Local Area Marketing - Jabodetabek
Greater Jakarta Area, Indonesia
Being a Brand Representative in assigned area (Jabodetabek) to:- Propose any creative and innovative of Consumer Activity to the Brand Management, to suit the proper touchpoint based on the consumer insight which relate to Brand Management Campaign Strategy.- Implement the consumer activity (ie.: Off-Air, On-Air & Digital) based on the Brand Management’s strategy and collaborate with the Distribution Team.- Give any input to Brand Managements upon the suitable POSM to be implemented in consumer activities or in outlets, - Monitor the competitor activities in assigned area, by visiting outlets and observing the ATL/Digital Promotion, in order to be an input for Brand Management.- Encourage (as a coordinator of LAM Team) other LAM member to be proactive to monitor the Salesman & Sales Clerk Incentive Program from Brand Managements in their assigned areas, in order being implemented optimally.- Conduct a regular training of Product Knowledge for: SPG, MD, APL Team, 3rd Party Salesman (ie.: RSD, Key Account, Outlets).- Collaborate with Distribution Team for sales performance monitoring (ie.: conducting regular business review & regular outlet visit), so I would be able to analyze brand problem in outlet and assisting Distribution team to solve the problem from marketing side.- Motivate & coordinate (as a coordinator of LAM Team) to achieve the goals of area performance, in order all LAM Team member are become more solid and support each other to get a better performance.- Be a Project Leader (since 2016) who responsible for all SPG Project (Brand: Natur-E) national wide.- Be a Speaker in consumer activity (as a representative of Brand).- Assist Brand Management upon the new product grand-launching in several cities.