Creative Director for a major rebranding of Hughesnet's satellite internet service and the development and rollout of the company's forthcoming 2024 marketing campaign, from concept to finish:• Brand strategy• Visual identity• Messaging strategy and copy guidelines• TV commercials• Web videos• Collateral materials• Print & digital advertising

• Rebranded City National Bank, Florida’s second-largest financial institution, creating a new tagline and positioning, concepts and scripts for TV and video, a print and digital campaign, and innumerable collateral pieces• Helped KFC create a new brand platform for desserts, including product names and a hero video to introduce the new platform• Developed a white paper and a digital and social advertising campaign for B2B service provider Salesforce (Tableau)• Developed a tagline, video scripts, and brand launch campaign for Made for Living, an alternative brand in the same product category as Depends.• Provided creative concepts and copywriting for Organon, Chubb, and Feeding South Florida

• Transformed Smirnoff’s social media presence to be more appealing to Millennials and Gen Z, including extensive organic and paid social, video, and static campaigns for product promotion, celebrity influencer marketing with Latin superstar Karol G, and social support for events at Super Bowl LVI, Billboard Music Awards, and Coachella• Smirnoff social content with Karol G received 118K likes, 4K comments, and 2K shares• Created social media content for another Diageo brand, George Dickel Tennessee Whisky• Developed TV spots and a 360° consumer marketing campaign for Flow, the leading Caribbean cellular and home internet provider• Launched a B2B brand campaign for Flow Business in Cayman Islands• Provided concepts and copywriting for Walgreen’s, Sam’s Club, and Greater Miami Convention & Visitors Bureau

• Created and built from the ground up a Netflix-quality, subscription-based streaming video service for yoga, fitness, and meditation• Responsible for all marketing aspects of the business, including writing and design, subscriber acquisition, social marketing (paid and organic), and over 100 retention-focused email campaigns

Senior copywriter and creative consultant in the advertising industry, working predominantly with technology clients including Hughes Network Systems.

• Developed enterprise web sites, print campaigns, and videos for Hughes Network Systems, a leading global provider of satellite technology and network solutions for consumers, small business, large corporations, government agencies, and the military• Created a new brand, including visual identity and brand strategy, for Piktochart, a web-based infographic design application• Wrote extensive long-form web and brochure content for Qomplx, a groundbreaking cybersecurity platform, helping to fuel the company’s growth from 2016 start-up to a 2021 valuation of $1.17 billion• Developed an online brand video for Abby, a category-disrupting application for facilities maintenance

• Managed a team of art directors and copywriters and supervised the entire creative process for the agency's largest accounts• Built HughesNet into America’s #1 choice for satellite Internet• Oversaw multiple TV commercial productions and online videos for HughesNet (the #1 satellite internet service provider). One of the TV commercials I created became the most successful direct-response TV spot in HughesNet’s history and remained on air for three years• Developed dozens of web sites, print and outdoor campaigns, in-store promo and collateral, award-winning animated explainer videos, events, print and email newsletters, digital ads, and more, along with print ads and experiential marketing for Hughes Network Systems• Positioned Hughes for a successful $2 billion acquisition by EchoStar• Developed web content, print ads, and radio spots for insurance giant Guardian Life, construction equipment leader United Rentals, and accounting firm Ernst & Young• Created multicultural campaigns for telecom provider Optimum Business and education leader Harvard Business School• Helped satellite TV leader DISH expand its B2B offerings

• Responsible for brand strategy, corporate and product naming, visual identity systems, brand architecture, and more• Developed a new brand platform, positioning, and tagline for the technology giant Hughes Electronics, leading to a successful spin-off from its parent company General Motors and its transformation into Hughes Network Systems• Helped Lucent Technologies define and shape its brand • Consulted with Big 4 accounting giant Ernst & Young to rebrand a prestigious awards program for entrepreneurs, and created a new brand Intellinex to spin off an online learning platform that was owned by EY• Conducted qualitative research and delivered extensive strategic branding recommendations for Cendant, a leader in Timeshares• Performed multicultural market research and created the name Zeebo for an innovative video game console marketed to developing countries• Directed the implementation of a visual rebrand for 55,000-employee risk management firm Marsh & McLennan and its six subsidiary companies

• Wrote and contributed to hundreds of new business proposals and client pitch decks generating $15 million in annual revenue for this world-renowned ad agency and branding firm

• Oversaw design and production of documents, presentations, collateral materials, and print & electronic media• Served as interim department manager