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Board Member at Readdle. Ex-VP of Marketing and partner at Readdle. I am passionate about technology, entrepreneurship, and happiness. Investor and advisor, and a connector between Ukraine and Silicon Valley.Readdle aims to improve people's lives with technology. We are redefining personal productivity and shaping the "future of work" by creating best-in-class apps such as Scanner Pro, Calendars, Spark email, Documents, and PDF Expert. Readdle apps were downloaded over 200 million times worldwide, won numerous awards from Apple, and love from the tech industry.
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Co-FounderAlterLondon, Gb
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Board MemberReaddle Oct 2020 - PresentBerlin, Berlin, De -
Vp Of MarketingReaddle Mar 2016 - Oct 2020Berlin, Berlin, DeWe grew Readdle into a highly profitable growing business. Now it's a 200-person organization, reached 150 million app downloads, launched one world-class product (Spark email), shut down inessential products, shaped a stronger brand, and trust with the users. As an executive and entrepreneur, I look for the most impactful ways and actions to grow the business.Some of the things I've done:✔️ Strategy and business growth I search and create new opportunities for business growth. On a board level, I am involved in the creation of a business strategy and its execution.✔️ Created positioning for Readdle and its products (Spark email, Documents, PDF Expert, Calendars and Scanner Pro). Brought to life clear and concise positioning that resonates with Readdle's audience, our values and helps the business to achieve its goals. ✔️ Led Product Marketing Made positioning, pricing, business model, go-to-market and communication work together.✔️ Marketing Communications and PRCreated consistent messaging and user experiences through all channels. Leveraged PR and media for business needs, wether it is a coverage of a new product, or, using press achieve other business goals. All PR is done in-house and I built great relations with tech press.✔️ Worked on ProductAs a product person by nature, I am deeply involved with the product roadmap and how it works, looks and feels.✔️ User Acquisition Hired and managed a team of experts in UA. - SEO - ASO - Affiliates - PPI - PPC✔️ Business development and PartnershipsI built great relations and partnerships that help us grow: Apple, Google, Dropbox, CEOs and investors. ✔️ Collaborate and lead across the organization.United engineering, product, marketing and voice of the customers. Assembled and managed a phenomenal marketing team of 12 people in design, engineering, localization, growth, product marketing, content creation, email marketing and user acquisition.
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Head Of MarketingReaddle May 2013 - Mar 2016Berlin, Berlin, DeResponsible for ongoing marketing, business development and partnerships.• Doubled the user base in 10 months. Readdle now claims 33 million downloads worldwide.• Helped Readdle to become #1 publisher of business and productivity iOS apps on the AppStrore according to Scale VP research.• Negotiated user acquisition campaigns that attracted more than 15 million users/downloads.• Launched Documents by Readdle app, that was downloaded more than 1 million times in 7 days, covered by all tech and major press and featured by Apple as Editor's Choice in 70 countries.• Secured top positions on the AppStore for almost all Readdle apps.
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Marketing ManagerReaddle Aug 2007 - May 2013Berlin, Berlin, De• Achieved high annual sales and 3,500,000 users in FY2011 by leading marketing activities since the company started; responsible for product promotion, market competitive research and monitoring, positioning and pricing strategies, event organization and social networking• Secured top position in the AppStore by managing 4 person team and $50k monthly budget to organize promo events, advertising campaigns and tradeshows such as Macworld iWorld within the limited timeframe• Increased annual sales over 30% by performing PR stunts and using professional competency and soft skills to ensure publicity and favourable mentions on major print and online publications such as BBC, USA Today, Businessinsider, Wired, Macworld, etc.• Increased the number of Facebook fans and Twitter followers over 600% by developing and carrying out successful social media campaigns to compete within highly saturated market of Apple Store Applications
Denys Zhadanov Skills
Denys Zhadanov Education Details
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Stanford UniversityAdult And Continuing Education And Teaching -
Aston UniversityBusiness And Management
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Odessa I.I.Mechnikov National UniversityManagement And Business
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Odessa I.I.Mechnikov National UniversityInternational Business
Frequently Asked Questions about Denys Zhadanov
What company does Denys Zhadanov work for?
Denys Zhadanov works for Alter
What is Denys Zhadanov's role at the current company?
Denys Zhadanov's current role is Co-Founder.
What is Denys Zhadanov's email address?
Denys Zhadanov's email address is de****@****.com.ua
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What schools did Denys Zhadanov attend?
Denys Zhadanov attended Stanford University, Aston University, Odessa I.i.mechnikov National University, Odessa I.i.mechnikov National University.
What are some of Denys Zhadanov's interests?
Denys Zhadanov has interest in Psychology, Economic Empowerment, Marketing, Science And Technology, Business, Seo.
What skills is Denys Zhadanov known for?
Denys Zhadanov has skills like Social Media Marketing, Digital Marketing, Marketing, Entrepreneurship, Online Advertising, Mobile Technology, New Business Development, Strategy, Start Ups, Apple, Software Project Management, Team Management.
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