After returning to Duux, I helped setting up the marketing department and developed the e-commerce strategy. Today, the brand is available on 15+ marketplaces with a multilingual brand store that has grown to millions of D2C turnover. In 2021, I led the development and launch of our new brand store which is fully integrated with our IT- and logistic systems and connected to our online marketing tools. In addition, I developed various retail concepts and supported international Duux importers in… Show more After returning to Duux, I helped setting up the marketing department and developed the e-commerce strategy. Today, the brand is available on 15+ marketplaces with a multilingual brand store that has grown to millions of D2C turnover. In 2021, I led the development and launch of our new brand store which is fully integrated with our IT- and logistic systems and connected to our online marketing tools. In addition, I developed various retail concepts and supported international Duux importers in building and activating localized campaigns and assets.My responsibilities include:• Developing and updating brand identity guidelines;• Acting as guardian of all brand communication and messaging to ensure consistency across all markets and touchpoints;• Defining requirements for new product development by analyzing customer feedback through data, reviews, panels and market trends;• Continuously improving the brand store to optimize the customer journey, including landing pages, decision aids, PDPs, calculators, blogs and trust signals;• Providing creative input and coordinating seasonal lifestyle photoshoots;• Distributing visual assets and product content through our DAM and PIM systems;• Developing and coordinating organic & paid social media strategy;• Managing various paid marketing channels, including email marketing, META/Google ads and influencer marketing;• Creating and launching new (service) concepts, such as a new sustainable packaging, global e-learning platform and “Stay Cool” AC repair service;• Main brand contact for marketing agencies and freelancers;• Developing a PR strategy to engage with media, creators, and affiliates to generate exposure and build trust;• Leading and organizing offline events (trade fairs, roadshows, PR events) to connect with media and partners;• Contributing to the development of the business strategy and vision as a member of the management team. Show less

Key responsibilities for Quinny:• Re-positioning of the brand to resonate with millennial parents;• Developing global brand communication strategy;• Creating and managing the brand assets and guidelines;• Driving consistent brand experiences across channels and touch points globally;• Developing communication campaigns (incl. briefing, concept creation, photoshoots, digital content, social extensions and in-store activations);• Developing relevant tools and assets to… Show more Key responsibilities for Quinny:• Re-positioning of the brand to resonate with millennial parents;• Developing global brand communication strategy;• Creating and managing the brand assets and guidelines;• Driving consistent brand experiences across channels and touch points globally;• Developing communication campaigns (incl. briefing, concept creation, photoshoots, digital content, social extensions and in-store activations);• Developing relevant tools and assets to support NPI process;• Supporting local operational marketing teams to activate communication campaigns;• Creating digital content and defining social strategy;• Managing and maintaining CMS systems (Bynder, PIM);• Closely collaborating with digital media and creative agencies;• Managing projects to budget, set KPIs and meet committed deadlines;• Leading the set up and execution of various events and fairs throughout the year. Show less

Duux designs functional and eye-catching air treatment products to provide comfortable and healthy indoor air. Started in 2008, Duux is currently sold in 5 different continents, >20 countries and >2500 stores with new distribution being appointed on regular basis. In this position I was responsible for:Brand marketing:• Positioning of the Duux brand, brand image, assets, mission and vision• Managing the brand guidelines and maintaining B2B brand portal• Ensuring… Show more Duux designs functional and eye-catching air treatment products to provide comfortable and healthy indoor air. Started in 2008, Duux is currently sold in 5 different continents, >20 countries and >2500 stores with new distribution being appointed on regular basis. In this position I was responsible for:Brand marketing:• Positioning of the Duux brand, brand image, assets, mission and vision• Managing the brand guidelines and maintaining B2B brand portal• Ensuring brand consistency internally and externally• Developing in-store tools incl. SIS, brochures and other POS materials• Website maintenance and performance optimization;• Defining social media strategy and daily management• Supporting creative agencies to develop and deploy relevant tools• Act as marketing contact for key distributors and factories• Organizing and exhibit at trade fairs and various global events• Internship supervision• Competitor and market analysis• Defining annual marketing and content calendar in collaboration with customersProduct marketing:• Feed NPD based on market requirements, customer demands and competitor analysis• Provide recommendations for product features, pricing and UI• Managing the entire product range life cycle from strategic planning to tactical activities• Prepare product launch roadmap in collaboration with key accounts• Develop pricing models and policies for assigned products• Preparing brand and product presentations to key accounts and prospects• Create packaging and user manual content and artworks Show less

Graduation project. Developing communication stategy, market innovation research, seeking for new innovation concepts all over the world, online + social strategy.

Internship. Developing web stategy, online sales promotions, expanding customer database.