Dennis D. Vegas M.A. Email and Phone Number
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A Senior Marketing and Communications Executive with 25 years of success in US and International markets. Effective at providing the vision, strategies and leadership for directing brand building, sales, advertising, public and community relations, internal & external communications, research, and marketing automation platforms (HubSpot, Pardot). Adept at ensuring profitability (ROI), effective positioning, lead generation, conversions and organizational efficiency. Excellent in developing integrated communications programs that work in tandem with business objectives. A proven leader who inspires confidence and builds high-performance teams. Trusted resource and persuasive communicator with the ability to resonate across all constituencies, including boards of directors, C-suite executives, employees, partners, and customers. Highly experienced media spokesperson, manager of stakeholder relations and crisis communications. Bilingual English and Spanish.CMO | VP | Director | Marketing | Communications | Branding dvegas11@sbcglobal.net Areas of Expertise:Market Strategy & Execution • Brand Management • Product Marketing & Development • Marketing Analysis • Digital Road Maps • Competitive Analysis • Crisis Communications • Community Engagement • Executive Committee & Board Relations • Sponsorship's • Public Affairs • Content Strategy • Media Relations • Project Management • Agency Management • B2B & B2C Marketing • Sales • Lead Generation • P&L Accountability • Budget Management • Digital, Social & Video Media • Team Building • Multi-channel Marketing • Qualitative & Quantitative Research • eCommerce • CRM • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Google Analytics & Adwords • Salesforce
Acclaim Energy
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Chief Marketing OfficerAcclaim Energy Jan 2018 - PresentHouston, Texas, UsAcclaim is an energy advisory firm with clients and presence in the US and Mexico markets. We advise public and private companies on how to develop and deploy transformational strategies, technologies and solutions that help navigate the evolving energy markets and deliver real value. Our experts serve as leading catalysts in achieving sustainable growth through best practices in energy procurement, risk management, ESG, generation, renewables, and more.
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Chief Marketing Officer (Cmo)Propane Education & Research Council Sep 2015 - Nov 2017Washington, D.C., UsRecruited to re-engineer the marketing and communications organization supporting the national brand and multiple business units. Accountable for strategic planning, B2B and B2C product marketing, channel management, public relations, crisis planning and oversight of a multimillion-dollar budget supporting 3,000 businesses.• Engaged industry leaders to develop a national brand campaign, raising familiarity 16 points and favorability 13 points in 90 days using social and digital media (video, content marketing, paid search), traditional media strategies.• Rebuilt the organization within 12 months by recruiting and developing talent, revising strategic plans, integrating third-party service providers for advertising, research, and data-driven practices for budgeting, forecasting, and reporting. • Consistently delivered above benchmark results in social and digital media: 86% increase in new users; video completion rates of 73% and more than 500K social engagements in 90 days. • Deployed a Pardot marketing automation platform that improved operational efficiency in marketing, engagement, results tracking, and retention. Saved $500K in costs in less than 12 months. -
Chief Marketing And Communications OfficerAmericans For Prosperity/ Americans For Prosperity Foundation Jul 2014 - Jul 2015Arlington, Va, UsLed a team of 35, including an internal agency, accountable for strategic planning and corporate marketing and communications, social and digital media, public and media relations. Collaborated with 34 business units to produce and deploy integrated marketing and communications programs to increase awareness, acquisition, retention, and revenue. • Consulted with the leadership team to successfully plan and implement a multi-faceted strategic communication and outreach program to support the acquisition of key elected positions and managed reputation issues daily with Tier 1 national media.• Established an internal communications agency that reduced agency fees by $600K, increased radio bookings 25% and positive media coverage 20% in nine months.• Improved customer acquisition by 200,000 activists in 10 months by migrating data into Salesforce and deploying a new marketing automation platform called HubSpot that increased acquisition, retention, segmentation, engagement, and contributions.• Increased national conference attendance from 1,000 to 3,000 and grew registration for a tech event by 40% in five months, by enhancing their agendas, using key influencers to promote the events, and boosting ads on social media. -
Executive Vice President / Chief Marketing Officer (Cmo)Acclaim Energy Advisors Jul 2007 - Sep 2013Houston, Texas, UsOversaw the planning, development, and execution of the organization’s branding, marketing, and communications initiatives. Led product development and built out operational and customer functions to generate and protect revenue. Developed strategic partnerships and joint planning teams to strengthen the value proposition and differentiation in the marketplace. • Achieved a 23% increase in sales within 24 months. • Developed and launched five new B2B products and an online lead-generation platform that reduced the sales cycle by 25%. • Grew customer acquisition by 400% while maintaining a 96% customer retention rate since 2010. • Launched a new M2M solution, garnering two national awards in 2013 and increased annual revenue by 55% in 11 months.
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Svp / Chief Marketing Officer (Cmo)Mexican Restaurants, Inc. 2003 - 2007Houston, Tx, UsLed the development and implementation of customer-centric marketing and communications strategies for a publicly traded company with six brand concepts and 80 restaurants. Managed an internal team and multiple agencies in developing effective media, sales, and service campaigns that helped brands achieve profitable growth, increase market share and customer loyalty. • Directed communications for franchisees, acquisitions, annual reports, media, community relations and crisis situations.• Helped grow stock price 300% in five years. Boosted annual sales 22% to $80M in three years.• Reduced marketing expenses 12% for three consecutive years, and increased comp store sales on average 1-2 % annually. -
Vice President, Brand Management And Strategic MarketingEnron 2000 - 2001Houston, Texas, UsDirected a team accountable for global brand strategy and an internal agency of 60+ professionals who produced web, advertising, events, collateral, direct mail, videos, etc. in multiple languages. Worked with Business Unit leaders to provide strategic insights and guidance on brand management and communications strategies to grow and protect revenue streams. • Consolidated internal agencies and reduced costs by $2M in 12 months.• Achieved a 35% signup rate on a first-of-its-kind Fortune 500 online portal exclusively for Chief Executive Officers. • Centralized agency accounts in one national firm and saved $3M in overhead, creatives, and media placement. -
Senior Director, Public Relations (Pr)Enron 1998 - 2000Houston, Texas, UsServed as a senior advisor to CEO’s and led a communications team and agencies responsible for developing and implementing marketing, advertising, media and stakeholder relations programs across 14 countries and 24 businesses. • Successfully managed two international disasters within 24 months, with minimal impact to stock price and reputation.• Grew revenue 26% and customer satisfaction 12% for an internal agency serving the international markets.
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Director, MarketingAt&T 1996 - 1998Dallas, Tx, UsHandpicked by AT&T leadership to quickly establish a new telecom joint venture worth over a billion dollars. Built the brand, and established the marketing and operational infrastructure to launch numerous products and services prior to the deregulation of the Telecom industry in Mexico.• Recruited and directed a staff of 25 product/market and communications managers and a budget of $40M. • Acquired a 14% Market Share, one million customers and generated more than $200M in revenue within 30 months. -
Director, Corporate AffairsAt&T 1995 - 1996Dallas, Tx, UsRecruited to establish the first national key stakeholder program and advisory council to mitigate the impact of a brand crisis. • Launched a thought leadership program using owned media, generating earned media and a speaker’s panel which led to an increase of 9 points in favorability, 13 points in familiarity and greater advocacy for AT&T’s business objectives. • Served on AT&T first MWBD Council awarding $8 Billion in contracts to minority and women suppliers.
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Director, Corporate CommunicationsAt&T 1993 - 1995Dallas, Tx, UsLed a multicultural team, including five agencies, advertising, direct mail, telemarketing, customer care, and public relations. • Grew the international calling center revenue by 20% in 14 months through joint promotions with cruise ship and travel industry partners.• Increased Top of Mind Awareness to 85% and Sustained Market Share at 75% by bringing in and sponsoring major economic events that enhanced brand loyalty and retention among government, business, and consumers.
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Director, Marketing And SalesAt&T 1990 - 1993Dallas, Tx, UsDeveloped a start-up telecom business, spearheading the development of the business plan and initial operating team. Accountable for B2B and B2C products, goals, strategies and tactics to drive acquisition, retention, and profitability. • Achieved a 77% market share, a 75% revenue share and $40M in annual revenue within 36 months. • Received AT&T Corp. Hall of Excellence award for best campaign in any market.
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Manager, Consumer Sales And MarketingAt&T 1987 - 1990Dallas, Tx, UsBuilt out sales and marketing channels, including the establishment of the first offshore bilingual telemarketing center, 100-member feet on street sales team, direct marketing, events, sports marketing, and community relations teams.• In 17 months, helped raise awareness from 37% to 70% and in 36 months increased market share to 54% and generated 74% of the business units’ results.
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Manager, Public Relations/Human ResourcesItt Inc. 1984 - 1987Stamford, Connecticut, UsAccountable for managing employee and public relations efforts for this multi-country organization.• Served on the AT&T/ITT transition team that shaped the initial launch of AT&T including research, branding, employee communications, media relations, community and stakeholder relations.• Wrote speeches for the CEO, drafted positions on regulatory issues, organized press conferences, conducted media trainings, and managed crisis communications.
Dennis D. Vegas M.A. Skills
Dennis D. Vegas M.A. Education Details
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American International CollegeM.A. Human Relations -
Springfield CollegeB. S. Community Relations
Frequently Asked Questions about Dennis D. Vegas M.A.
What company does Dennis D. Vegas M.A. work for?
Dennis D. Vegas M.A. works for Acclaim Energy
What is Dennis D. Vegas M.A.'s role at the current company?
Dennis D. Vegas M.A.'s current role is CMO | Vice President | Director | Marketing & Communications Strategist | Branding | SEO | Lead Generation.
What is Dennis D. Vegas M.A.'s email address?
Dennis D. Vegas M.A.'s email address is de****@****ane.com
What is Dennis D. Vegas M.A.'s direct phone number?
Dennis D. Vegas M.A.'s direct phone number is +171334*****
What schools did Dennis D. Vegas M.A. attend?
Dennis D. Vegas M.A. attended American International College, Springfield College.
What are some of Dennis D. Vegas M.A.'s interests?
Dennis D. Vegas M.A. has interest in Writing, Economic Empowerment, Civil Rights And Social Action, Politics, Public Speaking, Biking, Human Rights, Travel, Arts And Culture.
What skills is Dennis D. Vegas M.A. known for?
Dennis D. Vegas M.A. has skills like Product Development, Marketing Strategy, Product Marketing, Marketing Communications, Strategy, Brand Architecture, New Business Development, Strategic Planning, Start Ups, Advertising, Market Research, Crm.
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