I help entrepreneurs live the American Dream through business ownership & franchise development.CA DRE#02107885

Regal Springs is the largest fully integrated Tilapia producer in the world. In this position I was responsible for the US and Canada business unit; including, sales, distribution, marketing, human resources, customer service departments.

Branded and Private Label producer of dairy products including: milk, ice cream, sour cream, cottage cheese, powdered milk, butter. Launched first branded product nationally, with the Humboldt Creamery ice cream brand. Managed sales and marketing departments as well as the commercial P&L.

Manage sales team of 25 people, and responsible for revenue and margin in territory covering 5 states and 5 separate plants. Merged sales teams from previously 3 separate into 1 covering the southeast. Focused team on profitable growth. Utilized LEAN training to eliminate WASTE of time and motion to better cover the large territory, resulting in cost savings for the company. Collaborate with finance, distribution & plant teams at 5 plant locations.

Took over GENERAL MANAGER responsibilities overseeing all plant, distribution and sales. Focused on KPI's in each area to maximize EBIT. Achieved budgeted volume and EBIT results during this time. Responsible for: combining sales forces of 3 locations into one, with one common go to market stratregy; all aspects of sales, pricing, product selection, SKU rationalization and marketing. Managed rebranding efforts, including marketing of brand, promotion creation and media interviews. P&L responsability including sales forecasting and expense controls. Managing all Top to Top relationships with key customers. Created promotion schedules and tracking to determine payback and profitability.

Manage all aspects of sales and DSD distribution, including sales representatives, branch sales managers, and DSD route personnel. Managed pricing and created promotions to maximize sales. Responsible for rightsizing the route structure to maximize profits.

Responsible for all aspects of company's revenues. Led first class sales team of 19. Responsible for strategic planning of SKU's, pricing and customer rationalization. Corporate contact for major customers, including retail, foodservice and manufacturing customers. Executive team member worked on potential acquisitions and the merging of the acquisitions that were made. Successfully rebranded brands, working with outside agency on naming, branding and packaging. Manufactured items included: fluid milk, creams and juices; cottage cheese and sour cream; ice cream; powdered and condensed milk.

Regional Business Manager for the out of home ice cream division. Covered Northern CA, WA, OR and AK. "Heritage Club" award winner for top RBM. Expanded distribution with new distributors and customers. Utilized syndicated data to present schematic suggestions and new item presentations. Successfully managed c-store chains including Circle K, AMPM, 7-Eleven.

Managed American Stores account for state of California, coordinating the promotions between the local buying offices and the corporate purchasing department. • Created successful Cinco de Mayo promotion becoming one of the few companies authorized by American Stores HQ to allow store level sales efforts• Utilized Nielsen data to create sales sheets for sales force and distributors leading to category growth

Worked with Nestle directly out of college. Various promotions brought me to the latest position selling ice cream in the out of home market in Southern CA, AZ, NV and HI.

Managed sales team of part and full time in the non-grocery channel. Focused team for growth by utilizing displays and incremental sales into existing accounts.