Assistant Director Of Direct Marketing
Current• Lead the comprehensive Annual Giving Program by increasing the engagement of, and sustaining, our annual donors and their financial support to the Foundation while finding ways to expand the program. • Oversee all email communication and engagement using Salesforce Pardot and manage segmentation lists of these emails. • Manage donor relation communications for print and digital channels, including mass solicitation appeals, website content management, optimizing digital outreach and donation conversion.
Nov 2023 - Present
