Dennis Shepard Email & Phone Number

Baltimore, Md, Us

Linthicum, Maryland, United States

As a pivotal member of the executive team, I informed the company's strategic marketing direction, growth targets, budget allocation, and operational blueprints. Leveraging data-driven insights and comprehensive market research, I led initiatives that fueled continuous growth and elevated operational excellence.- Conceptualized and executed a comprehensive global strategic marketing plan that seamlessly integrated branding, lead generation, customer acquisition strategies, business development initiatives, events, budget allocation, timing, and performance metrics, driving the company's growth and market dominance.- Drove multi-channel lead generation and conversion campaigns encompassing PPC, SEO, email, affiliate marketing, and content (including podcasts and blogs), surpassing goals by 22% and resulting in a 27% growth in YOY sales.- Drove the end-to-end coordination of annual events and trade shows, overseeing event management, marketing, and sales efforts. The most recent event achieved a 23% boost in sales and attendance, solidifying the Remodelers Summit's reputation as the industry’s premier educational event. - Directed corporate partnerships and sponsorships, assessed proposals, and collaborated with cross-functional teams and external partners to successfully execute activations.

Silver Spring, Maryland, United States

- Conceptualized and executed innovative marketing, branding, and communication campaigns, enhancing channel strategies and generating a 32% increase in leads, thereby substantially supporting the growth objectives of a mental healthcare company.- Oversaw the development and implementation of the brand style guide, unifying brand aesthetics, visual identity, written copy, and strategic positioning to foster brand consistency, enhance the website, sales materials, and flyers elevating the company's brand presence and impact.- Boosted ROI through the optimization of marketing strategies and performance insights, leveraging a new CRM platform to enhance business transparency and drive growth.- Leverage in-depth consumer research and insights to develop and implement effective marketing, branding, and strategies. Most recent activities resulted in a 45% market share increase in focus outlets.

York, Pa

Led the marketing, growth and business operations for this residential cleaning company.- Recruited and nurtured a diverse team of 20, fostering a culture of collaboration and accountability that enhanced service excellence and cut CGS by 20%.- Developed and implemented integrated lead generation and direct response campaigns that delivered 25% customer growth in 2019, while converting 92% of leads.- Served as the trusted advisor for key client accounts, consistently surpassing annual revenue goals through effective management and relationship cultivation.- Developed and monitored customer acquisition KPIs within the CRM database, agilely adapting campaign strategies based on marketing engagement metrics to optimize results.

Baltimore, Maryland Area

Led the development of global marketing strategies, guiding the successful launch and expansion of new and existing academic programs. Leveraged market insights to craft initiatives that increased brand awareness and generated a significant surge in leads and enrollments, while further strengthening student retention.- Led a cross-functional team in developing, communicating, and executing processes for awarding tuition grants, scholarships, and other offers across all university programs, effectively increasing enrollments. Successfully secured approval from university leadership for these initiatives.- Directed marketing research efforts for segmenting the US market, creating detailed buyer personas that included psychographic and behavioral segments. This strategic approach enhanced the communication and positioning of academic programs for the College of Health Sciences.- Drove integrated multi-channel marketing campaigns, resulting in a 22% increase in leads and a 14% rise in enrollments, while improving student retention, within the constraints of a tight budget.- Managed a $500,000 marketing budget for the College of Health Sciences, strategically allocating funds to key initiatives that led to enhanced brand awareness and improved lead generation.- Effectively led and developed a diverse team of marketing professionals, providing strategic direction, support, and fostering an inclusive, results-oriented, high-performance environment.

Baltimore, Maryland Area

- Translated insights from quantitative and qualitative marketing research into highly effective marketing strategies and tactics, resulting in a 16% surge in program enrollment and bolstering the university's competitive standing in the education sector.- Directed the creation and rollout of multi-channel marketing strategies for new and enhanced products, utilizing both digital and traditional touchpoints. The most recent product launch exceeded lead generation goals by 131%.- Developed and maintained strategic relationships with professional associations, community partners, and leading non-profit organizations, reinforcing the university’s position as a thought leader.- Crafted and executed a robust content strategy that drove consistent audience engagement, lead generation, and brand growth across various formats, including video, blogs, social media, email, and webinars. The latest video campaign achieved a 19% view-through rate and a 6% click-through rate.- Oversaw the development and implementation of both in-person and online educational events and conferences, covering management, attendance, and sponsorships. Innovative approaches led to a 20% increase in qualified sales leads and a 6% boost in social media engagement for the most recent event.- Managed alumni engagement and outreach programs, promoting lifelong learning and ambassadorship among graduates.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business Administration, Management