Denny Pezic Email & Phone Number

Laguna Hills, CA, US

Worldwide, FR

Responsible for the Automotive and Mobility vertical, empowering teams to be armed with the latest relevant information about the industry and differentiated thinking to deliver superior services and solutions to our clients to succeed.

Irvine, CA, US

• Recruited out of Kia’s sister-company / dedicated agency to assume a marketing director and cross-functional matrix leadership role for the brand — steering all aspects of its digital platforms, CRM, data & analytics.
• Spearheaded creation of a new digital marketing vision for the brand — identifying technology gaps and uncovering integration opportunities within 90 days to deliver operational, team, and resource efficiencies while.
• Conceived and launched a new customer engagement platform, transforming the brand’s go-to-market strategy for new products while creating a scalable lead generation mechanism — dramatically increasing lead quality and.
• Act as chief advocate for the customer journey and brand experience — leading enterprise-wide workshops to map the journey, set priorities, and formulate data enhancement, workflow improvement, and brand messaging &.
• Architected a new customer engagement and experience governance model — instituting a process-oriented culture of creativity, best practices, and accountability across all business units.
• Leading an initiative to redefine Kia’s approach to digital retail — delivering thought leadership and a roadmap to transform and elevate the end-to-end customer purchase experience within 12 months.

Huntington Beach, CA, US

• Brought on to direct Innocean’s digital brand team of 13 brand directors and managers in the execution of CRM, Platform, and digital media to power the customer journey experience for Hyundai.
• Chief partner to the CMO and Digital Director in steering all planning, execution, evaluation, and optimization of digital initiatives for the brand.
• Leading the transformation of Hyundai’s digital ecosystem into a best-in-class industry-leading solution on top of Adobe’s Marketing Cloud.
• Evolving the Innocean digital brand team into an efficient performance marketing service offering.

Costa Mesa, CA, CA, US

• Tapped by WPP leadership to transition into a P&L ownership role for sister agency, GTM — overseeing multi-million budgets of its AOR relationship with Mazda North American Operations and directing digital across the.
• Led team of 70+ as a primary driver behind all digital activities — stepping up as a critical partner & advisor to the client C-Suite and agency leadership.
• Implemented and fully executed the annual strategy and scope of Mazda’s digital vision — increasing leads by 250% while redefining Mazda's customer journey to cement the future roadmap for elevating its consumer.
• Structurally and strategically rearchitected internal agency operations — unifying in-house disciplines while installing design thinking tenets to inform decision-making, enhance capability, and drive strategic.
• Strategic thought leader, speaker, and presenter at client summits and meetings, including Global Digital Summits, Global and Regional Marketing Summits, and Annual Dealer Counsel Meetings.

São Paulo, SP, BR

• Recruited into the top agency network, rising through the ranks in account management as Digitaria transformed into global powerhouse, Mirum — leading a 50-member cross-functional team and initially steering a.
• As GAD, built and executed long-term opportunity roadmaps for Digitaria and its clients — playing a critical role in winning $15M+ in new relationships with subsidiary of Caterpillar, Solar Turbines, and Mazda North.
• Led the launch of new MazdaUSA.com site utilizing global CMS, overseeing all strategy, planning, design, and development efforts associated with the replatform — resulting in the 2017 Webby Award for Best Automotive.
• As VP, Business Director, spearheaded Mazda’s Global Digital Governance Team, empowering worldwide teams to collaborate and share assets, technologies, and thought leadership — enhancing the brand’s digital footprint.

San Diego, California, US

• Brought on by the regionally-focused boutique digital agency to lead a five-member client service team — strategically growing the agency's $10M+ portfolio of business with Cricket Wireless, Petco, Unleashed, and.
• Engaged senior leadership of Cricket Wireless, transitioning an ad hoc project-based relationship into a long-term strategic partner / Digital AOR — capturing efficiencies for the client and expanding annual agency.
• Led the design and launch of a new website for Cricket Wireless — delivering 10%+ YoY eCommerce performance and garnering recognition as Best Telecommunication Website from SEO-Inc.

San Diego, CA, US

• Entered career, joining real estate and home builder-focused boutique integrated agency as a primary client liaison and cross-functional team lead — owning full financial responsibility for $3M+ portfolio of accounts.
• Negotiated and won full rebranding project of the largest brand client, William Lyon Homes — leading redesign and execution of the corporate and all regional websites and CRM programs within effort.

• PERFORMANCE HIGHLIGHTS:
• KIA | Transformed the brand’s go-to-market strategy for new products by creating a scalable lead generation mechanism — dramatically increasing lead quality and Net New Customers with 10X ROI.
• INNOCEAN | Built performance marketing discipline from the ground up — accelerating Hyundai’s demand generation and delivering the industry’s first Live Digital Showroom Experience.
• WPP | Launched the new MazdaUSA.com — increasing dealer leads by over 250% and receiving the 2017 Webby Award for Best Automotive Website.KEY QUALIFICATIONS:HANDS-ON BUSINESS DRIVERStrong bias for action — assembling.
• Kia Motors America
• Lincoln Motor Company

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor Of Arts - Ba, Psychology

Associate'S Degree, Psychology