Dennis Stein Email & Phone Number

Philadelphia, Pa, Us

• Identify, source and deploy the creation of targeting solutions from different data partners like Experian and Choreograph for Advanced TV campaigns.• Develop with a data scientist proprietary audience segments including look-alikes (LAL) and predicative modelling. • Lead partnership discussions and integrations with strategic measurement companies for brand health, sales lift, foot traffic and pharmaceutical studies. • Drive the implementation of a reach and frequency model to holistically measure linear addressable and CTV campaigns.• Gather and synthesize key stakeholder feedback to devise new products and enhance existing products.• Oversee the building of an ACR strategy to provide incremental reach and competitive conquesting.• Direct the process of distributing audiences via API and Cloud based technologies to multiple DSPs and MVPDs.

New York, Ny, Us

• Served as Customer Success Manager by directing $20+ million annual sales for major cable sports including Olympics, NFL, NBA, MLB and NHL - comprising preparing the presentation, setting rates and tracking sellout.• Exceeded revenue goal every year – even in years when the whole division failed to achieve their budget.• Developed pricing and sellout data database to analyze, monitor and adjust inventory which resulted in a 25% increase in monetization year over year.• Quantified and pinpointed KPIs for clients and synthesized those findings into actionable recommendations.• Innovated seamless onboarding processes and partnered with Operations to ensure a successful campaign.• Delivered superior customer service by analyzing campaign reports to help optimize campaigns.• Upsold clients on last minute sales opportunities to generate incremental revenue.• Conceptualized action plans with Sales Leaders to increase sales in underperforming markets.• Diagnosed potential churn accounts and work actively to ensure clients renew campaigns.• Examined attribution models of linear schedules and website traffic to shift client focus to business outcomes.

New York, Ny, Us

• Designed and measured multiplatform advertising campaigns including TV, OTT, CTV and Mobile.• Achieved 112% of budget by increasing revenue from client renewals and diagnosing potential churn accounts. • Brainstormed during quarterly business reviews with internal partner departments to solve, produce and build strategic plans for clients.• Facilitated the rollout of Set Top Box and ad exposure data that showcased accurate audience reach and frequency which enabled clients to optimize future media campaigns.• Oversaw company’s rate card meetings with Sales, Marketing and Finance to adjust rates based on demand and research. • Drafted pre-campaign checklists and resolved issues with Operations to ensure a smooth campaign delivery.• Monitored key stakeholder feedback to identify market insights that will help improve future product rollouts.• Identified key benchmarks and performance levers for clients utilizing Google Analytics.

New York, Ny, Us

• Managed and oversaw integrated television and digital marketing campaigns for major regional and national brands like Land Rover, Ikea and Macy’s.• Led sports sales efforts that increased from $3.6 million annual sales to $5.1 million through developing success plans that understood customer needs and provided critical metrics for success.• Developed dynamic rate card that changed rates based on sellout which enabled senior leadership to quickly adjust rates daily rather than quarterly.• Built and maintained Nielsen overnight system to track ratings performance of cable network programs that realized over $3 million of sales in high value programming.

New York, Ny, Us

• Handled all facets of the sales cycle for new and existing clients - including prospecting, presenting, negotiating and closing the sale with key decision makers.• Exceeded budget by 66% in 2006 and 34% in 2008 by prospecting new clients and growing market share.• Prepared and presented sales and research proposals to clients on the effectiveness of cable which more than doubled sales in the second year as an Account Executive.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts (Ba), Business/Managerial Economics