• Design and evaluate business models and conduct feasibility assessments for new ventures.• Develop a cohesive and streamlined data dashboard that integrates marketing, sales, and operations metrics.• Provide direct support and report to the CEO on specific projects involving multiple divisions.

• Asses source of deals and promising merchants to invest cash and marketing supports from Tokopedia funds• Lead end-to-end pitching & negotiation process by working closely with the category leaders to gain merchant due-diligence insight• Monitor the business performance, investment spending, buyer growth, and marketing metrics to run on the target track• Consult merchants to nail their business performance by facilitating on new product launching, partnership (incl. licensing), megaphone campaign, sales program, and marketing activations in Tokopedia

• Strategize the payment mix model to manage net payment costs, aiming to achieve P&L stability.Increase user rewards and payment loyalty from bank partners through targeted bank promos, campaigns, and activations.• Monitor payment share and performance across over 20 bank partners and various payment methods within Tokopedia, with a specific focus on cards, instant payments, bank transfers, virtual accounts (VA), and Internet banking.• Orchestrate collaboration between internal business units and external bank promotions teams to meet mutual objectives (promo efficiency, utilization, burn rate ratio, business metrics such as TPV, TPO ABS, and buyer performance metrics like MUB and Dormant).• Negotiate payment and installment MDR by collaborating closely with bank partners (Acquiring & Issuing), with the goal of reducing the overall cost of payment in every Tokopedia transaction

• Lead a team of 3 members who work closely with 15+ creatives members and 12+ business units members• Manage overall brand strategy for Tokopedia Businesses: Digital Goods, Fintech, and Logistics to ensure that the brands are communicated effectively to internal and external audiences•Plan, execute, and manage brand campaigns and relevant brand activities end-to-end to ensure brand OKRs are met, including awareness, consideration, perception, and SOV• Manage campaign budget, P&L, and channel optimization for business units• Laser-focus on helping business (TPV, TPO, and burn-rate) and buyers quality (MUB, Hyperlocal Buyers, and Cross-pollination with Gojek)• Building strategic partnerships with internal and external stakeholders to gain promo budget and exposure to run the campaign and grow more revenue• Initiate insights and trends update to have a better market understanding of each business unit

• Working closely with Regional team SEAA to integrate the global campaign into local marketing project and activations• Monitoring distribution, weekly sales, running-rate, and stock product availability• 6Ps analysis & strategic initiatives to increase penetration, brand awareness and grabmarket share• Monitoring marketing and sales promotions• Managing launch events, traditional media, and digital planning marketing expense (budget) allocations• Leading new transformation projects: chat commerce platform for one of Unilever brands. Handling end-to-end from tech-product requirements, dashboards development, strategy & operations (marketing, sales, and data)

• A part of the Brand team, responsible for the end-to-end process of Tokopedia's most notable campaigns within three categories: Official Store, Financial Technology, Ads Solution, and Services Platform (Tokopedia Wedding & Bridestory)• Planning its campaign strategy, profit-and-loss business calculation related to marketing, creative ideation, marketing platform analysis, execution, and performance evaluation.• As a single-door for all marketing needs; coordinate and work closely with all marketing forces (Social Media team, KOL team, Creative team, Internet Marketing team, Customer Marketing Insight team, and agencies)• Oversee campaigns and ensure it meets marketing and business objectives• Responsible for consolidating deliverables from different working groups to develop a holistic brand campaign• Working closely with the creative department to ensure integrated 360 communication and brand visual design• Lead the partnership and collaboration with government, partners, and strategic alliances for joint campaign projects.• Ensuring operational efficiency within the brand and marketing team

• Create an integrated marketing communication plan for brand HiLo, L-Men, and W'dank include ATL, TTL, and BTL.• Prepare a marketing plan and strategy for launching a new product, supervise the execution, and review the result.• Analyse and understand the latest local and global market trends for the development of brand strategy and planning.• Search and find out about new knowledge/insights about the product for the future development of a new product.• Measure the effectiveness of a marketing campaign, and get a better understanding of the process and how to analyze the advantages and disadvantages of the campaign.• Monitoring sales periodically and review market share data to get sustainable growth over the long run.• Analyse and conduct market research about market conditions and target consumers.

Young Leaders for Indonesia (YLI) is an intensive 6-month leadership development program that is derived from McKinsey & Company, targeting high performing students from leading universities in Indonesia, Australia, Hong Kong, and Singapore. Selected as 1 of 64 Young Leaders for Indonesia intake 2018 among all university students by McKinsey & Company.