Eurol is an international manufacturer and developer of (Specialty) lubricants, and technical fluids. The Eurol brand is available in 90 countries worldwide. I’m responsible for the Eurol international marketing & branding activities and manager of the marketing & communication department (6 fte). Reporting to the director/owner and member of the Management Team. Results: introduced in 2016 successfully the innovative Eurol Specialty product line with SYNGIS Technology, in later years including a high performance racing line and E Heavy Duty line for electrified heavy duty machinery. Created more international brand awareness through a partnership with the Toyota GAZOO Racing Team. Together with this Toyota factory team and our new racing line we won the Dakar Rally in 2022 and 2023. Increased the customer satisfaction by developing an international full service Partner Program for the distributors including the Eurol Dealer and Eurol Service Point workshop formula. This Eurol Service Point formula was the fastest growing Automotive formula in the Netherlands (source: AUMACON) in 2022. Transformed Eurol in recent years to innovation and sustainability driven ‘Product leadership’ company, including the commercial integration of Specialty and regular product lines. Managed the brand transformation and repositioning including the new brand promise ‘Powering Performance.’ Introduced the Eurol Agri Service Point formula for the Dutch agricultural industry in 2022. Implemented an integraded digital platform including E-Commerce, PIM System, Brand Portal and website in 2023.

NykampNyboer specialises in brand management and brand implementation of large and midsize organisations. Core activities: rebranding and visual identity implementation, visual identity management, brand management, optimization of marketing and communication processes.Responsible for the marcom strategy, (online) marketing (SEO, SEA), lead generation, social media, events, PR and marcom activities. Results: Transformed NykampNyboer from a visual identity organization into a full service brand management organization. Developed the Brand Performance Scan & Methodology. Created significant more brand awareness. Created with an online marketing strategy more leads and a better online performance. Developed and implemented successfully a thought leadership strategy.

VIM Group is market leader in the international brand implementation category. With members worldwide (UK, USA, Nordics, Canada, Taiwan and Australia) VIM Group has executed over 1.200 brand implementation projects over the last 20 years.Responsible for the full marketing program and the international brand exposure: social media, content strategy, online strategy and lead generation (SEA, SEO), advertising, international events and PR. Reporting directly to the CEO.Results: redeveloped, implemented and built the VIM Group brand as the worldwide market leader in brand implementations. Created international brand awareness. Built successfully a new international 'brand implementation' discipline.

Enkco Foodgroup is een grote producent van convenience vlees- en vleesvervangende producten. Als Brand/Productmanager was ik verantwoordelijk voor de verschillende foodservicemerken (BtoB) en het retailmerk Vivera (BtoC). Resultaten:- Succesvol bijgedragen aan de bouw van de Foodservice organisatie: het bieden van een totaaloplossing aan convenience vlees- en vleesvervangende producten voor horeca, instellingen en cateraars.- Binnen Foodservice verschillende productgroepen succesvol in de markt gezet.- De corporate identity van Enkco Foodgroup ontwikkeld en ingevoerd. - Het retailmerk Vivera versterkt door meer merkbeleving, hogere naamsbekendheid en het aanjagen van productinnovatie.