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My 20 plus years in the computer industry encompasses purchasing, marketing, product program creation, events and Internet development. Touching nearly every aspect of the industry, from the Internet to white box system building, retail to enterprise, I bring a unique insight and understanding of market directions. Always in increasing levels of responsibility, achieved or surpassed goals. I'm in a position now to offer these skills on a consulting or contract basis. Internet consulting is a strong emphasis in my career now.Specialties: Speaker. Consultant. Wide ranging computer industry knowledge that can be put to analytical and strategic use. Strong relationship building skills. Marketing insight. Negotiation. Understanding of what it takes to enhance websites from brochureware to centers for e-business.Adjunct Professor - Rivier University, Department of Business Administration.
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Adjunct ProfessorRivier UniversityBedford, Nh, Us -
Adjunct ProfessorRivier University Sep 2015 - PresentNashua, New HampshireTeaching classes in:Marketing MeasurementStrategic InnovationPublic RelationsVisual Communication StrategiesCulture of Social MediaDigital Marketing and AnalyticsStrategic Management
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Internet ConsultantThe Internet Advisors Jul 2004 - PresentInternet consulting and outsourcing for small and medium sized businesses. Though we develop web sites, we're not web programmers. What we do is listen to understand the needs of a business and help it achieve its goals and objectives through a better web presence. Making websites profitable, productive, and visible, taking them from being just a "web site" to a profitable center for e-business. We produce highly effective new sites or enhance existing sites, very quickly and very affordably. We improve results with effective search engine optimization, and implement new features and technology. It all comes down to Return on Investment. We deliver results that more than pay for the themselves.
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Vice PresidentGartner Sep 1997 - Mar 2004Producing events for the technology industry. Strong consultative relationship with vendors and resellers in the IT channel, retail, VAR, whitebox, federal government, enterprise. Creative product development, programs, brand development, web services. -
Director -- Marketing And PurchasingMontgomery Wards Sep 1996 - Aug 1997Recruited to help shape recovery marketing program for failing department store strategy. Oversaw $800 million budget for home office products and $4 million advertising budget. Recognized excess inventory problems and moved to reduce inventory and develop just in time product delivery to stores.
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Director - Retail ProgramsIntelligent Electronics Sep 1994 - Aug 1996Recruited to develop retail targeted marketing programs within $6 billion distributor to increase existing business and attract new business by sourcing retail specific products and by bringing retail expertise to create packaged marketing programs for resellers. Successfully negotiated being the first distributor to carry the Compaq consumer line of products. Instituted a Retail Buying Show, a successful Q4 event designed to increase purchasing resulting in an over 25% increase year over year. Overall Retail Program grew sales to $400 million from $200 million. -
Director - Computer DepartmentWhole Earth Access Jan 1985 - Aug 1994Whole Earth Access was a unique department store in Northern California. In steadily increasing positions of authority and responsibility, beginning with Sales Associate and ending as the Director of Whole Earths entire Computer Department, my various positions offered me a wide range of experience including sales, marketing, business operations, negotiation, business development, and far more. As Director of the Computer Department, oversaw the growth of the company to 7 stores from 2 and computer only sales that grew to $120 million from $15 million. Complete P&L responsibilities.
Dennis Masella Skills
Dennis Masella Education Details
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Social Ecology -
Psychology
Frequently Asked Questions about Dennis Masella
What company does Dennis Masella work for?
Dennis Masella works for Rivier University
What is Dennis Masella's role at the current company?
Dennis Masella's current role is Adjunct Professor.
What is Dennis Masella's email address?
Dennis Masella's email address is al****@****ink.net
What is Dennis Masella's direct phone number?
Dennis Masella's direct phone number is +160393*****
What schools did Dennis Masella attend?
Dennis Masella attended Goddard College, Rutgers University.
What skills is Dennis Masella known for?
Dennis Masella has skills like Strategy, Seo, Business Development, Management, Lead Generation, Entrepreneurship, Leadership, Product Marketing, Email Marketing, E Commerce, Sales, Analytics.
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