Dennis Kihia Email & Phone Number

Nairobi County, Kenya

Nairobi, Kenya

1. Formulate go-to-market strategies for 8 markets in Africa i.e., Ghana, Nigeria, Kenya, Uganda, South Africa, Francophone (Senegal, Cameroon, and Guinea)2. Lead a team of 6 members to deliver growth, product marketing & sales, product revamp & design and customer success 3. Online and offline marketing - paid Ads -(Social media, Google ads, Youtube ads), website SEM & SEO, Appstore optimization, In-app marketing, influencer & affiliate marketing, events and traditional marketing 4. Campaign optimization through consumer behavior analysis, market research, and global factors affecting markets, e.g., politics, economics, climate, policy regulations, etc 5 Deep understanding of the African tech ecosystem. Participated in fundraising rounds (Pre-seed, seed, and post-seed). 6. Public relations, communication, and stakeholder engagements and updates 7. Business Intelligence, resource allocation, data & insight analysis to forecast growth and identify business opportunities within the continent8. Formulate new strategies for increasing revenue, ROI, CLV, reducing CAC, Customer retention, acquisition, and lowering customer attrition9. Delivered 100k+ MAUs 150+ merchants on the Wayamoney payments platform10. Reduced CAC from $8 to $2 per users, Increased CLV to $50 per user, and Increased Monthly Recurrent revenue by 80% across the business

Nairobi, Kenya

1. Founder and owner Kihia Tech Africa Ltd - a software & hardware CCTV installations company2. Successfully installed CCTV to more than 30 shops, businesses and homes within and outside Nairobi County3. The business is on hold as I seek to grow my career in other areas

Nairobi, Kenya

1. Drove usage and adoption of digital banking services through partner marketing campaigns in collaboration with banks under the Cellulant eco-system (Absa Bw, SCB Bw, FNB Bw, Letshego Bw, Stanbic Ke, DTB ke, Co-operative bank Ke, Ecobank Gh, Absa Gh, Stanbic Gh, Natsave Zm, SCB Zm, Atlas mara Zm, DTB Tz, DTB Ug).2. Managed successful acquisition campaigns to acquire over 1M monthly active users and 5M monthly successful transactions, on the banks digital banking channels 3. Stakeholder management, communication and timely updates on marketing campaigns to acquire, retain and lower churn rates on banks' digital banking channels4. Ensured Return of Investement is recouped by offering bank users a myriad of services to choose from on the digital banking channels5. I led a team of 2 and ensured that we are always delivering on our Objective Key Results6. Ensured a smooth execution of marketing campaigns in a close collaboration with all key stakeholders, including Bank's Digital banking teams, Marketing teams, Engineering teams, Product design teams, Data analysis & ERP teams, Customer success managers7. Campaign optimization by analyzing user behaviors, market research and global trends 8. Formulated new concepts and strategies for significantly increasing Monthly Reccurent Revenue and business development, at the same time lowering operational costs e.g. Customer Acquisition Costs9. Experience in using Customer Relationship Management products such as Hubspot, Zoho, Salesforce. Data analysis softwares e.g. Oracle BI, Power BI, Metabase, Tableue. Project management softwares e.g. Asana, Trello, Jira to deliver growth.

Nairobi, Kenya

1. Drove usage and adoption of the Tingg payment platform through partner marketing campaigns in collaboration with businesses & merchants under the Cellulant payments eco-system (Kenya Airways, Ethiopian Airlines, Emirates, Multichoice, Nairobi City Water Sewerage Company, Kenya Power and Lighting Company, Telcos - Safaricom, Airtel, Media - Kwese, Startimes, Zuku)2. Formulated marketing campaigns that acquired over 500k monthly active users and over 2M monthly transactions on the Tingg payments platform3. Online (Paid Ads on social media & google, SEO) and Offline (Email marketing, In-app, OGA, influencer, SMS, Events) marketing of the Tingg payment platform 4. Managed marketing campaigns to generate leads, acquire, retain, and reduce customer churn 5. Optimized marketing campaigns by analyzing user behavior, market research, competition, and global trends6. Ensured we recouped our Return on investment by offering customers numerous services to choose from (Airtime, Billers, Bookings) and lowering operation costs e.g. Customer Acquisition Costs7. Stakeholder management and timely reporting on marketing progress