Marketing executive with a track record of employing a results-driven approach to build high-impact marketing functions, enhance brand prominence, and drive revenue growth for B2B organizations.Proven ability to brand and differentiate complex product and service offerings, dramatically improve lead generation and opportunities for sales teams, develop and implement sophisticated content strategies that produce results, successfully launch new product and service offerings, manage marketing efforts across multiple business units, and build and lead marketing teams.Full stack marketing expertise includes marketing strategy; branding and positioning; lead generation and nurturing; sophisticated content marketing; account-based marketing; outbound marketing; social/SEO/SEM marketing (LinkedIn, Google, Facebook); trade show marketing; integrating marketing and sales functions; budgeting; quantitative analysis and marketing research; managing CRM and marketing systems (Zoho, Salesforce, Hubspot, Microsoft Dynamics, Eloqua, WordPress), and Artificial Intelligence optimizations. Experience includes health care, enterprise software, SaaS, financial services, insurance, and business services.MBA from Northwestern University’s Kellogg Graduate School of Management with concentrations in Strategy and Marketing.
Listed skills include Marketing Strategy, B2B Marketing, Content Marketing, Lead Generation, and 11 others.