As head of innovation, I've developed and implemented:AI , chatbots applied to client service, hospitality and entertainment sectors: NH Hotels, Sony Pictures. Experience with NLU platforms and AI dialogue architectureProcesses of marketing automation: CRM, inbound marketing using Hubspot, Marketo and ExactTargetDynamic creative optimisation campaigns to automatically select the most effective ad pieces using Salesforce marketing cloud.Online social media analysis… Show more As head of innovation, I've developed and implemented:AI , chatbots applied to client service, hospitality and entertainment sectors: NH Hotels, Sony Pictures. Experience with NLU platforms and AI dialogue architectureProcesses of marketing automation: CRM, inbound marketing using Hubspot, Marketo and ExactTargetDynamic creative optimisation campaigns to automatically select the most effective ad pieces using Salesforce marketing cloud.Online social media analysis in the effective compilation of content based on current online conversation trends using Sysomos, Watson Analytics and proprietary tools.I constant develop and improve workflow processes for the agency and clients using cloud based platforms, Trello, Slack, chatbots, Gsuite for employees and bitbucket for programmers.Developed an agency collaboration with Beeva for real world innovation implementation. Show less

As director of paid media, I lead:The department of paid social media which buys, manages and analyzes campaigns all social media platforms and RTBInbound marketing team, monitoring results and reaching objectives.I embrace the concepts of agile marketing: to improve the speed, predictability, transparency, and adaptability of change in the marketing function.Our Data is the motor that runs all our campaigns smoothly, efficiently, on time and with guaranteed… Show more As director of paid media, I lead:The department of paid social media which buys, manages and analyzes campaigns all social media platforms and RTBInbound marketing team, monitoring results and reaching objectives.I embrace the concepts of agile marketing: to improve the speed, predictability, transparency, and adaptability of change in the marketing function.Our Data is the motor that runs all our campaigns smoothly, efficiently, on time and with guaranteed results. Show less

Hands on instruction for DMBA candidates on Facebook and Google advertising platforms

My class is part of the Master in Customer Experience and Innovation which offers an innovative program of applied learning in the practice of bringing together the multidisciplinary fields, tools, processes, and methodologies which are helping to transform the way that business is putting people and experience at the heart of continuous innovation. I put UX understandings into play by applying the fundamentals of UX research, prototyping and testing to the development of digital products in… Show more My class is part of the Master in Customer Experience and Innovation which offers an innovative program of applied learning in the practice of bringing together the multidisciplinary fields, tools, processes, and methodologies which are helping to transform the way that business is putting people and experience at the heart of continuous innovation. I put UX understandings into play by applying the fundamentals of UX research, prototyping and testing to the development of digital products in the new realms of AI, NLU and IoT. Show less

Pioneered many campaigns in the beer and spirit sector in the then expanding social media arena. Implemented the concept of branded content blogs and videos to amplify awareness of brands such as Corona and Beefeater in the young adult market in Spain. A key player in the Spanish gin & tonic revolution that continues today.

Applied mobile marketing fundamentals to film and entertainment sector. Projects include the development of "Martes de Cine" for Telefonica Mobile Spain, a nationwide 1500 cinema 2x1 ticket promotion via SMS.Created SMS games for gauging audience retention of TV ads.

Country Director for SMS premium company. Led a lean, profitable office within 2 months of opening. Responsible for P&L for country office, directed Spanish technical team in data connection with Norway and production of mobile content.

Led a team of 63 programers and designers to develop sponsored gaming platforms. The pioneer gaming platform was designed to attract young adults with scholarship prizes which were corporate sponsored. Sponsors included IBM, Adecco and Polaroid.

Discovered and documented over 100 abandoned villages in Spain. Destroyed 2 motorcycles and a 4 wheel drive but the photos of the towns are a 20th century anthropological treasure.

Co-founder and Digital Creative Director of the many first digital agencies in Spain. We made CDs, then websites and then were bought by a big media agency.