Deon Pedersen Email & Phone Number

London, England, United Kingdom

• Tour Operator offering adventure tours to the cruise line, resort and local markets. Currently the largest tour operator in the Caribbean market with annual sales around £55.5 million. Accountable territories covered.
• Direct development activities and delivery of exceptional customer service, tours, and experiences for over 600 guests daily per location.
• Drive company growth strategy and revenue targets across the Caribbean region including creating necessary models and carrying out due diligence as part of the Mergers and Acquisitions team.
• Lead and engage 4 regional teams of combined 350+ personnel across 8 locations.
• Create and govern annual budgets focussing on key deliverables and analysing high season requirements driving continuous improvements to obtain EBITDA targets of minimum 30%.
• Forecast and create cash flow & capital expenditure budgets to 1) develop new business for company growth and 2) focus on driving improved customer experiences with current 40+ tours.

London, England, United Kingdom

• Direct development activities and delivery of exceptional customer tours, activities and experiences for over 800 guests daily.
• Lead a team of 140+ personnel across various locations.
• Set and manage annual budgets focussing on key deliverables to achieve targets.
• Forecast and create capital expenditure budgets to 1) develop 4 new tours to improve company growth and 2) focus on delivering improved experiences with current 10 tours.
• Interact with key stakeholders to Director level in both the organization and multibillion-dollar B2B partners to aid in improving tour sales by 25%.
• Conceptualise, direct and grow the On-Property Revenue stream in 2 restaurants, 2 bars and 2 retail outlets.

Cape Town

• Eatery Wood Fired Grill, Cape Town, South Africa Eat Out The Box, Cape Town, South Africa Borruso’s Pizza Rondebosch, Cape Town, South Africa
• Conceptualised, grew, and provided unique customer experiences at a group of 5 well-known hospitality establishments with responsibility for overall business growth, marketing, financials, and associated controls.
• Led a staff contingent of over 118 personnel across 5 sites through setting key deliverables and driving performance and customer engagement.
• Identified and assessed business growth and opportunities, including an acquisition of 1 establishment and consolidations of another 2.
• Located and refurbished 4 sites, ranging from 90 sqm to 450 sqm for conceived ideas with products, menus, hospitality, and F&B specific IT systems.
• Set out and accomplished annual marketing and sales strategies with continued focus on meeting 15% target increase year on year.

British Virgin Islands

• Provided unique and memorable guest experiences during weekly yacht charters catering up to 10 guests; anticipated and served guest needs.
• Maintained profitability and tour compliance with applicable laws, regulations, services standards, and quality parameters of a $1.5 million yacht.
• Planned routes around 40+ islands, and accepted responsibility for yacht maintenance and guest safety by monitoring and reducing risk.

Master Of Business Administration - Mba, Merit

Diploma, Computer/Information Technology Administration And Management

Diploma, Marketing/Marketing Management, General

Matric Exemption

Activities and Societies: Rotaract Society, Stage & Lighting Production, Entertainment Committee