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I am a Social Media Strategist who specializes in content creation, increasing cross-platform engagement and garnering brand loyalty via social media channels. My areas of expertise include social media campaign development including content creation, art direction, POV generation and community management.With 4+ years of experience, I have been able to expand the breadth of professional skills through my involvement in content creation, brand strategy development, emerging media integration and the overall execution and activation of brand campaigns. I have also gained experience not only in campaign management, but client management as well. I have provided insights into client target demographics while offering suggestions to boost the success of their activation. I have created compelling story boards for sell-ins and explored innovative ways of reaching the target audiences at national and global levels while continuously creating content to generate organic buzz and excitement around brands and activations. In fulfilling these responsibilities, I have collaborated with numerous teams to reach, if not exceed, company and client goals to ultimately help increase sales and/or media impressions.My experience includes working with premium brands in beverage, fashion and entertainment. My goal is always to craft memorable digital identities across Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, Snapchat and Vine.
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Social Media DirectorTvgla May 2022 - PresentCulver City, California, Us -
Associate Director Of SocialMerkley + Partners Feb 2017 - May 2022New York, Ny, Us• Brand strategic management focusing on digital/social• Digital/social strategic brand planning • Community manager team management• Client day-to-day management • New business research and pitch development • Scoping support for new business• Social listening and strategic research -
Senior Content ManagerBrand Connections Oct 2015 - Jan 2017New York, New York, Us• Helped brands tell their stories by creating compelling content to engage target audiences • Served as the social lead for various brands including Juicy Juice, SunnyD, AcneFree, Rembrandt, AltadisUSA and LA Looks. • Developed social media strategies and built paid social media plans including audience targeting, segmentation, messaging, flighting and budgeting• Allocated yearly media budget monthly across all relevant ad platforms to generate highest social ROI• Shared best practices and strategies with clients including how search, social, native, display channels work together• Analyzed and reported performance data conveying key insights and learnings to the client• Collaborated with vendors, partner agencies and cross-agency with editorial, PR, shopper marketing, and influencer to develop and support social-media strategies across all platformsKPIs• Grew the Juicy Juice community by over 100k from 550K to 655K in one year• Maintained average engagement rate of 5.5 • Successfully ran 12 sweepstake, instant-win and contest-based promotions with branded prizing providing fan utility and increasing brand affinity• Launched Snapchat natively giving parents a behind the scenes look at the Juicy Juice Studio -
Community ManagerWe Are Social Mar 2015 - Aug 2015London, England, Gb• Monitored daily social chatter across brand accounts on Facebook, Twitter, Instagram and Pinterest• Compiled monthly social content calendar working with copywriters and designers• Managed the social media communications document and shared with client for approval• Drove traffic and conversation by interacting with the social community and boosting brand affinity• Engaged with the community by liking, sharing, commenting and sharing user generated content • Elevated any issues, questions, concerns, comments or red-flags to clients immediately - providing a POV on how to handle any crisis or "fire drill" • Tested, analyzed and recommended optimal day of week/time of day posts, optimal blend of video and text posts, and general best practices • Helped shape social strategy and brand positioning to increase audience and drive user engagement, using data to identify new opportunities for the site including editorial gaps, tools, content partnerships and more• Identifed KPIs for each platform; create, develop, execute and analyze campaigns; and report to the team on a regular basis about content performance results• Tracked competitive landscape to identify trends and opportunities within the space. -
Content StrategistTranslation Llc Aug 2013 - Aug 2014Brooklyn, New York, UsTranslation is Steve Stoute and Jay-Z's full service transcultural advertising agency that focuses on delivering prescient ‘game changing’ strategies and inspiring clever creative to increase client value among target constituencies.Translation believes that its ability to manage ‘cultural’ nuances allows consumers to know the difference between marketing communications intended to relate to them versus those that intend to ‘sell to them.'•Identified, analyzed and understand audience behavior in an effort to unearth actionable insights that bridge offline interactions with web, mobile, gaming and social media to maximize engagement•Authored and evangelized persuasive, strategic thought leadership in the form of POV's and within the social media landscape•Tested emerging media: Vine, Instagram, Pinterest and provided best practice POV with clients•Officiated branded social actions to encourage fan participation and evangelism•Partnered with broader strategy team to align social behavioral insights with brand communications•Provided social strategies, strategic POV's for social inquiries and redefine brand social Identity•Approved online brand content from the lens of brand alignment and shareabilityClients: Budweiser, Bud Light, State Farm, Beats Music, Champs Sports, McDonalds, Tanning of American VH1 -
Social Media StrategistCharlotte Moss Llc Mar 2012 - Aug 2013• Launched the social media presence of a prominent interior designer and author• Researched the competitive landscape in the interior design industry• Devised a strategy and rolled out a year-long calendar timing when to launch on specific platforms• Pitched blog article ideas, designed and wrote copy across all social platforms and blogs• Captured content by photographing all interior design projects both for clients and charities • Reimagined and repurposed CEO's past equity as fresh and unique content on various social channels • Assembled and designed realtime assets to use as in-the-moment content• Analyzed engagement rate KPI using native Facebook metrics• Reported on Wordpress click-thru rates from Facebook and Twitter• Increased Twitter followers from 0 - over 6,000 in a 1 year period
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Social MediaGoodwoodnyc Jul 2011 - Mar 2012
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Sales And MarketingChicago Symphony Orchestra Mar 2010 - Jul 2011Chicago, Illinois, Us
Dennis Barrett Skills
Dennis Barrett Education Details
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Connecticut CollegeLinguistics -
Lake Forest Academy
Frequently Asked Questions about Dennis Barrett
What company does Dennis Barrett work for?
Dennis Barrett works for Tvgla
What is Dennis Barrett's role at the current company?
Dennis Barrett's current role is Director of Social Media at TVGla.
What is Dennis Barrett's email address?
Dennis Barrett's email address is de****@****nyc.com
What is Dennis Barrett's direct phone number?
Dennis Barrett's direct phone number is +170870*****
What schools did Dennis Barrett attend?
Dennis Barrett attended Connecticut College, Lake Forest Academy.
What skills is Dennis Barrett known for?
Dennis Barrett has skills like Content Strategy, Strategic Brand Consulting, Emerging Media Strategy, Social Media, Social Media Marketing, Photoshop, Indesign, Illustrator, Keynote, Advertising, Editing, Public Relations.
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