Dennis M. Morrell Email & Phone Number

Midwest United States

Greater St. Louis Area

• Administer the rules of fair play as the center referee and sideline assistant referee to high school soccer players during competition in Missouri

Greater St. Louis Area

• Giving back to a game which has afforded me so many benefits throughout my life• Providing leadership and guidance to young players and umpires who participate on the ball field• Determine balls and strikes behind home plate, making decisions on plays in the field and administering high game standards to uphold fair play• umpired 376 official baseball and softball games since the 2016 season

Greater St. Louis Area

• Administer the rules of fair play to youth and high school lacrosse players during competition in Missouri• Officiated 276 lacrosse matches since 2016

Http://Prohockeynews.Com/Author/Morrell/

• Write game previews, summaries and human interest stories about the National Hockey League, minor pro hockey and junior hockey • Developed and delivered stories and critical analysis of National Hockey League premium experiences through on-site coverage as an accredited media member covering the following events:- 2011 NHL Stanley Cup Final from Boston, Massachusetts- 2012 NHL Stanley Cup Final from Newark, New Jersey- 2013 NHL Stanley Cup Final from Chicago, Illinois and Boston Massachusetts- 2014 NHL Heritage Classic Game from Vancouver, British Columbia- 2014 NHL Stanley Cup Playoffs from St. Louis, Missouri- 2014 NHL Stanley Cup Final from New York, New York- 2015 NHL All-Star Game from Columbus, Ohio- 2015 NHL Stanley Cup Final from Tampa, Florida- 2016 NHL Stadium Series Game from Minneapolis, Minnesota- 2017 NHL Winter Classic Game from St. Louis, Missouri- 2017 NHL Stanley Cup Final from Pittsburgh, Pennsylvania- 2019 NHL Winter Classic from South Bend, Indiana- 2020 NHL Winter Classic from Dallas, Texas- 2020 NHL All Star Game from St. Louis, Missouri- 2022 NHL Stadium Series Game from Nashville, Tennessee- 2022 NHL Stanley Cup Final from Tampa, Florida- 2023 NHL All Star Game from Sunrise, Florida- 2023 NHL Stadium Series Game from Raleigh, NC- 2023 Stanley Cup Final from Sunrise, Florida- 2023 NHL Entry Draft from Nashville, Tennessee- 2024 NHL Winter Classic from Seattle, Washington- 2024 Stanley Cup Final from Sunrise, Florida

Missouri And Illinois

• Administer the rules of fair play to amateur and junior hockey players in Missouri and Illinois• Serve as mentor and coach to develop young officials and demonstrate the value of working as a team• Contribute in ways to help others enjoy one of the greatest team sports in the world• Officiated 183 USA Hockey-sanctioned games during the 2015-16 season• Officiated 210 USA Hockey-sanctioned games during the 2016-17 season• Officiated 219 USA Hockey-sanctioned games during the 2017-18 season• Officiated 189 USA Hockey-sanctioned games during the 2018-19 season• Officiated 216 USA Hockey-sanctioned games during the 2019-20 season• Officiated 184 USA Hockey-sanctioned games during the 2020-21 season• Officiated 217 USA Hockey-sanctioned games during the 2021-22 season

Http://Www.Stadiumjourney.Com/Member/Puckhound2469

• As an expert in the field, I document the event experience with detailed reviews and photographs of stadiums, arenas and ballparks throughout North America. • These reviews are designed to provide clients, visitors, concessionaires, broadcast partners, vendors along with team and league personnel an objective critique with details on their venue. • The reviews also provide fans and visitors with the necessary details to plan and enjoy their trip. • The published reviews are just a glimpse of the more than 500 different venue experiences I have witnessed sporting events over the last 25 years.

Greater St. Louis

• Fortunate to lead a dynamic and growing team, driving aggressive sales efforts and being a world-class partner to companies like Cargill, Bartlett Grain, Scoular, Gavilon, Archer Daniels Midland (ADM), Bunge, Consolidated Grain & Barge, Tate & Lyle, Louis Dreyfus Corporation, Tyson Foods and Hubbard Feeds.• Foster creative solutions, driving efficient operations, applying vision to a diverse project base offering of agriculture and rail services while pursuing projects involving commodity transfers of grain, corn or feed products; food by-products and equipment sales; cleaning and purging silos, agricultural storage bins and containers.• Aggressively pursue timely opportunities and accept unique challenges which leverage asset deployment efficiency and economies of scale to overcome competitive forces in an ever-changing marketplace.• Foster and strengthen productive alignment across all departments, particularly between sales and operations teams, bring cohesion among stakeholders through thorough and direct communication, transparency and accountability.• Drive successful results no matter what the challenges of the world provides.

Greater St. Louis

• Leader in driving territory sales by being a world-class partner to companies like Cargill, Bartlett Grain, Scoular, Gavilon, Archer Daniels Midland (ADM), Bunge, Consolidated Grain & Barge, Tate & Lyle, Louis Dreyfus Corporation, Tyson Foods and Hubbard Feeds, helping to foster solutions to challenges, drive efficient operations and identify growth opportunities.• Direct and guide the offering of agriculture and rail services while pursuing projects involving commodity transfers of grain, corn or feed products; food by-products and equipment sales; cleaning and purging silos, agricultural storage bins and containers.• Creatively pursue timely opportunities and forecast impending unique challenges which leverage asset deployment efficiency and economies of scale to aggressively defeat competitive forces in a challenging marketplace.• Foster and strengthen productive alignment across all departments and between sales and operations teams, being a leader among team members through thorough and direct communication, transparency and accountability.

Greater St. Louis Area

Hummert International is a horticulture company providing supplies to cultivators, garden centers and research entities.• Lead team of 16 inside sales and field sales professionals to drive $16M in worldwide sales in a changing industry • Generate and apply metrics to drive increased sales through targeted methods resulting in efficient territory coverage• Pursue and build new strategic relationships to generate new channel opportunities through emerging markets• Recruited, hired and trained 8 new professionals to upgrade team, strengthen retention, and invigorate the organization

Greater St. Louis Area

• Leader in driving sales by being a world-class partner to Archer Daniels Midland (ADM), Bunge, Consolidated Grain & Barge, Tate & Lyle, Louis Dreyfus Corporation and Tyson, helping to foster solutions to challenges, drive efficient operations and identify growth opportunities.• Direct and guide agriculture services and pursuing projects involving commodity transfers of grain, corn or feed products; food by-products and equipment sales; cleaning and purging silos, agricultural storage bins and containers.• Creatively pursue opportunities which leverage asset deployment efficiency and economies of scale to aggressively defeat competitive forces in a challenging marketplace.• Foster and strengthen productive alignment across all levels between sales and operations teams through thorough and direct communication, transparency and accountability.

Greater St. Louis Area

• Represent aspiring players to advance their interests and achieve their objectives in reaching desired levels during their hockey careers.• Focus on placement, advice, mentoring, negotiation, application and player marketing.• Scout, analyze and recruit talent at various levels of competition from age 15 to 25.

Greater St. Louis Area

Provide volunteer caregiver support to US Military Veterans with regular visits to their home, enjoying fellowship and healthy camaraderie.

• An accomplished Leader, Regional Sales Manager, Director of Sales and Business Development Manager who leads through sales growth, operational efficiency and conservative fiscal principles. • As a leader, I create a clear vision for the team which reflects the organization's goals, effectively motivate each team member to reach these goals and develop future leaders to create continuity for long-term success. • Critical to the overall process, I establish a foundation of structure, transparency and accountability while creating a fulfilling workplace leading to productive, impactful and committed employees. • Along the way, I apply decisiveness and the relentless pursuit of achievement while fostering teamwork to reach the target. • Over the years, these proven disciplines and philosophies have brought substantive results leading to numerous detailed professional recommendations and a growing professional network of over 1,500 credible and valued connections.

Greater St. Louis Area

Transition is a space where efforts to apply patience and high standards in finding the next career opportunity are ongoing and accompanied by activities which represent value and relevancy in daily life to help others and improve my own well-being.• Volunteerism (children, disabled veterans, elementary and middle schools, fundraising) • Caregiver (allows for opportunity to demonstrate empathy, compassion, and provide direction)• Consulting (providing energy industry advice to companies and entrepreneurs) • Coaching & Mentoring (development and guidance of young people through leadership)• Sports writing (developing content, meeting deadlines and thorough journalistic coverage) • Retail Sales & Operations (Market Day salesperson providing customer service and growth)• Manual Labor (ongoing maintenance of several family properties) • Trustee (HOA leadership, vendor selection, conflict resolution and financial management)• Competitive Ice Hockey (allows competitive spirit to flourish and has improved personal health) • Officiating Ice Hockey (giving back to the game by ensuring fair play with all of the positive elements of leadership, game management and player mentoring/teaching at the forefront)• Travel (seasoned traveler pursuing adventure, exploring the world and connecting with others)

Overland Park, Kansas

Ferrellgas is an American company which supplies propane to residential customers in addition to warehousing, logistics, agricultural, manufacturing, construction and automotive operations. • Generated annual average of $31.66M revenue, $6.5M gross margin and $4.55M cash flow over 7-year period• Achieved record $10M in gross margin during 2009 fiscal year, best in company’s 75-year history• Saved $120K or 6% in 2011 operating expenses following 6 consecutive years of fiscal improvement• Retained 42 of 47 employees, a 90% rate, over a 7-year period by making sound hiring decisions• Mentored 4 employees who became prominent leaders in the company• Led and managed a decentralized sales team in the Northeast exceeding prior year results in new customer gains (37%), total gallons (85%), gross margin (44%), distributable cash flow (23%) and market share (18%) during the first six months of fiscal year 2012 • Created a productive and thriving culture bringing structure and accountability to employees.• Pioneered the use of innovative performance metrics implemented to create individual employee operating reports creating visibility on gross margin to expense ratios (improved 19% overall to prior year) and assessing specific value of individual contributions (averaging $203K in distributable cash flow per employee)• Directed growth of new customer business despite 11 sales and operations reorganizations• Provided tactical and strategic direction, comprehensive training, impactful leadership and mentoring to a decentralized field sales team throughout the Midwest and Eastern regions of the United States• Assembled cross-functional groups to develop and establish prospecting and customer management tools and leveraged expertise from external groups prior to launching sales blitzes and entering new markets.• TOP SALES LEADER / SEE HONORS & AWARDS

St. Louis, Mo

• Led Operations team in sales growth, operational efficiency and distribution of product• Managed annual budgeting and operating reports while establishing tight control. Drove cost efficiency initiatives, conservative spending behaviors, and applied metrics to guide optimal fiscal performance.

St. Louis, Mo

Qualex, Inc. is the largest wholesale and on-site photographic processing company in the world. • Successfully led 17 field leaders and more than 200 employees at 43 locations to regularly rank among the top 6 among 32 regions nationwide each year• Surpassed 2003 sales projections by 4% and ranked 6th among the company’s 36 business units• Directed and positioned Kodak products and promotional initiatives increasing market share in the business unit from 62.9% to 68.8% during 2003 reaching the top spot in the company • Improved health of operating report by $435K in 2002 by achieving sales goals, promoting high margin products and service and by tightening labor and variable materials expense eliminating waste• Named to Marketing Strategy Team and led tests in execution of new products and service initiatives• Directed and led the critical support activities of recruitment, hiring, training, human resource relations, payroll processing, new location launches, supply orders and inventory• Initiated critical processes for sales reporting, machine productivity, business metrics and forecasting. • Built strategic partnerships and strengthened loyalty with Target and Schnucks grocery stores• Organized and directed 2002 and 2003 management and field restructuring saving the region $135K and $298K respectively while maintaining effective control of profitable operation

St. Louis, Mo

Fox Photo, Inc. was a photo supply and film processing chain sold to Wolf Camera in 1998. • Designed and implemented marketing plans and promotions for over 200 locations in 28 medium to large markets which including customer loyalty programs, strategic partnerships, sales promotions, direct mail, employee incentives, target marketing and media selection and event marketing• Managed an $8M advertising budget of print, radio, television and direct mail media• Researched and gathered market information including economic conditions, industry competition, promotional opportunities, prospective partnerships and media selection • Formed alliances and developed strategic marketing plans with outside advertising, media buyers and direct marketing agencies to grow traditional and emerging digital business• Successfully established 30 new retail concept locations by developing new products and services and promoting innovative technologies while emphasizing the locations as a destination brand

Affton, Missouri

• Largely focusing on goaltenders and defensemen, I served as assistant coach of the Affton Americans Mite Hockey Club. • The team registered a league championship with a 13-1-1 record and an overall record of 37-11-7 which included several tournament championships. • The fulfilling experience brought me closer to teaching young men how to succeed in playing one of the greatest team sports in the world and to allow them to grow from a group of individuals to a cohesive team with responsibility to one another. • Of the many fulfilling experiences of being part of this team, one of the players has advanced to become a current NHL player with a regular shift.

Irvine, Ca

PhotoSport was a start-up venture providing high-quality action sports photography to amateur athletes. • Developed original business plan to produce marketable imaging products and services to amateur athletes• Recruited professional and amateur sports photographers and assembled teams to thoroughly cover sporting events• Established and strengthened strategic partnerships and built alliances with amateur sports entities and media partners

St. Louis

The St. Louis Cardinals baseball club began play in 1892 and remains one of the premier franchises in all of sports. Since inception, the Cardinals have won eleven World Championships and nineteen National League championships and are among the standards by which franchises of all sports are measured.• Represented the public relations office in all communications with the accredited print, radio and television media, community organizations, sponsors, city, region and national partners and personnel within professional baseball• Arranged and contributed to the development and publishing of daily game notes for media use, scoring of baseball games, photo-image archiving, media credentialing protocol and approval processes and the completion of the 1993 media guide

Greater St. Louis Area

• Founded and produced action sports photography of amateur and professional athletes for sale and publication. • Customers included St. Louis area sports organizations, National Hockey League, Midwest Club Lacrosse Tournament, Major Indoor Soccer League, Major League Baseball and US National Soccer Team.

Bachelor Of Science, Business Administration-Marketing

Education record

Activities and Societies: Officer Captain and Commander of the Army ROTC Military Drill Team; Yearbook Photographer, Breakfast Club.

Education record

Activities and Societies: Catcher on the baseball team and center midfielder on the soccer team