Dennis Hunter Email & Phone Number

Coconut Grove, Florida, US

• Creative Director for a major rebranding of Hughesnet's satellite internet service and the development and rollout of the company's forthcoming 2024 marketing campaign, from concept to finish:
• Brand strategy
• Visual identity
• Messaging strategy and copy guidelines
• TV commercials
• Web videos

New York, NY, US

• Rebranded City National Bank, Florida’s second-largest financial institution, creating a new tagline and positioning, concepts and scripts for TV and video, a print and digital campaign, and innumerable collateral pieces
• Helped KFC create a new brand platform for desserts, including product names and a hero video to introduce the new platform
• Developed a white paper and a digital and social advertising campaign for B2B service provider Salesforce (Tableau)
• Developed a tagline, video scripts, and brand launch campaign for Made for Living, an alternative brand in the same product category as Depends.
• Provided creative concepts and copywriting for Organon, Chubb, and Feeding South Florida

New York, New York, US

• Transformed Smirnoff’s social media presence to be more appealing to Millennials and Gen Z, including extensive organic and paid social, video, and static campaigns for product promotion, celebrity influencer marketing.
• Smirnoff social content with Karol G received 118K likes, 4K comments, and 2K shares
• Created social media content for another Diageo brand, George Dickel Tennessee Whisky
• Developed TV spots and a 360° consumer marketing campaign for Flow, the leading Caribbean cellular and home internet provider
• Launched a B2B brand campaign for Flow Business in Cayman Islands
• Provided concepts and copywriting for Walgreen’s, Sam’s Club, and Greater Miami Convention & Visitors Bureau

• Created and built from the ground up a Netflix-quality, subscription-based streaming video service for yoga, fitness, and meditation
• Responsible for all marketing aspects of the business, including writing and design, subscriber acquisition, social marketing (paid and organic), and over 100 retention-focused email campaigns

Senior copywriter and creative consultant in the advertising industry, working predominantly with technology clients including Hughes Network Systems.

New York, NY, US

• Developed enterprise web sites, print campaigns, and videos for Hughes Network Systems, a leading global provider of satellite technology and network solutions for consumers, small business, large corporations.
• Created a new brand, including visual identity and brand strategy, for Piktochart, a web-based infographic design application
• Wrote extensive long-form web and brochure content for Qomplx, a groundbreaking cybersecurity platform, helping to fuel the company’s growth from 2016 start-up to a 2021 valuation of $1.17 billion
• Developed an online brand video for Abby, a category-disrupting application for facilities maintenance

New York, NY, US

• Managed a team of art directors and copywriters and supervised the entire creative process for the agency's largest accounts
• Built HughesNet into America’s #1 choice for satellite Internet
• Oversaw multiple TV commercial productions and online videos for HughesNet (the #1 satellite internet service provider). One of the TV commercials I created became the most successful direct-response TV spot in.
• Developed dozens of web sites, print and outdoor campaigns, in-store promo and collateral, award-winning animated explainer videos, events, print and email newsletters, digital ads, and more, along with print ads and.
• Positioned Hughes for a successful $2 billion acquisition by EchoStar
• Developed web content, print ads, and radio spots for insurance giant Guardian Life, construction equipment leader United Rentals, and accounting firm Ernst & Young

New York, NY, US

• Responsible for brand strategy, corporate and product naming, visual identity systems, brand architecture, and more
• Developed a new brand platform, positioning, and tagline for the technology giant Hughes Electronics, leading to a successful spin-off from its parent company General Motors and its transformation into Hughes Network.
• Helped Lucent Technologies define and shape its brand
• Consulted with Big 4 accounting giant Ernst & Young to rebrand a prestigious awards program for entrepreneurs, and created a new brand Intellinex to spin off an online learning platform that was owned by EY
• Conducted qualitative research and delivered extensive strategic branding recommendations for Cendant, a leader in Timeshares
• Performed multicultural market research and created the name Zeebo for an innovative video game console marketed to developing countries

New York, New York, US

• Wrote and contributed to hundreds of new business proposals and client pitch decks generating $15 million in annual revenue for this world-renowned ad agency and branding firm

New York, New York, US

• Oversaw design and production of documents, presentations, collateral materials, and print & electronic media
• Served as interim department manager

Culture And Communication

English Language And Literature/Letters; French; Philosophy

Education record