Specializing in B2B and B2C marketing and strategy, Market Dynamics covers market research, product-market fit analysis, go-to-market strategies, storytelling, brand development, digital marketing and sales enablement. Tailored to elevate SaaS businesses, our goal is to act as an extension of your team and boost your product's visibility, engage your desired audience, and drive sustainable growth. We'll also bring some healthy skepticism to today's marketing methods and a strong understanding of how AI fits in your overall marketing strategy.

Hired to establish and scale the global product marketing function to support a fast-growing CTV business across North America, Europe, South America and Asia.-Established sales enablement function to support 2X sales headcount growth and 1.5X revenue growth-Created product positioning framework that connected consumer benefits to ads product positioning-Established product market fit through product strategy, market assessment and persona knowledge-Expanded headcount by 3X, covering North America and establishing new teams in Europe and APAC regions-Implemented agile product marketing programs alongside simple scorecard and leading indicators to measure downstream impact

Hired to blend real-time marketing experience with the rigor of graduate-level marketing science curriculum. Marketing MS 518 Market Intelligence - Winter 2022Marketing MS 520 Intro to Consumer Behavior - Spring 2022 Marketing MS 523 Behavioral Research Methods (Marketing Research) - Winter 2019/20Marketing MS 640 Digital Marketing Analytics - Spring 2020/Fall2020Marketing MS 620 Integrated Marketing with Mobile - Fall 2020Marketing MS 550 Digital Marketing Analytics - Spring 2021Marketing MS 530 Mobile Marketing Mindset - Summer 2021

Resonate helps clients understand and act on the things people care about, connecting marketers with audiences based on individual belief systems and values. Resonate rejects traditional advertising definition of audience based solely on demographics or behaviors. Consumers are people and make decisions based on their values, beliefs and preferences. Resonate works with major consumer brands and public affairs advertisers to apply these insights to digital media plans.