Dennis Mcsweeney

Dennis Mcsweeney Email and Phone Number

Marketing Solutions | AI Optimizations | Fractional CMO @ Marksense Marketing Solutions
Dennis Mcsweeney's Location
Downers Grove, Illinois, United States, United States
About Dennis Mcsweeney

Marketing executive with a track record of employing a results-driven approach to build high-impact marketing functions, enhance brand prominence, and drive revenue growth for B2B organizations.Proven ability to brand and differentiate complex product and service offerings, dramatically improve lead generation and opportunities for sales teams, develop and implement sophisticated content strategies that produce results, successfully launch new product and service offerings, manage marketing efforts across multiple business units, and build and lead marketing teams.Full stack marketing expertise includes marketing strategy; branding and positioning; lead generation and nurturing; sophisticated content marketing; account-based marketing; outbound marketing; social/SEO/SEM marketing (LinkedIn, Google, Facebook); trade show marketing; integrating marketing and sales functions; budgeting; quantitative analysis and marketing research; managing CRM and marketing systems (Zoho, Salesforce, Hubspot, Microsoft Dynamics, Eloqua, WordPress), and Artificial Intelligence optimizations. Experience includes health care, enterprise software, SaaS, financial services, insurance, and business services.MBA from Northwestern University’s Kellogg Graduate School of Management with concentrations in Strategy and Marketing.

Dennis Mcsweeney's Current Company Details
Marksense Marketing Solutions

Marksense Marketing Solutions

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Marketing Solutions | AI Optimizations | Fractional CMO
Dennis Mcsweeney Work Experience Details
  • Marksense Marketing Solutions
    Principal
    Marksense Marketing Solutions Jan 2024 - Present
    Marketing consulting, planning, and execution services delivered with in-house expertise and with select partner firms. Proven playbooks, templates and analyses, or completely customized solutions, turbocharged with AI optimizations where appropriate. www.marksense.ai
  • Streamline Healthcare Solutions, Llc
    Vice President Marketing
    Streamline Healthcare Solutions, Llc May 2021 - Dec 2023
    Oak Brook, Il, Us
    Led marketing for Streamline Healthcare Solutions, an enterprise electronic health record (EHR) SaaS solution for the Behavioral Health Market. Built the marketing infrastructure and team. Employed a fully integrated marketing program that was closely aligned with sales. Led the organization through a complete rebrand.
  • Onedigital Health And Benefits
    Senior Director Of Marketing - Midwest Region
    Onedigital Health And Benefits Jan 2019 - Apr 2021
    Atlanta, Ga, Us
    Following the acquisition of Veritas by OneDigital, led marketing and sales enablement for key offices in the Midwest Region. Worked with sales leadership to support Midwest sales teams with marketing strategy, content, campaigns, lead generation, and events.
  • Veritas Risk Services
    Vice President Of Marketing
    Veritas Risk Services Dec 2015 - Dec 2018
    Downers Grove, Il, Us
    Led marketing and sales enablement for three related Veritas companies—an employee benefits insurance firm, a group health insurance captive, and a group retirement plan consulting firm—from early stage through acquisition by a PE-backed strategic buyer. Developed and executed the branding and marketing strategy, including two rebranding initiatives; developed content strategy and key content, including written and video; developed and managed inbound and outbound lead gen strategy, including telemarketing, email, and paid social; and managed the CRM and multiple marketing systems and vendors.
  • Mc Growth Services
    Principal
    Mc Growth Services Jan 2011 - Dec 2015
    Entrepreneur/Consultant working with clients from mid-sized to Fortune 1000 to improve their marketing and business development functions. Engagements included corporate branding, marketing and sales strategy development, marketing and sales process development, marketing and sales integration, sales enablement training and coaching, CRM implementation, and sales and marketing content development.
  • Vistanational Insurance Group, Inc.
    Vice President, Business Development
    Vistanational Insurance Group, Inc. 2009 - Jan 2011
    Oak Brook, Illinois, Us
    Led marketing and sales enablement, including managing the inside sales/telemarketing unit, developing and executing marketing strategy and tactics, and integrating marketing and sales efforts.
  • Arthur J. Gallagher & Co.
    Area Vice President, Business Development
    Arthur J. Gallagher & Co. 2006 - 2008
    Rolling Meadows, Il, Us
    Sales producer for Gallagher Benefit Services.
  • Mcsweeney & Antman
    Principal
    Mcsweeney & Antman 2002 - 2006
  • The Weiser Group
    Managing Principal
    The Weiser Group 1997 - 2002
  • Cme Group
    Senior Associate
    Cme Group 1996 - 1997
    Chicago, Il, Us

Dennis Mcsweeney Skills

Marketing Strategy B2b Marketing Content Marketing Lead Generation Data Driven Marketing Marketing Systems Social Media Marketing Corporate Website Management Salesforce.com Implementation Management Project Management Business Development Market Research Sales Enablement Account Based Marketing

Dennis Mcsweeney Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Master Of Business Administration (M.B.A.)
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Bs

Frequently Asked Questions about Dennis Mcsweeney

What company does Dennis Mcsweeney work for?

Dennis Mcsweeney works for Marksense Marketing Solutions

What is Dennis Mcsweeney's role at the current company?

Dennis Mcsweeney's current role is Marketing Solutions | AI Optimizations | Fractional CMO.

What is Dennis Mcsweeney's email address?

Dennis Mcsweeney's email address is de****@****srs.com

What is Dennis Mcsweeney's direct phone number?

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What schools did Dennis Mcsweeney attend?

Dennis Mcsweeney attended Northwestern University - Kellogg School Of Management, University Of Illinois Urbana-Champaign.

What are some of Dennis Mcsweeney's interests?

Dennis Mcsweeney has interest in Football, Exercise, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Golf, Fishing, Home Decoration.

What skills is Dennis Mcsweeney known for?

Dennis Mcsweeney has skills like Marketing Strategy, B2b Marketing, Content Marketing, Lead Generation, Data Driven Marketing, Marketing Systems, Social Media Marketing, Corporate Website Management, Salesforce.com Implementation, Management, Project Management, Business Development.

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