Denny Velazquez Email and Phone Number
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I am a well versed Finance and Analytics professional with experience in world-class high growth retailers supporting both the core business and new business development. My responsibilities range from Financial Planning and Control to Marketing, Merchandising and Supply Chain. My overall strengths are in analysis, financial control and system development. My operational experience and knowledge of business drivers, coupled with financial rigor, give me a solid basis on how to realize bottom line value in an organization.
Bare Necessities
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Head Of Business Analytics & InsightsBare Necessities Dec 2020 - PresentSecaucus, Nj, UsLead projects and analysis with P&L level impactsProvided customer analysis for development of in-house Loyalty program with benchmarks for a tiered reward programBasket Analysis – exposed upsell and cross-sell opportunities for various category and customer segments
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Manager Of Marketing AnalyticsBare Necessities Mar 2015 - Dec 2020Secaucus, Nj, UsDesigned a cohort based demand planning system flexible enough to manage the various marketing channels and devices through which we engage our customers. Drive insights and decision support through clear and effective analysis of business drivers across the organization. Created a new Demand and Margin reporting system enabling the Marketing, Merchandising, and E-commerce teams to understand the effects of promotional and marketing campaigns in a timely and effective manner.Principle in scope and implementation of new CRM system.
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Finance ManagerBare Necessities Apr 2013 - Mar 2015Secaucus, Nj, UsOversee Financial Reporting, Budgeting and Analysis, Accounts Payable and Treasury.
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Manager Fp&A - Direct Business GroupThe Vitamin Shoppe Dec 2009 - Feb 2013Secaucus, Nj, UsLead the annual budget planning for the direct business P&L. Provided business snapshots to the Executive team via weekly P&L forecast updates. Provided modeling and decision support on ecommerce strategies related to new lines of business as well as major changes to the existing business model. Accurately modeled the effect of a change to the Free Shipping policy on sales, customer behavior, margin and P&L contribution -
Finance Manager - Special ProjectsThe Vitamin Shoppe Dec 2006 - Dec 2009Secaucus, Nj, UsDeveloped new-line business models for both the Retail and Internet revenue channels. Excercised due diligence on potential M&A candidate. Lead in determining the value of a new Supply Chain solution adopted by the company via a rigourous pilot test program. Managed assigned projects and actively identified initiatives that added increased visibility, control and bottom-line value to the business. Led team developing an in-house SQL based Flash Sales and Payroll reporting system. The system provided daily reporting to both the field and executive leadership.
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Operational Accounting ManagerThe Vitamin Shoppe May 2003 - Dec 2006Secaucus, Nj, UsManaged $300M Accounts Payable opertion, overseeing an 8-member staff, and a $500M Sales Audit operation with a 4-member staff. Provided executive team with greater visibility and control of expenses throught the creation of an in-house PO system tracking system which enabled AP to double early payment discounts in the first year. Led team in developing SOX compliant controls for inventory, payables and sales accounting.
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Merchandise AnalystThe Home Depot May 2001 - May 2003Atlanta, Georgia, UsAnalyst for Villager’s Hardware store pilot concept where new merchandising categories and marketing concepts were tested for adoption in big-box stores; Team analyst for Urban Store Concept where new store formats were tested. Developed a custom floor planning model; Lead Analyst reviewing retail accounting components for $16B, 275 store division; Key player in developing the Divisional Sales, Inventory, and Operating Budgets; provided historical data, trend analysis and forecasting as basis for budget planning process -
Logistics AnalystThe Home Depot Nov 1999 - May 2001Atlanta, Georgia, UsSupported 8 DC's in P&L and Operational Analysis; Developed turnkey Merchandise Proforma enabling Merchants to determine best mode of distributing goods to stores; Created Distribution Center Pro-Forma, including staffing models, equipment requirements, and Net Operating Costs
Denny Velazquez Skills
Denny Velazquez Education Details
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Rutgers Business SchoolGeneral -
Rutgers UniversityEconomics
Frequently Asked Questions about Denny Velazquez
What company does Denny Velazquez work for?
Denny Velazquez works for Bare Necessities
What is Denny Velazquez's role at the current company?
Denny Velazquez's current role is Finance and Analytics Professional | Business Insights | FP&A | Marketing Analytics | P&L Management | MBA.
What is Denny Velazquez's email address?
Denny Velazquez's email address is dv****@****zon.net
What is Denny Velazquez's direct phone number?
Denny Velazquez's direct phone number is +160951*****
What schools did Denny Velazquez attend?
Denny Velazquez attended Rutgers Business School, Rutgers University.
What skills is Denny Velazquez known for?
Denny Velazquez has skills like Forecasting, Budgets, Management, Accounting, Leadership, Process Improvement, P&l, Pricing, Project Planning, Financial Analysis, Analysis, Finance.
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