With over 25 years of experience in the fashion industry, I am a seasoned leader and strategist in brand product marketplace management, merchandising, and omni channel development. I have worked with industry-leading brands, retailers, and accounts, such as Nike, Jordan, and Levi Strauss across multiple regions, categories, and segments, delivering growth, innovation, and customer satisfaction.As the Vice President of Merchandising Europe at Levi Strauss & Co., I am part of the global merchandise leadership team and the Europe leadership team, overseeing the marketplace merchandising teams, the category merchandising team, the central merchandising and operations team, the pricing and analytics team, and the management of Europe collaboration and energy accounts. I am passionate about creating and executing strategic plans that align with the company's vision and values, leading and developing diverse and talented teams, managing P&L and sales and operations, and leveraging data and insights to optimize pricing and margin. I am also a specialist in fashion and sport lifestyle, apparel, footwear, and accessories, for men, women, and kids, and I have a strong interest in AI solutions for marketplace segmentation and personalization.