Denis Paskalev Email & Phone Number

https://smartmarketeragency.com/

Remote

In addition to full Facebook ad services, the brand-new Smart Marketer Agency provides strategy & support to help you achieve long-term growth.Not only does the Smart Marketer Agency provide elite Facebook services — like done-for-you copy, creative and campaign management — we also provide a tailored strategy and support to help you grow.

Managed over $1 million/month on Facebook and Snapchat for e-commerce & lead gen brands.Main responsibilities:• Analyzed daily, weekly and monthly performance, identified trends, translated performance data into tactical and strategic action plans.• Trained Junior Media Buyers on platform best practices and agency processes, supporting them across their accounts. Discussed new strategies and breakthrough opportunities, offered advice on when and how to scale, developed action plans for each client.• Led weekly breakthrough calls with the team to identify optimization areas - detailed audits of specific accounts or more broad audits of what’s working across all accounts.• Developed new & optimized existing SOPs for the Media Buyer department.• Monitored industry trends to identify new advertising strategies, new measurement tactics in light of browser & OS changes and proposed new ideas and creative solutions.

• Managed client accounts spending $30k-$100k/mo on Facebook/Instagram.• Compiled weekly performance reports including key learnings & next steps for each client.• Optimized the active campaigns by adjusting all levers at my disposal to ensure the KPI goals are met. Communicated needs to scale based on results in each ad account.• Planned, created, and launched new testing or scaling campaigns following agency SOPs.• Daily routine checks for Pixel/CAPI errors and website/funnel issues.• Daily monitoring of a predefined set of KPIs for each client, notifying the team of significant swings in performance (+ analysis of what happened).• Stayed on top of the current trends and shared important findings with the team.

Sofia, Bulgaria

▪️ Managed & trained four team members responsible for the company’s Facebook Ads, Google Ads & Email Marketing campaigns.▪️ Oversaw all ongoing campaigns, offering advice and assistance to team members.▪️ Worked closely with the creative team to improve messaging and creative performance.▪️ Responsible for the development of new advertising strategies, analyzed areas of improvement, optimized workflows, stayed on top of the current trends.

Sofia, Bulgaria

▪️ Built, managed, analyzed and improved the performance of multiple customer acquisition campaigns on Facebook.▪️ Tested different approaches and tactics to establish best practices for campaign creation, reporting and optimization.▪️ Reorganized the campaigns structure to maximize scale while maintaining target CPA and ROAS.▪️ Designed a new system for performance tracking and forecasting results of all ongoing campaigns based on various KPIs and historical data.▪️ Improved tracking and performance through Facebook Pixel, Google Tag Manager and Google Analytics implementations and optimizations.▪️ Managed and created social media content across multiple channels and developed new systems for social media content creation.

▪️ Designed and executed all paid acquisition campaigns for events organized by the company across Facebook, LinkedIn, Google search & display, email, TV, radio, print and internal display platforms.▪️ Worked closely with Events, Design and Dev teams to ensure successful campaign execution.▪️ Measured performance, tracked results and optimized towards more effective budget spending.▪️ Optimized all tracking and analytics systems to ensure accurate reporting.▪️ Generated media performance reports to identify areas of opportunities and developed internal guidelines for campaign optimizations.▪️ Researched best practices on social media from leading worldwide online publishers and analyzed local competitors’ tactics. Developed strategy and action plan to increase the referral traffic from Facebook for the biggest website in the company’s portfolio.▪️ Conducted a full SEO audit for the real estate listings website in the company’s portfolio and executed a plan to increase the organic search traffic after working closely with internal and external Dev teams.

Sofia, Bulgaria

▪ Conducted competitive analysis for the biggest website in the company’s portfolio – content, traffic sources, user behavior, SEO metrics and social media metrics.▪ Managed media planning and email marketing for campaigns for events organized by the company.▪ Developed a copy & paste strategy for creating viral social media content.

Sofia, Bulgaria

Managed the Facebook Fan Page for a small online retailer who is selling products mainly through social media.

Sofia

▪ Developed marketing and promotional strategies for Room App - a social mobile application.Assisted with growing brand awareness and user acquisition through multiple channels.▪ Conducted research on competitors’ apps to identify their customers’ needs and “pain points”. Used the gathered information to optimize Room’s marketing messages.▪ Managed paid Facebook Ads campaigns for app installs.

Sofia

Worked in the Fixtures department, main duties and responsibilities included updating soccer fixtures for competitions around the world via local websites, communicating with clients and country managers regarding information about soccer events and tournaments.

Bachelor’S Degree, Public Administration

High School, English Language And Literature, General