Denny Atkin Email & Phone Number

Us

As an experienced writer for consumer and enterprise publications, with an extensive digital marketing background, I excel in effectively communicating to a wide range of customers, crafting effective support and tutorial material for internal and external audiences. and providing actionable evaluations of hardware and software.- Writer: Reviews, features, columns, and tutorials for hardware and games for tech publications including Tom’s Hardware, CNET, Computer Shopper, and Consumer Guide, as well as for mainstream magazines such as Entertainment Weekly, Wired, and United Airlines Hemispheres. - Consultant: I've evaluated software and games for publishers, offering insights on how titles would be received by media and customers, along with practical suggestions on how to increase review scores and customer ratings. - Book Author/Editor: I’ve written numerous titles including Sony CLIÉ for Dummies and How to Do Everything with MusicMatch, edited books for Osborne/McGraw-Hill, and created documentation for Blue Nomad Software.Having created content ranging from embodied virtual user experiences to software documentation, tutorials, user interface text, customer help files, executive proposals, and articles for technology and entertainment publications and blogs, I'm adept at translating complex concepts into engaging and accessible content that meets the needs of diverse audiences.

Menlo Park, Ca, Us

- Teamed with game, visual, and audio designers to create Horizon Central, a central hub for Meta Horizon Worlds that significantly increased user engagement by introducing product features and spotlighting content and events through retentive virtual reality experiences.- Led content design for the quest/reward system that significantly boosted user retention and activity, laying a foundation for potential platform and creator monetization features.- Spearheaded content design for the flagship Meta Connect virtual conference, pioneering new methods to create engaging interactions for attendees focused on immersive experiences over traditional text and video communication.- Gaming SME for the Metaverse Content Design team.

Redmond, Washington, Us

• Led game merchandising on the Windows Store and Xbox app for Windows, partnering with marketing, publishers, and internal developers to develop innovative digital store promotions for games ranging from AAA launches to casual free-to-play titles.• Teamed with engineering to develop and test new merchandising features.

Redmond, Washington, Us

• Teamed with engineering to develop enhanced merchandising designs, significantly boosting purchase growth and facilitating the transition of customers from physical media to digital purchases. • Led game merchandising on the Xbox Store on Xbox consoles, partnering with marketing, publishers, and internal developers to develop innovative digital store promotions for games ranging from AAA launches to indie titles. • Expanded the use of A/B testing, metrics, customer councils, and other business intelligence to refine merchandising efforts and prioritize new digital store features and facilitate record-breaking growth in digital sales.

Redmond, Washington, Us

• As the worldwide editorial lead for Microsoft-published games on the Xbox platform, led digital merchandising efforts on the Xbox One and Xbox 360 for first-party franchises such as Halo, Gears of War, and Minecraft.• Managed and led the design of worldwide console digital promotions for the E3 trade show.

Redmond, Washington, Us

• Drove projects with design and development teams, partnering with game publishers, to design and produce multimedia editorial experiences for AAA game titles, creating a groundbreaking combination of animation, video, and textual information to build customer excitement for major releases and drive digital purchases.• Directed editorial and visual design, and managed assets and prioritization, for all game promotions on the Xbox 360 and Xbox One dashboards. Collaborated with marketing, design, engineering, and game publishers to create, improve and prioritize game presentation on both consoles.• Managed and led the design of US console digital promotions for the E3 trade show.

Redmond, Washington, Us

• Planned all game-related editorial and marketing content on the Xbox.com website.• Wrote and edited weekly articles and columns, and coordinated content with social media and CRM teams.• Teamed with engineering to design the customer-personalized “My Xbox” section on the website, significantly increasing engagement across the website and console by allowing customers to engage with Xbox content and communication.• Co-hosted and co-wrote the Insider Moves show on Xbox Live, offering weekly game tips to an audience that grew to over 1M viewers.

Redmond, Washington, Us

• Worked with product development teams to improve UX and user-interface text for Windows Vista.• Wrote help topics as part of the effort to replace existing help files with friendlier, more accessible information.• Created user assistance articles for Microsoft.com in response to customer feedback and telemetry data.

• Guided editorial content and contributed articles for multiple publications, including two print magazines, websites, electronic newsletters, and specialty/advertorial publications created for Sony, Dell, and other manufacturers.• Managed staff editors and freelancers, coordinated with design director and sales staff, and handled budgets.

Ms, Communication

Ba, Journalism, Computer Science

Post-Graduate Work, Improvisational Theater