I am a results-driven growth hacker and product marketing professional with over 7 years of experience driving strategic growth and business transformation in fintech, neo-banking, payments, and e-commerce sectors across Africa. With a deep understanding of Go-to-Market (GTM) strategies, brand positioning, business intelligence, and data-driven decision-making, I specialize in unlocking opportunities and scaling products to achieve measurable business impact.Currently, as the Head of Marketing at Waya, I lead a high-performing team of six in delivering growth strategies across eight African markets. My efforts have driven over 100,000 Monthly Active Users (MAUs), onboarded 150+ merchants, and significantly enhanced revenue while reducing acquisition costs by 75%. I am adept at campaign optimization, consumer behavior analysis, and leveraging data insights to develop winning strategies that increase customer lifetime value (CLV) and ROI.Previously, at Cellulant, I managed successful digital banking growth initiatives for top-tier banks, leading acquisition campaigns that generated over 1M active users and 5M monthly transactions. My experience spans both B2B and B2C ecosystems, utilizing tools like Salesforce, HubSpot, Power BI, and Tableau to track performance, analyze data, and deliver actionable insights.I thrive at the intersection of strategy, marketing, and technology, with a passion for scaling products, optimizing marketing campaigns, and fostering long-term client relationships. My expertise also includes market research, partnership development, and cross-functional collaboration, making me well-versed in navigating complex business landscapes.If you're looking for a marketing leader with a proven track record in scaling businesses, improving customer retention, and driving revenue growth in fast-paced environments, let’s connect!