Creating customized, AI powered solutions for the Senior Living industry

- Led the first true cross functional pod that incorporated members from Engineering, Product, and multiple business stakeholder teams to collaborate, build and launch a Digital Experience Platform built with NextJS, on AWS and integrated Magnolia CMS that powered a portfolio of websites serving 2.1MM users per month- Served as an integral member of the Caring Leadership Team that worked with senior leadership to align on technical solutions and drove key objectives and initiatives for the entire company- Conceptualized, evangelized, and led the CMS team to build a new headless CMS powered modern tech stack with a NextJS frontend and Contentful backend powered by a serverless lambda architecture, centralizing content creation and decreasing publish time by 60%- Overhauled and streamlined a disjointed portfolio of 8 websites to Wordpress to enable ability to scale and reduce duplication of code that resulted in faster delivery of improvements in SEO performance, protection of existing rankings, and increased revenue and engagement- Led and supported all Caring engineers across multiple pods, collaborating to ensure high levels of engineering excellence and fostered individualized growth and career development- Built and drove successful technology recruiting pipeline that resulted in hiring engineers who embodied Caring's culture, mission and values in addition to surpassing a high technical bar

- Led technology onboarding as part of new ownership group- Enabled CRO capabilities across portfolio of 7 websites, driving increased engagement and revenue

- Architected and implemented efficient, scalable and managed AWS LAMP stack with RDS solution leveraging edge server caching, load balancing, failover support and security that supported website growth from 200K to 1.7MM monthly users, handling 350k monthly conversions and ensuring 99.99% website uptime- Identified need and implemented unified Wordpress based content creation system connecting 50+ writers and editors with outreach, growth, and business development, while maintaining creative flexibility, increasing production capacity by 400%, cutting costs and standardizing content across 1200+ pages- Overhauled organization of PHP/HTML/CSS/SQL codebase to future proof architecture and support creation of new features/modules and easily adapt to changing business goals- Centralized revenue from 100+ different affiliate partners and architected development of a standardized automated revenue system providing faster access to financial data which led to improved business decisions- Bridged workflows of business development and content creation by implementing scalable and maintainable affiliate link management system- Oversaw growth of all developers across all teams, providing weekly 1 on 1s, weekly group triage sessions, knowledge sharing and requiring up to 20% growth and development time as part of weekly workload- Established technology recruiting infrastructure, building hiring process for all engineering specific positions, ensuring all hirees adhered to Reviews.com’s values, culture, and expectations- Led technology vision that resulted in a successful acquisition by Red Ventures

- Architected dynamic content management system built on a LAMP stack hosted through AWS that presented unique, high converting landing page experiences to specific users by segmenting based on search keyword, user demographics and medium- Leveraged readily available traffic generation capability of Google Adwords to funnel properly segmented user bases to respective highest converting experiences- Created real time revenue dashboard for 24/7 insight into overall business health and support informed decisions to continuously improve paid advertising strategy

- Managed portfolio of 150+ Wordpress based websites unified through a simplified code management system providing automatic deployments across different groupings- Leveraged technology solutions to enhance management of 40+ data collection specialists through scalable processes, database storage, and created time saving browser plugins focused on accuracy in efforts to efficiently collect 1,000+ data points from over 2,600+ accredited colleges- Established infrastructure for resource creation, outreach, and correspondence for the purpose of large scale link building

- Quality checked and tested production level runs of rThrombin, collecting and certifying FDA regulated data supporting drug approval for sale