Performance marketer with over 16+ years of experience in marketing, strengthening brands and managing campaigns in both traditional and digital marketing. Specialise in Digital Performance Marketing, with a long time track record on Search Engine Marketing (SEM), Display and Programmatic Advertising. Strong understanding of the strategic and operational requirements of marketing to build meaningful connections between customers and digital brands to drive commercial outcomes through a user-centric and data-driven approach.Skills: Search Marketing (SEM), Digital and Social Advertising, Bid Management & Campaign Performance, A/B and Multivariate testing, Media Buying & Negotiating, Agency Management, Data & Web Analytics, e-Commerce, Organic Search, Content / Marketing CollateralsQualified Google Advertising Professional, Web Analytics Tools (Adobe, Google Analytics), Online Media Trafficking Solution (DoubleClick, MediaMind/Sizmek, Atlas), DoubleClick Search Bid Management
Listed skills include Web Analytics, Sem, Ppc, Media Planning, and 28 others.