Precision Fire Systems, LLC is a full service fire suppression provider serving the Southeastern US. Our team designs, installs, inspects, and repairs fire sprinkler, fire alarm, fire pumps, fire extinguishers, and kitchen hood systems.

Responsible for growth in Starbucks Business Unit P&L. Manage cross-functional teams to include Operations, Procurement, Engineering, and Sales.

Leads the National Account Sales, Bottler Sales, Customer Service, Field Operations Teams in the United States and Canada. Sales organization drives $102MM in sales revenue and $25MM in operating profit.• Reorganized Sales Team from generalist model to an operator, distributor, and bottler specialist model.• Developed territories, system of account prioritization, and call cycle.• Formulated and implemented key performance indicators that aligned team performance with company goals.• Led the development of a new system of product deployment for Coke and Pepsi Canada that facilitated product customization and reduced lead times.• Secured contract with Starbucks for the development of custom equipment. Leveraged relationships with Purchasing, Marketing, and Senior Leadership to commercialize equipment concept with sales value of over $60MM.• Led the sale of equipment placement throughout Wendy’s Restaurants valued at $4.6MM. Equipment program was adopted by all company owned franchise stores in the United States.• Led the launch process of new line of equipment and drove placement at top C-Store and Restaurant accounts such as WAWA, Race Trac, and Tim Horton’s.

Led a team of 30 Account Executives with accountability for achieving a sales target of $220MM and operating profit of $35MM. Sales team led the US business in profit delivery and margin.• Reorganized sales team from generalist model to operator and distributor specialist model.• Developed and executed a cost neutral restructuring plan.• Led the implementation of Salesforce.com to track and measure sales performance.• Developed and implemented performance based pricing plan to maximize trade spend returns.• Led the development of distributor trade programming designed to drive volume and profit growth.

Directed all sales strategic planning initiatives for the $850MM Kellogg Food Service and Vending businesses. Worked collaboratively with manufacturing, operations, R&D, finance, IT, and all operating divisions to determine effective go to market strategies, create effective marketing programs, establish new product launch strategies, and resolve post-launch challenges. Managed 150 person, and 20 broker national sales team, 12 national account managers, 5 distributor managers, and 12 sales planners through 6 direct reports. Reported directly to the General Manager.• Delivered immediate sales results growing revenues from $650MM to $900MM annually.• Restructured sales team from a geographic to segment/customer focus resulting in 8% compounded annual growth. Established clear metrics and aggressive targets for evaluating performance.• Negotiated long term relationships with all key distributor accounts in food service and vend businesses to include: Sysco, US Food Service, Gordon Food Service, and Vistar. • Founding member of the Kellogg Global Sales Leadership Team.o Traveled internationally and represented US Food Service business in best practice forums focused in the areas of pricing, trade, and innovation.o Participated in the development and implementation of a global “High Potential” training program.• Integrated sales and trade functions of $40MM Gardenburger acquisition. Integration plan and execution resulted in $2MM overhead savings, $1MM trade savings, and $4MM volume growth annually.