experience for $2B+ business, with 1,500+ sales and marketing employees and contractors. Reported to Franchise President. -
Area Vice PresidentJohnson & Johnson 2016 - 2019New Brunswick, Nj, UsLed regional commercial efforts for multiple DePuy Synthes business. Oversaw $350M sales revenue and 200+ employees. Achieved key goals in sales, asset management, profitability, and employee management. Drove successful external partnerships to enhance customer experience. Managed Joint Reconstruction, Trauma, Sports Medicine, Craniomaxillofacial Reconstruction, and Orthopaedic Power Tools businesses.
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Area DirectorJohnson & Johnson 2009 - 2014New Brunswick, Nj, UsArea Director of Sales for the joint reconstruction businesses for the DePuy Synthes Companies of Johnson & Johnson. Responsible for the achievement of area sales quota, overall management of sales, sales strategies, business activities, operations, budget, territory development and asset management for the Mountain Pacific Area of the US. The Mountain Pacific Area includes territory in 14 western states, representing a large area spanning from west Texas to Alaska, including Hawaii. Responsibilities include working as a partner with the independent distributors that serve the area, and the 200+ sales associates who work in their organizations.
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Director, Marketing And Product Development, Extremities & BiologicsJohnson & Johnson 2005 - 2009New Brunswick, Nj, UsLed and managed $130M+ business with team of 22 marketing and development professionals for Extremities and Biologics businesses. Launched class-leading products. Grew share and maintained #1 share position (62% market share) in incredibly competitive market.ADDITIONAL RELEVANT EXPERIENCE:JOHNSON & JOHNSON, Warsaw, IN, Group Product Director, Product Director, Hip ArthroplastyTEXAS DIRECT MEDICAL, Austin, TX, Orthopaedic Sales AssociatePREMIER MEDICAL, Dallas, TX, Orthopaedic Sales Associate
Dennis Cassell Education Details
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Austin CollegeBusiness Administration -
Cistercian Preparatory School
Frequently Asked Questions about Dennis Cassell
What company does Dennis Cassell work for?
Dennis Cassell works for Gyder Surgical
What is Dennis Cassell's role at the current company?
Dennis Cassell's current role is Chief Commercial Officer (CCO).
What schools did Dennis Cassell attend?
Dennis Cassell attended Austin College, Cistercian Preparatory School.
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