Responsável pela criação e implementação de campanhas e estratégias de Social Media da marca institucional (Itaú). Criação de processos, fluxos e estruturas internas para a operação. Coordenação e gestão da equipe de conteúdo e integração com os times de Insights e Tendências, além da interface com o time de produto/negócio.

Responsible for leading Digital for Mercedes-Benz Latin America Passenger Cars (Brasil, Argentina, Colombia and other 29 markets), including digital strategy and tactics, building and implementing the structure of the Social Media Hub for LatAm, regional media plans, sinergy with HQ strategies and campaings, trainings, roll-out of Global digital platforms (DMP, Salesforce) and tools for all markets.

Responsible for creating and leading the area and coordinating communication strategies at country level to transmit the values and objectives of the company to its more than 460 employees, suppliers and clients. I am also responsible for the endomarketing area, organization of external and internal events and management of corporate channels (social networks, website and intranet).

Responsible for designing new Planning processes and tools, as well as conducting studies on Social Business, Cultural Strategy and The Future of Planning in order to renew the agency's positioning. I was also in charge of creating integrated brand strategies (ATL, Digital and BTL) and conducting qualitative and quantitative researches for brands such as Colanta, Coordinadora and Tablemac (Duratex).

Responsible for teaching Portuguese, English and Basketball to girls between 8 and 12 years old. The project was created by a Dutch NGO and had the objective to reduce the amount of girls who were victims of drug addiction and early pregnancy.http://www.aros-de-esperanza.org/

Responsible for designing the digital communication strategy for brands such as Coca-Cola, Petrobras and Oi, as well as coordinating two Social Media agencies. It was also part of my routine to research and analyze trends in communication (using Nielsen, Trendwatching and other tools) all over the world in order to bring valuable insights to our projects. I was also part of the marketing team of NBS rio+rio, a side project of the agency that acts in the favelas of Rio de Janeiro, in… Show more Responsible for designing the digital communication strategy for brands such as Coca-Cola, Petrobras and Oi, as well as coordinating two Social Media agencies. It was also part of my routine to research and analyze trends in communication (using Nielsen, Trendwatching and other tools) all over the world in order to bring valuable insights to our projects. I was also part of the marketing team of NBS rio+rio, a side project of the agency that acts in the favelas of Rio de Janeiro, in partnership with companies such as Google and O Boticário. Show less

Responsible for designing and coordinating digital communication strategies for brands such as SporTV, Grendene and Ipanema. It was also my responsibility to research about trends in different kinds of marketing segments, as well as conducting focus groups and researches related to consumer behavior.

Responsible for creating digital strategies for brands such as American Airlines, Coca-Cola and Multiplan. I was also in charge of reports analysis, trendspotting, researches related to consumer behavior and social media management, leading two teams.

Responsible for creating content for blogs and social networks (Facebook, Twitter, LinkedIn, Orkut etc.), as well as monitoring clients networks (through Scup) and managing crisis. Also, I was responsible for elaborating reports on the development of the accounts managed by the agency, that included Oi, Probiótica and Coca-Cola.