- Repositioning of the MEDION and ERAZER brands- Positioning, naming, design and launch of two new product brands (one for premium laptops and another for an as-yet-unreleased product category)- Operational management of brand communication- Conceptualization of communication strategies and go-to-market strategies- Development, management, and analysis of “Brandformance” marketing campaigns for the MEDION webshop (Black Week 2022 & 2023, “Neu dich drauf”, “Technik ON MEDION.com”, “Your Road to Victory” I & II, ERAZER Truck Tour 2022)- Support in the development of the entire online presence for both brands- Control of the brand, sponsorship, social media, influencer, and market intelligence budgets- Briefing, management, and oversight of five agencies (media, content, and strategy)- Management and supervision of photo and video productions- Development of new social media strategies for MEDION and ERAZER - Management and supervision of qualitative and quantitative market research projects on brand awareness, advertising effectiveness, and product launches- Support at trade shows (Gamescom 2022, 2023)ACHIEVEMENTS- Implementation of WhatsApp as a new CRM channel for ERAZER and managing the activation to initially generate approximately 4,000 leads offline at Gamescom 2023.- Increase in brand awareness for MEDION from January 2022 to January 2023 from 11% to 14% (unprompted) and from 50% to 65% (prompted)

- Coordination and implementation of influencer campaigns (Montana Black, EliasN97)- Planning, conceptualization, and execution of live video formats on the MEDION Instagram channel- Support in the conceptualization, coordination, and execution of social media marketing (content planning, copywriting, community management)- KPI monitoring and analysis of executed marketing campaigns and activities

- Support in recruiting apprentices and entry-level employees (screening, scheduling & conducting interviews)- Creation of an employee satisfaction survey- Independent development of an online hiring test and its analysis based on criteria from test theory - First-time comparability of various applicants in the categories of intelligence, language competence, and mathematics

- Support in preparing and conducting employee training sessions- Creation of e-learning modules

Since 2020, I have been working part-time as a freelancer, occasionally accepting projects that I enjoy. During this time, I have successfully implemented the following projects:- Web design, development, and maintenance of websites for the gastronomy industry- Conceptualization of corporate identity followed by the execution of web design and development for a company in the photovoltaic industry- Conceptualization of the CI followed by the design and creation of a website for a D2C service startup, along with the management of SEO and SEA measures.