Chief Marketing Officer
CurrentSkillsPassport | Empowering Career Decisions through Narrative Assessments, Personality Profiles, Interest Matching and AIAt SkillsPassport, we believe that informed choices lead to brighter futures. Our platform, co-founded by Paul Hodgson, Deon Botha, and Dr. Lanette Hattingh, focuses on education, career guidance, and talent development. We empower learners, educators, and organizations to make data-driven decisions regarding careers, subjects, and tertiary education.What We Do:Grade 10 Subject Choices: Supports learners in selecting NSC subjects aligned with their strengths and career interests through personalized recommendations.Tertiary Study Choices: Assists Grade 11 & 12 learners with tailored tertiary education options, ensuring they are prepared for higher education and career paths.Life Orientation Career Guidance: Equips teachers with lesson plans, career videos, and access to 750+ careers across 75 fields, making career exploration engaging and effective.Pre-Selection Assessments for Employers: Uses narrative-driven tools to streamline recruitment for internships and learnerships.Our Approach:Our AI-powered platform blends narrative assessments, evaluating verbal, numerical, and non-verbal reasoning, with personality trait exploration to provide actionable insights. Accessible via mobile and desktop, we offer seamless guidance that aligns with students' goals and the evolving job market.Community Impact:Through our Corporate Social Investment (CSI) initiative, for every two licenses bought by privileged schools, one is donated to disadvantaged schools, ensuring broader access to career guidance. We aim to reduce career stress, unemployment, and socio-economic challenges.Since 2022, SkillsPassport has positively impacted over 1 million learners, guiding them to make confident, future-ready choices. Together, we are preparing a skilled workforce ready to thrive in the global economy.