Friends & Co celebrates aging through community-led service that fosters meaningful connections for everyone.

Develop and execute the overall marking/communications strategy to support and nurture 3 key pipelines; • Volunteers • Elder Referrals • Donors• Develop, manage and measure all branded content creation and distribution over social platforms, website and e-mail marketing campaigns• Create and monitor google AdWords campaigns, measure and adjust accordingly• Analyze all aspects of the customer experience, influence and implement improvements

Developed content strategy and pipelines to showcase the Andersen culture to support overall brand health and leverage for both sales, employee engagement, and talent acquisition.• Managed content creation and metrics for Andersen Corporate website and social channels• Optimized Corporate channels to enhance Talent Acquisition pipeline, drive down cost and time to hire • Collaborate with Andersen brands on trade event promotions and communication strategies

Enhanced Valspar’s global brand positioning, by leveraging the brands, their stories and enhancing the channels and strategy to gain awareness in many global verticals Valspar played.• Developed new branded design and content strategy for new valspar.com• Worked on RFP for new CMS provider• Established and managed digital promotional assets and Social channels for Valspar Corporation• Implemented new brand standards across internal on-demand asset management platforms•… Show more Enhanced Valspar’s global brand positioning, by leveraging the brands, their stories and enhancing the channels and strategy to gain awareness in many global verticals Valspar played.• Developed new branded design and content strategy for new valspar.com• Worked on RFP for new CMS provider• Established and managed digital promotional assets and Social channels for Valspar Corporation• Implemented new brand standards across internal on-demand asset management platforms• Collaborated with global marketing to help amplify NPI’s, promotions, and strategic content Show less

Establish H.B. Fuller as a world class brand by creating a stronger digital presence, better user experience, and while supporting the sales and marketing efforts by creating, distributing and measuring digital content performance via digital platforms.• Redesigned, built out and scaled up company’s website www.hbfuller.com• Worked with Global Marketing to develop communications content strategy, worked with multiple agency partners in the coordination of content, like blogs… Show more Establish H.B. Fuller as a world class brand by creating a stronger digital presence, better user experience, and while supporting the sales and marketing efforts by creating, distributing and measuring digital content performance via digital platforms.• Redesigned, built out and scaled up company’s website www.hbfuller.com• Worked with Global Marketing to develop communications content strategy, worked with multiple agency partners in the coordination of content, like blogs, infographics, news releases, and micropages• Defined and implemented a sustainable and measurable online strategy including promo campaigns• Developed and managed global SEM campaigns• Analyzed and optimized inorganic SEO• Developing monthly dashboard analytic reports for leadership• Worked with sales excellence team in defining and executing and streamlining the web to lead process with SFDC to help deliver opportunities faster to sales• Managed multiple agency partners Show less

Supported the Advanced Materials businesses by providing counsel and direction on the development of measurable and sustainable digital strategies• Educated communications and marketing leaders on the value and impact of e-marketing• Creatively executed business engagement tactics, defined and implemented a sustainable and measurable online strategy

Partnered with the global marketing managers to strategize, concept and execute integrated marketing campaigns for target audiences via trade events, NPI’s, product updates and digital promotions.• Managed internal and external resources developed unique and creative messaging and targeted content (value propositions, stories) for multi-target influencers• Maximized communication consistency and optimized marketing spend by strategically integrating all communication touchpoints (trade… Show more Partnered with the global marketing managers to strategize, concept and execute integrated marketing campaigns for target audiences via trade events, NPI’s, product updates and digital promotions.• Managed internal and external resources developed unique and creative messaging and targeted content (value propositions, stories) for multi-target influencers• Maximized communication consistency and optimized marketing spend by strategically integrating all communication touchpoints (trade event positioning, printed collateral, video, news releases, and e-campaigns) to create measurable demand• Reduced sample-to-sale times in half, and dramatically changed the nature of the conversation between sales and customers• Collaborated with global marketing communications teams to influence/educate and embrace the new suite of e-marketing tools Show less

Managed internal corporate Marketing Communications team supporting web, print, video, multimedia (30 people staff/contractors) to serve 6 distinct global business groups for the $15 billion company and corresponding $3 million production budget.