Deon Pedersen Email & Phone Number

London, England, United Kingdom

Tour Operator offering adventure tours to the cruise line, resort and local markets. Currently the largest tour operator in the Caribbean market with annual sales around £55.5 million. Accountable territories covered contribute £25 million in revenue annually catering to 600,000 people on tour and an additional 400,000 through the restaurants and bars.• Direct development activities and delivery of exceptional customer service, tours, and experiences for over 600 guests daily per location.• Drive company growth strategy and revenue targets across the Caribbean region including creating necessary models and carrying out due diligence as part of the Mergers and Acquisitions team.• Lead and engage 4 regional teams of combined 350+ personnel across 8 locations.• Create and govern annual budgets focussing on key deliverables and analysing high season requirements driving continuous improvements to obtain EBITDA targets of minimum 30%.• Forecast and create cash flow & capital expenditure budgets to 1) develop new business for company growth and 2) focus on driving improved customer experiences with current 40+ tours.• Communicate and negotiate with organization’s key stakeholders and Fortune 500 Cruise Partners to aid sustainable annual growth targets are achieved.• Conceptualise, direct, and grow the On-Property Revenue and hospitality stream in 4 restaurants, 7 bars and 6 retail outlets while keeping cost of sales under 30% target.• Liaise with various government departments to meet operational requirements and guide local governance. • Writing bids, proposals and tenders when identifying new opportunities in new territories.

London, England, United Kingdom

• Direct development activities and delivery of exceptional customer tours, activities and experiences for over 800 guests daily.• Lead a team of 140+ personnel across various locations.• Set and manage annual budgets focussing on key deliverables to achieve targets.• Forecast and create capital expenditure budgets to 1) develop 4 new tours to improve company growth and 2) focus on delivering improved experiences with current 10 tours.• Interact with key stakeholders to Director level in both the organization and multibillion-dollar B2B partners to aid in improving tour sales by 25%.• Conceptualise, direct and grow the On-Property Revenue stream in 2 restaurants, 2 bars and 2 retail outlets.• Forecast high season requirements and deliverables to maintain and improve on sales including staff needs, stock and inventory to aid in exceeding targeted budget.

Cape Town

Eatery Wood Fired Grill, Cape Town, South Africa Eat Out The Box, Cape Town, South Africa Borruso’s Pizza Rondebosch, Cape Town, South Africa• Conceptualised, grew, and provided unique customer experiences at a group of 5 well-known hospitality establishments with responsibility for overall business growth, marketing, financials, and associated controls.• Led a staff contingent of over 118 personnel across 5 sites through setting key deliverables and driving performance and customer engagement.• Identified and assessed business growth and opportunities, including an acquisition of 1 establishment and consolidations of another 2.• Located and refurbished 4 sites, ranging from 90 sqm to 450 sqm for conceived ideas with products, menus, hospitality, and F&B specific IT systems.• Set out and accomplished annual marketing and sales strategies with continued focus on meeting 15% target increase year on year.• Analysed industry market and customer trends ensuring designed products remain competitive with minimum 15% menu change in products every 8 months.• Managed supplier relationships to keep food costs within 30% of sales.• Oversaw labour relations and recruitment aiding in reducing staff turnover by 30% while increasing overall staff thereby customer satisfaction.

British Virgin Islands

• Provided unique and memorable guest experiences during weekly yacht charters catering up to 10 guests; anticipated and served guest needs.• Maintained profitability and tour compliance with applicable laws, regulations, services standards, and quality parameters of a $1.5 million yacht.• Planned routes around 40+ islands, and accepted responsibility for yacht maintenance and guest safety by monitoring and reducing risk.

Master Of Business Administration - Mba, Merit

Diploma, Computer/Information Technology Administration And Management

Diploma, Marketing/Marketing Management, General

Matric Exemption

Activities and Societies: Rotaract Society, Stage & Lighting Production, Entertainment Committee