- Oversaw product & marketing activities - Formulated and executed product & marketing strategies for company’s brands/products (LED wall, TV system, digital signage, interactive touch panel, digital visualiser, education/MDM software, etc) - Conducted product testing/market research and selected products to be launched- Developed brand & marketing materials - Liaised with oversea partners and manufacturers in the mainland China for product development and strategy - Managed company's website/social media incl. posting, product listing, content creation, etc

- Oversaw business for HP printer and notebook products

- Oversaw business for Sony Pictures Home Entertainment and Intercontinental Video- Formulated and executed sales & marketing plan to drive physical and digital sales of videos (Digital: EST, VOD; Physical: DVD, BLU-RAY)- Managed social media/website incl. organic posting, campaign, product listing, artwork, etc- Managed product data and promotions on e-commerce platforms such as iTunes and Google Play- Took charge of company's participation in annual High-End AV Show- Liaised with oversea/local licensors and various business partners for brand strategy and licensing contract

- Developed and performed product marketing plan for audio brands including JBL, harman/kardon, Philips, KEF, Westone, Nuforce, Sol Republic, SMS Audio, Comply and House of Marley to achieve business targets - Liaised with oversea/local brand principals - Responsible for sales forecasting and inventory control- Handled sales order with hotels and oversea/local trading companies