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CEO of Postalytics, a fast growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Postalytics evolved out of Boingnet, a software tool used by direct mail service providers and agencies to provide landing pages and email campaigns that complement personalized direct mail.I was co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts and Georgia. The company was acquired by Go Wireless in October 2011. Prior to Wireless City, I was CEO at Adesso Systems, an enterprise mobility software company. Previously, I was CEO and Co-Founder of Adjoin Solutions, Inc., an early market leader in the Web Services Management market. Adjoin was acquired by Computer Associates in July, 2003. Before founding Adjoin, I was VP of Web Services at Palm (PALM) leading the Palm.net wireless business, the MyPalm web and mobile portals, and other Palm web properties. Previously, I was COO & Co-Founder of AnyDay.com (sold to Palm), headed sales for Achieve Healthcare, the largest provider of enterprise software and services to the post-acute healthcare industry. and COO at Genesis Business Systems (sold to Achieve). Dennis holds a BA in economics from Colgate University.Specialties: I build companies, typically having something to do with technology. My role typically spans product development, sales, marketing, finance and HR. I started off life as a sales guy, spent time building products, running data centers, have been CEO of angel and venture backed startups, and have built self financed businesses.
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CeoPostalytics Sep 2017 - PresentRockland, Ma, UsWe've re-branded Boingnet and have launched a new product - Postalytics. Postalytics builds upon the IP created at Boingnet to create the world's first Direct Mail Automation tool. With Postalytics, direct mail becomes a digital marketing channel by offering an all-in-one solution to create, print, mail and track personalized direct mail postcards and letters. Check us out at http://www.postalytics.com/ -
CeoPostalytics Sep 2017 - PresentRockland, Ma, Us -
CeoBoingnet 2013 - Sep 2017Boingnet (www.boingnet.com, www.boingnet.com/blog) is a marketing automation platform that empowers marketers to quickly and easily generate beautiful landing pages and microsites that are instantly integrated with:Personal URL's & Campaign URL's created with maximum flexibility & controlEmail Marketing - use the same templates used for landing page/microsite creationDirect Marketing - generate pURL's and QR Codes to tie your print campaign to the webMobile Marketing - SMS campaigns to drive users to Responsive designed landing pagesSocial Marketing - generate forms, surveys, landing pages & microsites to be integrated into social postsTriggered Email or "Drip" Marketing rules established for any campaignAll under one roof, with one set of Analytics and integration with CRM and API accessibleInterested in learning more? Check out our short Overview Video http://vimeo.com/20497622Boingnet has been powering multi-channel campaigns with personalized URL’s, landing pages, microsites, email marketing and more for years. With over 10,000,000 pURL’s deployed over thousands of successful campaigns, Boingnet is rapidly becoming the de facto platform for digital agencies and brands focused on creating relevant, personalized campaigns across multiple deliver channels that achieve massive response rates. Boingnet’s highly scalable, secure, multi-tenant architecture, flexible template driven design and open API capabilities enable agency partners to quickly and confidently develop and deploy impact campaigns for their most demanding clients.
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Executive Vp Of Common SenseLuach Creations Llc Nov 2011 - Jul 2013Researching startup ideas, doing a bit of angel investing, helping local startups with strategy & advice.
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OwnerWireless City Verizon 2006 - Oct 2011Wireless City was a chain of 37 Verizon Wireless retail stores that was developed from the ground up to provide a high level of personalized service to customers experiencing smartphones for the first time. We sold the company to Go Wireless of Las Vegas in late 2011.
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CeoAdesso Systems 2003 - 2006UsAdesso Systems developed an award winning platform for developing mobile business applications that would operate equally well in connected and disconnected environments. -
Ceo, Co-FounderAdjoin Solutions 2001 - 2003After leaving Palm, a team of senior technology folks from AnyDay and I co-founded Adjoin Solutions. Adjoin's product, SOMMA (Service Oriented Monitoring and Management Architecture) tackled a new challenge for web based applications that rely on external XML content sources. SOMMA provided an early warning system for the systems administrator responsible for web applications for situations that saw external data feeds deteriorate. The software integrated into existing management systems from Microsoft, IBM and Computer Associates. We sold the company in 2003 to Computer Associates.
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Vp Web ServicesPalm 2000 - 2001Santa Clara, California, UsAfter the Palm acquisition I was responsible for integrating the AnyDay.com technology stack that we developed into the Palm.net infrastructure, ultimately launched as MyPalm. MyPalm (best of CES winner) was the first online web portal for PDA's and smartphones, giving access to a wide variety of content on handheld devices for the first time. Initially launched on the Palm VII device, we negotiated launches with AT&T Mobility and Sprint PCS eventually. -
Coo/Co-FounderAnyday.Com 1998 - 2000AnyDay.com was an early online calendar, contact management and task management system that I co-founded. My focus was on organizing seed, angel and venture financing, product development and data center operations. We sold the company to Palm, Inc, shortly after their IPO in 2000.
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Vp SalesAchieve Healthcare Technologies Sep 1996 - Jul 1997UsAs a part of the acquisition of Genesis, I stayed on as VP of Sales for a short time with Achieve Healthcare (now MDI Achieve), where I ran the national sales team for the largest provider of software to the elder care industry. -
Sales Rep, Vp Sales & Marketing, CooGenesis Business Systems, Inc. 1989 - 1996I joined this small startup focused on automation of long term care organization financial and medical record keeping in 1989 as a sales rep. As the company refocused it's efforts to take advantage of the advent of the PC (we shed our hardware business), I became involved in product development (some basic coding, I wrote most of the online help system). We ended up building a national field sales force, a training and customer service team and a small marketing group that I was responsible for. After acquiring over 1100 customers nationwide, we sold the business to Achieve Healthcare, a Midwestern company attempting to roll up the industry.
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Group Sales RepresentativePrudential Insurance 1987 - 1989Newark, New Jersey, UsAfter a 6 month training program with rotations in Xerox sales skills, underwriting and marketing, I spent 18 months selling Prudential's corporate benefit products to small, medium and large businesses in New York, developing a network of insurance brokers to help distribute our products.
Dennis Kelly Skills
Dennis Kelly Education Details
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Colgate UniversityEconomics
Frequently Asked Questions about Dennis Kelly
What company does Dennis Kelly work for?
Dennis Kelly works for Postalytics
What is Dennis Kelly's role at the current company?
Dennis Kelly's current role is CEO at Postalytics.
What is Dennis Kelly's email address?
Dennis Kelly's email address is dk****@****hoo.com
What is Dennis Kelly's direct phone number?
Dennis Kelly's direct phone number is +163139*****
What schools did Dennis Kelly attend?
Dennis Kelly attended Colgate University.
What are some of Dennis Kelly's interests?
Dennis Kelly has interest in Marketplaces, Mobile, Digital Media, E Commerce, Beauty, Women Focused, Mitx, Consumer Internet, Enterprise Software, Bridging Online And Offline.
What skills is Dennis Kelly known for?
Dennis Kelly has skills like Start Ups, Strategy, Management, Marketing, Enterprise Software, Leadership, Email Marketing, Sales, Strategic Partnerships, Product Development, Entrepreneurship, Integrated Marketing.
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