Dennis Lackey Email & Phone Number

Atlanta, GA, US

Atlanta Metropolitan Area

Atlanta, Georgia, United States

• Led a team (1 direct, 2 indirect, and cross-functional workstreams) across 10 depts (>40 ppl), Owners Association and senior leaders to drive brand awareness, improved customer satisfaction and go-to market strategies.
• Directed priority programs and brand hallmark product lifecycles through leveraging insights to create strategies and then tested, piloted and oversaw the roll-out for over 2,200 global Holiday Inn Express hotels.
• Identified and executed programs projecting a $28M cost savings across IHG’s hotel estate.
• Created overall brand vision and delivered multi-year product roadmap, including designing and executing on-property and digital experiences that achieved enhancing the customer journey, increasing revenue and product.
• Procured and managed agency/vendor contracts, negotiations (RFPs), and on-going partnership which represented multi-million-dollar revenue streams for suppliers.

Greater Atlanta Area

• Developed and led strategic cross-brand products roadmap to deliver consistent brand experiences across the consumer/customer journey, enhanced products, and identified and realized cost efficiencies.
• Led cross-functional team (product managers, project managers, procurement, brand managers, and designers), to deliver sleep product strategies spanning innovation, research, testing, procurement, developing, piloting.
• Delivered products that achieved the highest customer satisfaction scores in Quality of Sleep (>3pts YOY) for key brands and with an estimated $32M savings for company and hotel owners.
• Targeted areas for change management, cross-brand alignment, and streamlined processes (e.g. digital guest directory, optimized brand standards, in-hotel products, and SOPs).
• Developed and launched IHG True Hospitality Service training product to over 160k hotel colleagues, the blueprint for in-hotel colleagues to deliver quality service across the customer journey.

Atlanta, Georgia, United States

• Responsible for planning, organizing, and directing the completion of IHG’s tier 1 priority projects while overseeing timeline, budget and scope.
• Delivered top priority products and projects including the Holiday Inn Express Formula Blue™ (new hotel prototype design), Hotel Indigo® digital wallboard, Investors & Leadership Conference (over 6k franchise owner.
• Directed 6 project managers to redefine sales roles, assess talent and resources and align business goals.

Atlanta, Georgia, United States

• Implemented initiatives that focused on improving customer experience, brand preference, service behaviors, communications, brand positioning and food and beverage (F&B) products that assisted with YOY sales increase.
• Managed $9M budget for top revenue-generating brands, Holiday Inn and Holiday Inn Express, including creating and presenting financial projections to senior leaders and stakeholders; identified and executed new.
• Effectively managed global marketing initiatives impacting 3,300 hotels worldwide.

Greater Atlanta Area

• Conducted competitive analysis to support driving marketing initiatives and business goals to effectively differentiate product lines from competitor products

Greater Atlanta Area

• Managed product lifecycle for top 3 national specialty product lines ($20M+ annual sales) and led a cross-functional team to establish sales goals, supporting strategies, resource allocation, brand positioning and.
• Established and maintained national accounts and partnerships with Home Depot, Lowe’s, ACE and Do it Best.
• Executed product pilots and performed product line reviews, SKU optimization, and in-store merchandising.

Greater Atlanta Area

• Led a team (7 direct reports) to execute product development, innovation, testing, design, production, branding, costing, packaging, promotion, SKU management, competitive and pricing analysis, and profit planning.
• Implemented initiatives that led to the co-branding of Anachronism with The History Channel and distribution channels through Wal-Mart and Barnes & Nobel.
• Implemented and managed B2C and B2B marketing and sales programs that achieved $2.2M in sales within the first 10 months of product launch (efforts included TV, print, digital, convention, and tradeshow).

Bba In Management, Emphasis In Small Business Entrepreneurship

Activities and Societies: • Summa Cum Laude graduate (4.0 out of 4.0 GPA) • University System Academic Recognition Award (highest.

Develop Your Speaking Style Cpe Accreditation

Sales And Marketing Development Program Completion

Effective Negotiating® Program Completion

Learning and applying corporate negotiating techniques