Dennis D. Vegas M.A. Email & Phone Number

Houston, Texas, Us

Acclaim is an energy advisory firm with clients and presence in the US and Mexico markets. We advise public and private companies on how to develop and deploy transformational strategies, technologies and solutions that help navigate the evolving energy markets and deliver real value. Our experts serve as leading catalysts in achieving sustainable growth through best practices in energy procurement, risk management, ESG, generation, renewables, and more.

Washington, D.C., Us

Recruited to re-engineer the marketing and communications organization supporting the national brand and multiple business units. Accountable for strategic planning, B2B and B2C product marketing, channel management, public relations, crisis planning and oversight of a multimillion-dollar budget supporting 3,000 businesses.• Engaged industry leaders to develop a national brand campaign, raising familiarity 16 points and favorability 13 points in 90 days using social and digital media (video, content marketing, paid search), traditional media strategies.• Rebuilt the organization within 12 months by recruiting and developing talent, revising strategic plans, integrating third-party service providers for advertising, research, and data-driven practices for budgeting, forecasting, and reporting. • Consistently delivered above benchmark results in social and digital media: 86% increase in new users; video completion rates of 73% and more than 500K social engagements in 90 days. • Deployed a Pardot marketing automation platform that improved operational efficiency in marketing, engagement, results tracking, and retention. Saved $500K in costs in less than 12 months.

Arlington, Va, Us

Led a team of 35, including an internal agency, accountable for strategic planning and corporate marketing and communications, social and digital media, public and media relations. Collaborated with 34 business units to produce and deploy integrated marketing and communications programs to increase awareness, acquisition, retention, and revenue. • Consulted with the leadership team to successfully plan and implement a multi-faceted strategic communication and outreach program to support the acquisition of key elected positions and managed reputation issues daily with Tier 1 national media.• Established an internal communications agency that reduced agency fees by $600K, increased radio bookings 25% and positive media coverage 20% in nine months.• Improved customer acquisition by 200,000 activists in 10 months by migrating data into Salesforce and deploying a new marketing automation platform called HubSpot that increased acquisition, retention, segmentation, engagement, and contributions.• Increased national conference attendance from 1,000 to 3,000 and grew registration for a tech event by 40% in five months, by enhancing their agendas, using key influencers to promote the events, and boosting ads on social media.

Houston, Texas, Us

Oversaw the planning, development, and execution of the organization’s branding, marketing, and communications initiatives. Led product development and built out operational and customer functions to generate and protect revenue. Developed strategic partnerships and joint planning teams to strengthen the value proposition and differentiation in the marketplace. • Achieved a 23% increase in sales within 24 months. • Developed and launched five new B2B products and an online lead-generation platform that reduced the sales cycle by 25%. • Grew customer acquisition by 400% while maintaining a 96% customer retention rate since 2010. • Launched a new M2M solution, garnering two national awards in 2013 and increased annual revenue by 55% in 11 months.

Houston, Tx, Us

Led the development and implementation of customer-centric marketing and communications strategies for a publicly traded company with six brand concepts and 80 restaurants. Managed an internal team and multiple agencies in developing effective media, sales, and service campaigns that helped brands achieve profitable growth, increase market share and customer loyalty. • Directed communications for franchisees, acquisitions, annual reports, media, community relations and crisis situations.• Helped grow stock price 300% in five years. Boosted annual sales 22% to $80M in three years.• Reduced marketing expenses 12% for three consecutive years, and increased comp store sales on average 1-2 % annually.

Houston, Texas, Us

Directed a team accountable for global brand strategy and an internal agency of 60+ professionals who produced web, advertising, events, collateral, direct mail, videos, etc. in multiple languages. Worked with Business Unit leaders to provide strategic insights and guidance on brand management and communications strategies to grow and protect revenue streams. • Consolidated internal agencies and reduced costs by $2M in 12 months.• Achieved a 35% signup rate on a first-of-its-kind Fortune 500 online portal exclusively for Chief Executive Officers. • Centralized agency accounts in one national firm and saved $3M in overhead, creatives, and media placement.

Houston, Texas, Us

Served as a senior advisor to CEO’s and led a communications team and agencies responsible for developing and implementing marketing, advertising, media and stakeholder relations programs across 14 countries and 24 businesses. • Successfully managed two international disasters within 24 months, with minimal impact to stock price and reputation.• Grew revenue 26% and customer satisfaction 12% for an internal agency serving the international markets.

Dallas, Tx, Us

Handpicked by AT&T leadership to quickly establish a new telecom joint venture worth over a billion dollars. Built the brand, and established the marketing and operational infrastructure to launch numerous products and services prior to the deregulation of the Telecom industry in Mexico.• Recruited and directed a staff of 25 product/market and communications managers and a budget of $40M. • Acquired a 14% Market Share, one million customers and generated more than $200M in revenue within 30 months.

Dallas, Tx, Us

Recruited to establish the first national key stakeholder program and advisory council to mitigate the impact of a brand crisis. • Launched a thought leadership program using owned media, generating earned media and a speaker’s panel which led to an increase of 9 points in favorability, 13 points in familiarity and greater advocacy for AT&T’s business objectives. • Served on AT&T first MWBD Council awarding $8 Billion in contracts to minority and women suppliers.

Dallas, Tx, Us

Led a multicultural team, including five agencies, advertising, direct mail, telemarketing, customer care, and public relations. • Grew the international calling center revenue by 20% in 14 months through joint promotions with cruise ship and travel industry partners.• Increased Top of Mind Awareness to 85% and Sustained Market Share at 75% by bringing in and sponsoring major economic events that enhanced brand loyalty and retention among government, business, and consumers.

Dallas, Tx, Us

Developed a start-up telecom business, spearheading the development of the business plan and initial operating team. Accountable for B2B and B2C products, goals, strategies and tactics to drive acquisition, retention, and profitability. • Achieved a 77% market share, a 75% revenue share and $40M in annual revenue within 36 months. • Received AT&T Corp. Hall of Excellence award for best campaign in any market.

Dallas, Tx, Us

Built out sales and marketing channels, including the establishment of the first offshore bilingual telemarketing center, 100-member feet on street sales team, direct marketing, events, sports marketing, and community relations teams.• In 17 months, helped raise awareness from 37% to 70% and in 36 months increased market share to 54% and generated 74% of the business units’ results.

Stamford, Connecticut, Us

Accountable for managing employee and public relations efforts for this multi-country organization.• Served on the AT&T/ITT transition team that shaped the initial launch of AT&T including research, branding, employee communications, media relations, community and stakeholder relations.• Wrote speeches for the CEO, drafted positions on regulatory issues, organized press conferences, conducted media trainings, and managed crisis communications.

M.A. Human Relations

B. S. Community Relations