Setting up Trade Marketing within export from scratch Member of the Export Commercial Management TeamMember of the PVM Global Commercial Insights Community of ExcellenceScope: Norway, Denmark, Sweden, Ireland, Hungary, Israel, Austria & SwitzerlandRevenue growth management lead Consumer sales analyticsSmart Portfolio Management

Account management within toy specialist channelScope: BeneluxClients: Toychamp, Fun, Intertoys & Maxitoys

As Trade Marketing Analysist I’m analyzing every activation, every euro we’re spending in our Trade Marketing department. Based on this figures I advise our business about the way we should activate our brands in the Out of Home & In Home channel in the most sustainable way.

As Trade Marketeer I was responsible for activating and building our brands in the Out-Of-Home channel in the Netherlands. During this period I invented and created an internal platform named "ONE", this platform communicates on a daily basis to more than 10 departments about the POS materials and their strategy, a platform used by+110 users in the company. It helped the business on activating the right POS materials at the right places.

Responsible for the sales of our ABI portfolio at different retail accounts like Carrefour, Delhaize, Spar,… during this time I was responsible for some merchandisers, tailor-made activations, second placements, coolers, shelf share, tastings, assortment, order taking, package deals, etc ….

Responsible for +-150 different On-The-Go customers like Total, Shop&Go, Shell, Esso,… during this time I was responsible for the assortment, displays, activations, second placements, year deals, coolers, etc... at my customers.

During this time I was responsible for all digital novelties in our cluster of +-10 offices, and as client-advisor I developed my sales skills by selling all kinds of banking products.

During my graduation Internship at ABI I received a lot of responsibilities, I was responsible for different Jupiler activations during the World Cup of 2014 in the retail channel. My key responsibilities were the development of POS materials like displays & other second placements.