Provide expert creative leadership for Sparkling Ice 360 brand campaigns; craft and shape the brand voice and aesthetic direction; projects include yearly campaign style guide, video, display, social, interactive, voice skills, sonic identity, and shopper marketing.Concept, lead, and develop a regular cadence of membership acquisition, retention, and not-for-profit fundraising campaigns for the San Diego Zoo, including direct mail, email, display, and social.Develop audience-segmented creative for multiple monthly lead generation and nurture customer journeys for Brookdale Senior Living, including direct mail and email campaigns.Proven track record of exceptional creative for data-driven performance marketing with robust testing strategies and initiatives, consistently delivering positive results and exceeding performance targets.Excellent partner to account, strategy, and project management teams.Strong ability to prioritize work and resources across projects and clients based on short- and long-term needs and a clear understanding that timelines, budgets, and availabilities change.Nominated and selected by the executive leadership team for the Launchpad Class of 2022 — Hawkeye's leadership and professional development program for high-potential employees; successfully completed the program in December 2022Drove organic growth resulting in year-over-year revenue increase from existing clients.Mentor and manage a team of creative directors, associate creative directors, art directors, and copywriters.​Continued leadership and advocacy for DE&I initiatives.Clients:Sparkling Ice, Brookdale Senior Living, San Diego Zoo

Client creative responsibilities for Sparkling Ice, San Diego Zoo, and Brookdale Senior Living are shown in the "Vice President, Creative Director" position listed above.Provide creative leadership for beverage products in emerging markets.Founding member of the Hawkeye DE&I Council, we developed and implemented a 12-point plan to make the agency a more diverse and equitable workplace.Drove organic growth resulting in year-over-year revenue increase from existing clients.2020 Ignite Award winner, Hawkeye’s employee of the year awardManaged a team of associate creative directors, art directors, and copywriters.Awards:Platinum — Sparkling Ice — "Sparkling Ice Maker" in Voice SkillHermes Creative Awards, March 2020Gold — Sparkling Ice — "Sparkling Ice Maker" Voice Skill in Interactive ExperienceHorizon Interactive, April 2020Best in Category — Sparkling Ice — "Sparkling Ice Maker" Voice Skill in Web Experimental/New TechnologyHorizon Interactive, April 2020Clients:Sparkling Ice, Brookdale Senior Living, San Diego Zoo

Client creative responsibilities for Sparkling Ice, San Diego Zoo, and Brookdale Senior Living are shown in the "Vice President, Creative Director" position listed above.Led creative and content for the quarterly AT&T Mobility Solutions sales catalog; versioned for five verticals (enterprise, education, healthcare, government, and SMB).Creative liaison to the internal innovation strategy team to bring use cases for emerging tech like voice skills and augmented reality to our clients.Drove organic growth resulting in year-over-year revenue increase from existing clients.Managed a team of associate creative directors, art directors, and copywriters.Pitched and won Sparkling Ice AOR.Pitched and won San Diego Zoo.Defended and won AT&T SMB.Awards:Platinum — San Diego Zoo Global — "Let's Turn Things Around" Integrated CampaignMARCOM Awards, November 2018Gold — San Diego Zoo Global — "Let's Turn Things Around" Year-End Added Gift AppealNEDMA Award for Creative Excellence, August 2018Clients:Sparkling Ice, Brookdale Senior Living, AT&T, San Diego Zoo, Del Monte, NRG Energy

Managed a team of art directors and copywriters.Concepted and strategized an email marketing program for The Home Depot, including templates for newsletters, product groups, and weekly promotions.Led the team that designed and wrote 40+ weekly retailer emails for The Home Depot, presented to the client on a weekly basis.Client-facing creative lead for TXU Energy, directed art and copy for direct mail customer acquisition program.Pitched and won Brookdale Senior Living.Pitched and won AvoDerm Dog Food.Clients:Brookdale Senior Living, AT&T, Rackspace, The Home Depot, TXU Energy, Supercell, American Express, USAA, AvoDerm, Bacardi

Managed a team of staff and freelance art directors and copywriters. Client-facing creative lead on a monthly credit acquisition catalog with multiple segments and titles.Responsible for leading the development of front cover concepts for a robust test and learn strategy; annually delivered 1,800+ front cover concepts, ousted every control, and some of those covers stand as the control 10+ years later.Art directed photoshoots and illustrations.Concepted, strategized, and created emails, direct mail, landing pages, catalogs, and loyalty programs.Clients:Fingerhut, RadioShack, Mervyn's, USAA, American Express, Dell, Sony

Led a team of art directors, copywriters, and production artists.Designed and photo art directed pre-print, ROP, and landing pages for a department store chain, including credit promotions and loyalty programs.

Led a team of art directors, copywriters, and production artists.Designed and photo art directed pre-print, ROP, and landing pages for a department store chain, including credit promotions and loyalty programs.Lead designer for all seasonal campaigns, including back-to-school and holiday.Client:Mervyn's

Led a team of 8 designers and seven production artists, ensuring the Lowe's FSI style guide was followed.Art directed photography and designed all layouts for front covers, specialty pages, and hardware and millwork product groups.Partnered with and project managed outside marketing agency to create and implement a new FSI style guide.​Plus, the "Designer" responsibilities listed below.

Designed layouts in the weekly FSI and ROPs for the hardware product group and credit acquisition.Concepted and art directed outside vendors to produce original photography, including seasonal, lifestyle, room scenes, and tabletop, both in-studio and on-location.Negotiated with marketing and merchandising teams to create effective promotional communications.