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Writer, photo-journalist and video host covering local news in the San Jacinto Valley east of Los Angeles. Marketing consultant to local companies and non-profits in Riverside County, CA, through Fletcher Marketing. Contributor to Hemet Eye News video news service (www.HemetEyeNews.com) and to Hemet Scoop (www.HemetScoop.com) and to Baja Norte News (BajaNorteNews777@hotmail.com).Board and Council Positions --Hemet Library Foundation -- Secretary of the Board and serves on Marketing Committee for this non-profit organization that raises funds for the Hemet Public Library in Hemet, CA.Human Relations Council -- Secretary of the Board and serves on Program Committe for this non-profit organization that focuses on improving human relations in the San Jacinto Valley and neighboring areas.San Jacinto Senior Center Advisory Council -- Councilmember focusing on educational programs for seniors attending the San Jacinto Senior Center in San Jacinto, CA.SAGE -- Member of Program Committee for this educational and cultural group in Hemet, CA.Advisory Group to CAC -- Publicity Chair of this resource group that advises the Community Action Committee attached to the Cabazon Water District, Cabazon, CA.CONSULTING --1. PLANNING: Marketing and business strategies/campaigns 2. BRANDING: Design/execute branding and re-branding campaigns3. SOCIAL MEDIA/DIGITAL MARKETING: Interact with audiences via Internet and Social Media 4. DELIVERABLES: Generate a variety of print/photo/electronic materials targeting decision makers5. CHANNEL MARKETING: Channel strategy; recruiting channel partners for U.S. and overseas vendors6. MARKET RESEARCH: Market assessments, trends, SWOT analysis CAREER HIGHLIGHTS --IBM systems engineer: 5 yearsManagement consultant: 15 yearsInstructor, course developer, textbook author: 5 years Federal Government administrator: 3 yearsMarketing exec: 15 yearsReporter, photo-journalist: last 5 yearsNews Studio Director: 1 yearResidential structure renovation: 3 years
Valley Community News Studio
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Program Director At Hemacinto Eye News Community StudioValley Community News Studio Aug 2021 - PresentDevelops and manages programs for new community video studio for youth and adult learning. Serves the San Jacinto Valley that includes San Jacinto, Hemet and nearby Idyllwild, California.
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Principal ConsultantFletcher Marketing Jul 1985 - PresentProviding marketing services to businesses and non-profit agencies in Riverside County, California.
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Owner - Principal ConsultantFletcher Marketing Services (Fms) 1985 - PresentAs principal marketing strategist at Fletcher Marketing Services (Fletcher Marketing, or FMS), Dennis uses his extensive experience in B2B sales and marketing to support IT organizations to achieve their marketing goals.FletcherMarketing.us assists clients in the computer industry focused on the Small and Midsized Business (SMB) sector in North America. Clients are assisted to develop their long-term marketing and branding strategy and annual marketing plans for the IBM midrange marketplace, as well as advertising, public relations, event planning, web content, newsletters, blogs, marketing literature, white papers and market research.Work closely with Chris Smith at CC Communications (www.cccommunications.com). Chris boasts an award-winning career in IT journalism, publications, editing, writing and communications in the IT industry.The link to this company goes to Parametric eMarketing ... a consortium of computer marketing consultants; Dennis wrote the copy for the site and Matt Dandurand developed the graphics. A more recent link for my current consulting is www.FletcherMarketing.us.
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Community Events Reporter/JournalistThe Valley Chronicle Apr 2018 - Apr 2022Responsible for locating and reporting on community events for the 140,000 people in the San Jacinto Valley in Southern California.Provide investigative and writing services for the leading newspaper in the San Jacinto Valley area serving Hemet, San Jacinto and Idellwild communities.Freelance writer and documentary developer.
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ContributorThe Valley Chronicle May 2017 - Apr 2022
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Senior ConsultantThe Elliot Group Dec 2014 - May 2017The Elliot Group was a highly integrated group of seasoned marketing, technical and sales professionals who offered 30 years of channel relationships and experience. Members of The Elliot Group had significant experience major platforms including IBM, HP, Cisco, Intel, Brocade, as well as recognized expertise in their field, and a demonstrated ability to deliver consulting excellence.Expected outcomes: -- Increase profits -- Brand recognition -- Reduce marketing and sales costs -- Improve lead generation: volume and quality -- Leverage new technologies like SMAC (Social media, Mobility, Analytics, Cloud) -- Energize marketing and sales organizations -- Strengthen channel sales operationsThe Elliot Group is located in Westlake Village, California. Services are being provided to leading companies throughout the world.info@thelliotgroup.com
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Senior ConsultantFocal Point Solutions Group Llc Aug 2014 - Jul 2016Two years with this powerful startup and provider of IBM i Business Continuity services. Growing client base and data centers in Indianapolis and Atlanta. Marketing Team Member, along with partners Ron Venzin and Pete Elliot of The Elliot Group, and Chris Smith of CC Communications, and others, in this IBM Managed Service Provider (MSP) for integration solutions. Highly experienced IT professionals in the IBM i industry with deep backgrounds in IBM i High Availability and Disaster Recovery deliver services to assure continuous availability of critical applications.Worked with Chris Smith to plan and execute the successful launch of the company's DR FlashCopy bundled solution that significantly improves the periodic testing required to accurately validate the HA/DR rollover process critical in every large IBM i data center.Currently developing PR and web content for FPSG and assisting them to prepare for industry conferences. View Focal Point Solutions Group at www.focalpointsg.com.
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Marketing ConsultantKey Information Systems Jul 2003 - Jul 2014Agoura Hills, Ca, UsPlanned and developed website content for this leading IBM Premier Business Partner in the IBM i marketplace. Prepared news releases, handled press relations. Leveraged background in High Availability and Disaster Recovery to draft white papers, newsletters, blogs and sales literature.Planned and participated in client seminars, user group events, trade shows; managed press briefings.Three major projects worth noting:Key INsights newsletter: Conceived and executed this client and industry letter. See:www.keyinfo.com/newsletterKey On IT blog: Participated in the formation of this sponsored blog on CIO issues. See: www.keyinfo.com/blogCIO Summit Proceedings: Managed writing of these extensive proceedings for Key Info's popular annual conference for IBM i IT execs.Key Info headquarters offices are in Agoura Hills, CA with branch offices in Irvine, CA (Orange County), Sausalito, CA and Phoenix, AZ. -
North American Press RelationsQuiterian Jan 2011 - Nov 2012Until November, 2012, was North American press contact for this leading producer of Business Intelligence and Analytics software based in Barcelona, Spain with offices in the US and other countries. Quiterian produces Quiterian WebDB software products to bring highly powerful BI tools to those in user departments that want to perform their own analytics. Company purchased by an American firm in November, 2012.
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ConsultantInform Decisions Aug 2007 - Jul 2011Assisting to get the word out about Document Automation and Banking Automation and how they boost productivity and shrink operating costs, particularly in a recessionary economy. Also, developing the IFD Green Page that contains many links to assist organizations, IT departments, families and individuals to go green and reap the benefits of protecting scarce resources and saving operating costs. You can see it at:http://www.informdecisions.com/trees
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Director Of Marketing & Product ManagerVision Solutions Jul 1993 - Aug 2007Irvine, Ca, UsServed as first marketing executive in this now-public company back in its infancy. Performed all marketing functions and introduced Product Management as a formal role in the company. Returned several times to provide marketing services. Conceived and wrote a series of white papers on High Availability and Data Protection that helped launch the company in its early years. Later, managed investor relations for the owner prior to the company being sold for $63 million. Ran the advertising and PR in addition to development of all sales collateral and planning/execution of events for the company. Later consulted to the other two major players in the North American IBM i high availability solution market and acted as the liaison between Vision and Key Information when Vision was the key organization once Lakeview and Itera had been acquired. -
Analyst Relations ManagerDigital Equipment Corporation Sep 1998 - Apr 2000Houston, Texas, UsServed under VP Marketing in StorageWorks Division at DEC in New England prior to its acquisition by Compac and subsequently by HP. As Director of Analyst Relations, managed relationships and formal published communications with the top analysts in the IT industry including Gartner, IDC and Forester. Managed their award-winning Fellowship Program for their largest customer CIOs. Represented StorageWorks on the RAID Advisory Board (RAB) and Fibre Channel Loop Community (FCLC committee). Led an effort to successfully turn around the relationship between StorageWorks and CERN in Geneva, Switzerland. -
Director Of MarketingAds Consulting Group Los Angeles 1987 - 1990Fred Fishel and Tony Nicassio's company ADS provided contract technical design and programming services for IBM System 36 and 38 sites, and AS/400 sites once it was announced in 88. As their Director of Marketing, I developed and executed their marketing programs including State of the IT Economy, a seminar on the IT economy that was a major lead generator for the company.
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Industry Market ManagerInformatics 1981 - 1985As the first Market Manager for this IBM mainframe database software provider I pioneered the concept of the market being their customer base. I managed sales and marketing programs directed at the customer base to sell education, software upgrades and maintenance renewals; also served as Ad Manager and Publicity Manager as a carryover from an earlier role as Ad/PR Manager at the same company.
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Dir. Of MarketingInfo Iii (Later Renamed Ats) 1973 - 1976Developed learner-paced audio-visual courses on RPG, ARF, systems analysis/design and other technical topics; handled marketing for this company that started out as Info III and then became Automated Training Systems (ATS) under president and owner Larry Vermillion.
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Adp Coordinator/Manager -- Gs15U.S. Department Of The Interior -- Usdi Apr 1971 - Sep 1972Responsible for the overall management of all computer resources the bureaus of USDI. Coordinated standards and implemented new efficiencies as part of the Office of Management Consulting that served as part of the Office of the Secretary when Rogers CB Morton was Nixon's Secretary of the Interior. Led the effort for a streamlined Financial Information Reporting System for Bureau of Outdoor Recreation and also the modernization of record keeping for the Department's Library of Natural Resources.
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Senior ConsultantCresap, Mccormack & Paget -- Cmp Jun 1968 - 1970Performed general management consulting engagements for this founding member of the management consulting industry. Clients included Consolidated Freightways, McCormack Schilling, Arizona Blue Cross, CALTRANS, ARCO.
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Sr. Systems Engineer And Market SpecialistIbm 1963 - 1968Armonk, New York, Ny, UsSystems Engineer in IBM's L.A. East branch until 1987, managing the installation of IBM equipment in manufacturing & distribution industries. Promoted to Market Specialist in District 17 office (Southern California) to support sales reps and provide competitive analysis. As SE, was awarded the Tom Watson Achievement Award in 1965 for work on branch office workshop program that was adopted companywide.
Dennis Fletcher Skills
Dennis Fletcher Education Details
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California State University, Los AngelesComputers And Management -
California State Polytechnic University-PomonaIndustrial Marketing
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Pasadena City CollegeLanguages
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California State University, Los AngelesBusiness Management
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California State University, Los AngelesGeneral
Frequently Asked Questions about Dennis Fletcher
What company does Dennis Fletcher work for?
Dennis Fletcher works for Valley Community News Studio
What is Dennis Fletcher's role at the current company?
Dennis Fletcher's current role is Marketing Consultant & Program Director for local news studio in Hemet, California.
What is Dennis Fletcher's email address?
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What is Dennis Fletcher's direct phone number?
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What schools did Dennis Fletcher attend?
Dennis Fletcher attended California State University, Los Angeles, California State Polytechnic University-Pomona, Pasadena City College, California State University, Los Angeles, California State University, Los Angeles.
What are some of Dennis Fletcher's interests?
Dennis Fletcher has interest in Website Development, Exercise, Sweepstakes, Home Improvement, Reading, Donor, Gourmet Cooking, Sports, Home Decoration, Health.
What skills is Dennis Fletcher known for?
Dennis Fletcher has skills like Lead Generation, Product Management, Management, Marketing Strategy, Analytics, Cloud Computing, Seo, Business Intelligence, Saas, Enterprise Software, Competitive Analysis, Program Management.
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