Industry: Higher Education• Adjunct faculty member for the Continuing and Professional Studies program at Rutgers School of Communication and Information.• Instructor of the “Ethics and the Business of Public Relations” course in the Public Relations Certificate Program.

Industry: Higher Education• Directed the marketing and communications activities for one of the nation’s leading university research libraries and the eighth-oldest institution of higher learning in the United States (founded in 1766).• Developed and implemented a comprehensive marketing and communications strategy for the 11 integrated libraries and five distinctive collections throughout the university’s three regional campuses in Camden, Newark, and New Brunswick.• Worked closely with the Rutgers University Libraries (RUL) leadership team to broaden awareness of library services, resources, programs, and initiatives among key audiences and stakeholders (internal and external).• Managed the news and events webpages, social media, email marketing, newsletters, digital displays, promotional products, and marketing collateral.• Wrote, designed, edited, and disseminated communications and promotional materials.• Served as chair on several committees, including social media, major events, and digital marketing.• Served as RUL’s Big Ten Academic Alliance liaison.

Industry: Nonprofit Educational Research• Directed communications activities for the largest and oldest U.S. overseas research center, a nonprofit institution founded in 1881.• Responsible for the development and implementation of an integrated, organization-wide, strategic communications plan to broaden awareness of the school and strengthen its identity across a wide range of key stakeholder audiences.• Worked closely with ASCSA trustees, overseers, and senior staff members to develop and execute the public relations strategy.• Played a vital role on the development team that has helped raise more than $11 million between 2019 and 2022.• Wrote, designed, edited, and proofread communications and promotional materials, including the highly successful Student Center Donor Spotlight series and award-winning annual reports.• Lead a creative team that designed and developed advertising and collateral materials for internal and external audiences.• Co-managed the website and social media accounts with more than 24,000 combined followers.• Executed weekly email marketing campaigns to over 5,000 subscribers.• Served as the ASCSA's brand steward.• Liaised with benefactors and cooperating institutions.• Collaborated on award-winning short films that highlighted the ASCSA's mission, people, and work.

Industry: Sports and Entertainment• Provided creative direction and social media management for one of the Can-Am League’s most storied professional baseball teams (2019 champions).• Oversaw historic rebranding of the team logo, uniforms, and merchandise.• Refreshed website, collateral, and social media.

Industry: Sports and Entertainment• Provided creative direction and social media management for one of New Jersey’s most successful and diverse family-owned businesses.• Oversaw all design activities for more than a dozen properties, including two of the largest fairs in the tri-state area (State Fair Meadowlands and Empire State Fair), two championship professional baseball teams (the New Jersey Jackals and Sussex County Miners, 2019 and 2018 Can-Am League champions, respectively), two stadiums (Yogi Berra Stadium and Skylands Stadium), a flea market (New Meadowlands Market), a retail store (State Fair Seasons), a sports training facility (Champions Way), an energy consulting firm (Greencrown), and an engineered water systems company (New York Watermaker).• Designed graphics for sales, promotions, email campaigns, presentations, apparel, merchandise, and special events.• Developed a multichannel marketing strategy that resulted in 30% sales growth between 2014 and 2019.• Wrote and proofread copy for websites, social media, advertisements, commercial scripts, presentations, publications, and press releases.• Designed and led communications programs that increased the visibility of State Fair Group properties and ensured consistency in core messaging across the organization.• Assisted in media relations functions, including working closely with broadcast media and media production companies.• Created and managed content for social media channels that exceeded 75,000 combined followers.• Created and managed email marketing campaigns for more than 46,000 combined subscribers.• Promoted numerous high-profile events that drew over 2,000,000 customers between 2015 and 2018.• Supervised and mentored the internal creative team, which included graphic designers, social media coordinators, and interns.• Managed photography and media production contractors; directed photo and video shoots.

Industry: Sports and Entertainment• Provided creative direction and social media management for the 2018 Can-Am League champions.• Designed and developed the team’s brand identity from the ground up, including logos, uniforms, mascot, merchandise, website, collateral, and social media.

Industry: Advertising and Marketing• Designed and developed print and digital graphics for a broad range of advertising and collateral, including web, social media, email marketing, brand identity, promotional materials, brochures, catalogs, posters, presentations, and packaging.• Inspired a team of creative professionals who specialized in developing innovative design, multimedia, and web solutions.• Clients included notable agencies such as Brian J. Ganton & Associates, SS&B Advertising, RevHealth, Solstice Health Communications, KnowledgePoint360, and HealthEd.

Industry: Mortgage Services• Provided art direction for one of the leading mortgage lenders in the country.• Designed and developed graphics for print, web, email, advertising, brand identity, social media, promotions, and special events.• Maintained corporate design standards, guidelines, and best practices.• Helped to develop processes for the in-house marketing department that services a dozen internal clients.

Industry: Sports• Provided graphic design services for one of the most storied franchises in the National Football League (NFL).• Responsible for developing concepts, mechanicals, and production materials for graphic design projects.• Designed graphics for print, web, mobile, advertising, brand identity, social media, promotions, and special events.• Maintained quality control and brand consistency among all projects.• Projects included promotional graphics, corporate materials, style guides, and publications.

Industry: Sports• Provided creative direction for Newark's legendary professional baseball team.• Oversaw all creative activities for the team, including website management, advertising, branding, collateral, social media, email marketing, photography, publicity, community engagement, and game day presentation.• Responsible for managing and developing the awareness of the team through creative and captivating promotions across all marketing mediums.• Designed and developed print and online graphics for sales, promotions, email campaigns, presentations, clothing, merchandise, and special events.• Maintained web and social media sites; refined UI and UX design.• Worked closely with the CEO and general manager to help reach marketing budget goals and generate revenue.• Partnered with the media relations department to refine game recaps, stats, feature stories, and social media campaigns.• Collaborated with the sales department to identify opportunities and increase interest in games, community activities, and baseball programs.• Planned, managed, and coordinated the brand strategy.• Maintained and protected brand consistency.• Ensured marketing messages were in line with company goals and objectives.• Explored vehicles to drive website traffic and increase advertising revenue.• Liaised with external partners and sponsors to promote new initiatives and events.• Worked with major sponsors such as Coca-Cola, Panasonic, Audible, Rutgers, NJIT, Prudential, Barnabas Health, and Garden State Fireworks.

Industry: Clean Energy• Principal designer for the leading intelligent energy management company in the country.• Specializations included direct mail, email marketing, web design and development, and corporate communications.• Developed world-class corporate, sales, and client presentations with exceptional results.• Valuable member of a highly successful marketing team that enrolled an unprecedented one million commercial and residential utility customers into energy efficiency programs.• Worked with multiple creative disciplines to develop marketing strategies, program branding, and direct mail campaigns for more than a dozen utility clients nationwide.

Industry: Financial Services• Provided art direction and design services for one of the world's leading financial services companies.• Developed graphics and layouts for a broad range of communication pieces, including direct mail, packaging, brand identity, promotional materials, brochures, catalogs, posters, presentations, and web design.• Maintained corporate design standards, guidelines, and best practices.• Oversaw work and revisions made by graphic designers and outside vendors.

Industry: Advertising and Marketing• Provided art direction and design services for companies such as Ferrara & Company (advertising and marketing), BGG New York (medical advertising), East West Connection (promotional products and marketing), E. Fitz Art (graphic design), and ArcMesa (medical education).• Led creative development of concepts and executed a full range of advertising, collateral, and web projects.• Clients and products included: Bristol Myers-Squibb, Sanofi Pharmaceuticals, Ortho-McNeil, Janssen, McNeil Pediatrics, Arm & Hammer, Walmart, OxiClean, MiraLAX, and Crest.

Industry: Education• Provided art direction and design services for the world's largest private nonprofit educational testing and assessment organization.• Lead designer for the English Language Learning (ELL) division, responsible for maintaining ELL design standards, guidelines, and best practices.• Partnered with strategic business units to develop campaign strategies, concepts, collateral, and interactive materials.• Played a significant role in the development of several key test preparation products.• Trained and provided guidance for graphic designers.

Industry: Healthcare Marketing• Provided art direction and graphic design services for the preeminent healthcare marketing agency in the Southeast.• Led creative strategy, design, and development for a range of multi-channel marketing programs.• Played a major role in the launch of several highly successful marketing campaigns, including an innovative immunotherapy program and an allergy marketing package.• Managed the full project life cycle from concept to press.• Coordinated photo shoots and press checks.• Served as liaison between clients and outside vendors.• Supervised press checks and directed photo shoots.• Trained, supervised, and provided guidance for graphic designers.• Clients included: The Allergy, Asthma and Sinus Center, The Breazeale Clinic for Plastic Surgery, Tennessee Orthopaedic Clinics, and The Dr. Bob Show.

Industry: Advertising and Marketing• Directed a team of creative professionals who developed innovative design solutions for clients such as Jean-Philippe Photography, The Therapy Center, Manahale Estate, and TalentSphere.

Industry: Sports• Managed construction staff for Knoxville's premier golf tournament (currently the News Sentinel Open) on the Nationwide Tour (now part of the Web.com Tour).• Represented the Boys and Girls Club of the Tennessee Valley.• Organized the setup and teardown of the overall golf event.• Assembled, installed, maintained, and removed all event signage.• Assisted with the placement of fencing, roping, and other logistics.

Industry: Risk Consulting• Managed local advertising functions for one of the world's premier risk consulting companies, including overseeing the distribution of promotional activities, coordinating tradeshow materials, and managing the company website.• Responsible for the overall organization, scheduling, development, and delivery of all projects created in the creative department.

Industry: Risk Consulting• Designed and developed advertising and collateral for one of the world's premier risk consulting companies, including brochures, flyers, multimedia presentations, specialty products, and tradeshow graphics.

Industry: Hospitality• Participated in Holiday Inn’s management development program.

Industry: Hospitality• Supervised more than 30 employees in a high-volume, 300-seat operation in one of the most iconic Chinese restaurants on the Jersey Shore.• Developed standardized operating procedures and policies for employees.• Responsible for scheduling and daily staff assignments.• Specialized in guest relations and employee training.

Industry: Hospitality• Participated in Holiday Inn’s management development program.• Gained proficiency in hotel functions for a 358-room property at LaGuardia Airport.