Denny Pezic Email & Phone Number

Laguna Hills, Ca, Us

Worldwide, Fr

Responsible for the Automotive and Mobility vertical, empowering teams to be armed with the latest relevant information about the industry and differentiated thinking to deliver superior services and solutions to our clients to succeed.

Irvine, Ca, Us

• Recruited out of Kia’s sister-company / dedicated agency to assume a marketing director and cross-functional matrix leadership role for the brand — steering all aspects of its digital platforms, CRM, data & analytics, and customer journey.• Spearheaded creation of a new digital marketing vision for the brand — identifying technology gaps and uncovering integration opportunities within 90 days to deliver operational, team, and resource efficiencies while implementing multi-year strategic playbooks and execution roadmaps.• Conceived and launched a new customer engagement platform, transforming the brand’s go-to-market strategy for new products while creating a scalable lead generation mechanism — dramatically increasing lead quality and Net New Customers with 10X ROI.• Act as chief advocate for the customer journey and brand experience — leading enterprise-wide workshops to map the journey, set priorities, and formulate data enhancement, workflow improvement, and brand messaging & experience alignment opportunities. • Architected a new customer engagement and experience governance model — instituting a process-oriented culture of creativity, best practices, and accountability across all business units.• Leading an initiative to redefine Kia’s approach to digital retail — delivering thought leadership and a roadmap to transform and elevate the end-to-end customer purchase experience within 12 months.

Huntington Beach, Ca, Us

• Brought on to direct Innocean’s digital brand team of 13 brand directors and managers in the execution of CRM, Platform, and digital media to power the customer journey experience for Hyundai.• Chief partner to the CMO and Digital Director in steering all planning, execution, evaluation, and optimization of digital initiatives for the brand.• Leading the transformation of Hyundai’s digital ecosystem into a best-in-class industry-leading solution on top of Adobe’s Marketing Cloud.• Evolving the Innocean digital brand team into an efficient performance marketing service offering.

Costa Mesa, Ca, Ca, Us

• Tapped by WPP leadership to transition into a P&L ownership role for sister agency, GTM — overseeing multi-million budgets of its AOR relationship with Mazda North American Operations and directing digital across the customer journey, including OLA, Social, and Platform.• Led team of 70+ as a primary driver behind all digital activities — stepping up as a critical partner & advisor to the client C-Suite and agency leadership.• Implemented and fully executed the annual strategy and scope of Mazda’s digital vision — increasing leads by 250% while redefining Mazda's customer journey to cement the future roadmap for elevating its consumer experience.• Structurally and strategically rearchitected internal agency operations — unifying in-house disciplines while installing design thinking tenets to inform decision-making, enhance capability, and drive strategic innovation.• Strategic thought leader, speaker, and presenter at client summits and meetings, including Global Digital Summits, Global and Regional Marketing Summits, and Annual Dealer Counsel Meetings.

São Paulo, Sp, Br

• Recruited into the top agency network, rising through the ranks in account management as Digitaria transformed into global powerhouse, Mirum — leading a 50-member cross-functional team and initially steering a multi-million-dollar portfolio of relationships with Kia, Hyundai, Intel, Intuit, and LPL Financial.• As GAD, built and executed long-term opportunity roadmaps for Digitaria and its clients — playing a critical role in winning $15M+ in new relationships with subsidiary of Caterpillar, Solar Turbines, and Mazda North American Operations.• Led the launch of new MazdaUSA.com site utilizing global CMS, overseeing all strategy, planning, design, and development efforts associated with the replatform — resulting in the 2017 Webby Award for Best Automotive Site.• As VP, Business Director, spearheaded Mazda’s Global Digital Governance Team, empowering worldwide teams to collaborate and share assets, technologies, and thought leadership — enhancing the brand’s digital footprint and remaining ahead of the curve globally.

San Diego, California, Us

• Brought on by the regionally-focused boutique digital agency to lead a five-member client service team — strategically growing the agency's $10M+ portfolio of business with Cricket Wireless, Petco, Unleashed, and Univision.• Engaged senior leadership of Cricket Wireless, transitioning an ad hoc project-based relationship into a long-term strategic partner / Digital AOR — capturing efficiencies for the client and expanding annual agency revenue from the account by 400%.• Led the design and launch of a new website for Cricket Wireless — delivering 10%+ YoY eCommerce performance and garnering recognition as Best Telecommunication Website from SEO-Inc.

San Diego, Ca, Us

• Entered career, joining real estate and home builder-focused boutique integrated agency as a primary client liaison and cross-functional team lead — owning full financial responsibility for $3M+ portfolio of accounts.• Negotiated and won full rebranding project of the largest brand client, William Lyon Homes — leading redesign and execution of the corporate and all regional websites and CRM programs within effort.

PERFORMANCE HIGHLIGHTS:• KIA | Transformed the brand’s go-to-market strategy for new products by creating a scalable lead generation mechanism — dramatically increasing lead quality and Net New Customers with 10X ROI. • INNOCEAN | Built performance marketing discipline from the ground up — accelerating Hyundai’s demand generation and delivering the industry’s first Live Digital Showroom Experience.• WPP | Launched the new MazdaUSA.com — increasing dealer leads by over 250% and receiving the 2017 Webby Award for Best Automotive Website.KEY QUALIFICATIONS:HANDS-ON BUSINESS DRIVERStrong bias for action — assembling the right parties & resources, leading by example & exhibition, and balancing guidance & autonomy to motivate results.DESIGN THINKERMaster problem solver with a passion for identifying patterns, extracting insights, and extrapolating / selling-in game-changing strategies.CHANGE AGENTNatural ability to reconstruct business and drive change – delivering innovative opportunities, company turnarounds, and marketing & customer engagement programs with a sharp focus on measurable performance & ROI.SERVANT LEADERSkilled at empowering teams to think critically, challenge the status quo, make the complex simple, and develop the trust and credibility to produce results.BRIDGE BUILDERKnown for building / rallying teams and bridging the sometimes-divergent gap between technology, strategy, creative, and business stakeholders to find alignment and drive action.BRAND FOOTPRINT:Automotive | Hyundai Motor America • Kia Motors America • Lincoln Motor Company • Mazda Motors Corporation • Mazda North America Operations | Technology | Cricket Wireless • Intel • Intuit | Real Estate & Homebuilding | Ryland Homes • William Lyon Homes | Energy | Solar Turbines (Caterpillar) | Financial Services | LPL Financial | Pet Products & Services | Petco • Unleashed | Hospitality & Travel | Gulf Bay • Kapalua Resorts | Entertainment | Univision

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor Of Arts - Ba, Psychology

Associate'S Degree, Psychology