Dennis Lackey Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Led a team (1 direct, 2 indirect, and cross-functional workstreams) across 10 depts (>40 ppl), Owners Association and senior leaders to drive brand awareness, improved customer satisfaction and go-to market strategies.• Directed priority programs and brand hallmark product lifecycles through leveraging insights to create strategies and then tested, piloted and oversaw the roll-out for over 2,200 global Holiday Inn Express hotels resulting in increasing consumer satisfaction by >5pts.• Identified and executed programs projecting a $28M cost savings across IHG’s hotel estate.• Created overall brand vision and delivered multi-year product roadmap, including designing and executing on-property and digital experiences that achieved enhancing the customer journey, increasing revenue and product satisfaction, and providing value across brand, commercial organization, hotels, owners and guests.• Procured and managed agency/vendor contracts, negotiations (RFPs), and on-going partnership which represented multi-million-dollar revenue streams for suppliers.

Greater Atlanta Area

Developed and led strategic cross-brand products roadmap to deliver consistent brand experiences across the consumer/customer journey, enhanced products, and identified and realized cost efficiencies.• Led cross-functional team (product managers, project managers, procurement, brand managers, and designers), to deliver sleep product strategies spanning innovation, research, testing, procurement, developing, piloting, and delivery/go-to market.• Delivered products that achieved the highest customer satisfaction scores in Quality of Sleep (>3pts YOY) for key brands and with an estimated $32M savings for company and hotel owners.• Targeted areas for change management, cross-brand alignment, and streamlined processes (e.g. digital guest directory, optimized brand standards, in-hotel products, and SOPs).• Developed and launched IHG True Hospitality Service training product to over 160k hotel colleagues, the blueprint for in-hotel colleagues to deliver quality service across the customer journey.

Atlanta, Georgia, United States

Responsible for planning, organizing, and directing the completion of IHG’s tier 1 priority projects while overseeing timeline, budget and scope.• Delivered top priority products and projects including the Holiday Inn Express Formula Blue™ (new hotel prototype design), Hotel Indigo® digital wallboard, Investors & Leadership Conference (over 6k franchise owner attendees), and Coca-Cola (Coke) beverage partnership/agreement which impacted over 3,200 hotels.• Directed 6 project managers to redefine sales roles, assess talent and resources and align business goals.

Atlanta, Georgia, United States

Implemented initiatives that focused on improving customer experience, brand preference, service behaviors, communications, brand positioning and food and beverage (F&B) products that assisted with YOY sales increase and Holiday Inn winning two J.D. Power & Associates Awards two years in a row for highest guest satisfaction.• Managed $9M budget for top revenue-generating brands, Holiday Inn and Holiday Inn Express, including creating and presenting financial projections to senior leaders and stakeholders; identified and executed new financial budget tracking process that was adopted company-wide.• Effectively managed global marketing initiatives impacting 3,300 hotels worldwide.

Greater Atlanta Area

• Conducted competitive analysis to support driving marketing initiatives and business goals to effectively differentiate product lines from competitor products

Greater Atlanta Area

Managed product lifecycle for top 3 national specialty product lines ($20M+ annual sales) and led a cross-functional team to establish sales goals, supporting strategies, resource allocation, brand positioning and competitive alignment.• Established and maintained national accounts and partnerships with Home Depot, Lowe’s, ACE and Do it Best. • Executed product pilots and performed product line reviews, SKU optimization, and in-store merchandising.

Greater Atlanta Area

Led a team (7 direct reports) to execute product development, innovation, testing, design, production, branding, costing, packaging, promotion, SKU management, competitive and pricing analysis, and profit planning.• Implemented initiatives that led to the co-branding of Anachronism with The History Channel and distribution channels through Wal-Mart and Barnes & Nobel.• Implemented and managed B2C and B2B marketing and sales programs that achieved $2.2M in sales within the first 10 months of product launch (efforts included TV, print, digital, convention, and tradeshow).

Bba In Management, Emphasis In Small Business Entrepreneurship

Activities and Societies: • Summa Cum Laude graduate (4.0 out of 4.0 GPA) • University System Academic Recognition Award (highest.

Develop Your Speaking Style Cpe Accreditation

Sales And Marketing Development Program Completion

Effective Negotiating® Program Completion

Learning and applying corporate negotiating techniques