Dennis Rainey Email & Phone Number

Business development representative for local video services suppliers. These companies are DirecTv, Time Warner, Cable Cox Cable, Verizon Fios and AT&T U-VERSE. The offerings are in-store to customers of Best Buy.

Business development and marketing field representative for digital imaging products.Introduced Sony's entry into DSLR category. Train retail associates and consumers on features and benefits of digital camera and camcorder categories.Recruit photo specialty retailers to sell Sony branded digital imaging productsAttended trade shows and events to identify new prospects

Collaborated with sales and marketing groups to proactively heightened product awareness and Sony image. Drove negotiations and sales for new account base maximizing market share.Developed a thorough knowledge of client business profiles and work programs to effectively train retail account personnel and consumers about digital camera/camcorder features and benefits.Actively pursued and recruited photo specialty retailers to promote and sell Sony brand imaging products. Maintained strong lasting relationships in the industry and community to generate and expand business opportunities.

Conducted training seminars and conferences at a corporate level for Fortune 500 accounts: Sears, Best Buy, COMPUSA and Circuit City representing consumer Audio/Video group, Mobile Car Stereo Electronics, MOBILCOM and IT products. Created sales training content and tools to support Sony's full line of consumer electronics products and services. Relayed key product technologies, strategies and Sony's solutions from marketing to retail. Studied customer segments and crafted relevant training presentations.Executed Sony's marketing strategies and sales objectives to National accounts, Key Regional accounts and retail outlets. Increased brand awareness of Sony's innovative products while simultaneously training and engaging sales personnel to sell across vertical markets.

Key Account Sales Representative•Sold consumer electronics to retail dealers. •Developed business and relationships with dealers and key end users through close communications. •Managed dealers’ sales Activities/Performance relating to Sony Product. •Created end-user demand and growing the revenue base in the assigned geographic territory and the strategic vertical market sectors identified by the company. •Designed advertising and promotions to stimulate retail interest and sell-through.•Promoted new and key products to this customer base through demonstrations and presentations.•Trained retail sales force on product technical features, benefits and selling techniques.•Developed and managed sales and marketing programs to develop increased awareness and demand for our products. •Established goals and tracked performance to objectives.•Maintained database of calls to prospects for future use and communication. •Attended trade shows and events to identify new prospects.Retail Specialist (April 1996) Cypress, California •Managed, supervised and coordinated a variety of activities in support of company's marketing and sales goals.•Responsibilities covered consumer Audio/Video Group (CAVG), Mobile Car Stereo Electronics (MOBILCOM and IT (Information Technology) product and sales operations.•Conducted training seminars and conferences at the corporate level for Sears, Best Buy, COMPUSA, Circuit City and local retail venues.•Called on national accounts and retail chains to introduce, demonstrate, train and support retail floor sales people engaged in selling across multiple vertical markets.

Managed a continuous pipeline of dealers/key account end-users and sales activities exceeding $7MM in Sony consumer electronic products.Prospected and pitched presentations/product demonstrations to develop Key accounts and retail partnerships. Regenerated poor-performing and stagnant accounts. Identified customer needs, strategically created end-user demand and effectively promoted new/existing products, features and benefits.Performed monthly sales forecasts and competitive analysis to evaluate product demand. Interfaced with senior management to communicate need for account product assortment, pricing structure and sales allowance. Attended trade shows/events to expand market intelligence and industry knowledge. Oversaw all aspects of territory retail sales, business development and marketing programs. Designed advertising and promotions to stimulate retail interest and sell through.

Education record

General Studies