• Strategic Planning. Developed comprehensive strategies to protect and promote client interests. Designed communication strategies to positively influence public policy outcomes at the local, state and federal levels. I focus on using legislative and regulatory matters to help clients’ strategic goals, as well as seek to influence public opinion by engaging key opinion leaders, including the media, policymakers and the general public.• Event Planning. Conceptualize, coordinate and produce special events, grand openings, meetings, conferences, trade shows, and exhibitions for clients like Dimension Data Americas, Cartus International, Ford Motor Company, among others.

Designs and manages overall growth and strategic planning for the company.Responsible for developing, communicating, executing and sustaining corporate strategic initiatives. A strategic and analytical thinker who is highly organized, detail oriented, with the ability to motivate and manage senior staff, meet tight deadlines, and to juggle multiple requests. • Chief Strategist. Provided coordination for the senior management team, with oversight responsibilities for program development and evaluation in areas that included membership, meetings and conferences, marketing, communications and information services. Assisted the Senior Executives in developing, implementing, and managing the annual budget as well as maintaining high standards for staff performance, achievement, and ethical practices.• Lobbying. Coordinated lobbying, public relations and community relations’ strategy to address client’s legislative needs for client. • Grassroots Organizing. Developed advertising and grassroots campaigns to build public support for client’s initiatives and assisted state lobbying team coordinate strategy.• Community Relations. Coordinated a national strategic plan to identify Latino community groups working with senior citizens and build a public education campaign to increase enrollment among Hispanic seniors in prescription drug coverage in Medicare program.• Survey and Focus Groups. Supervised working group (“Opiniones Latinas’) to reform methodologies and procedures to study Latino market. Designed and conducted some of the most accurate and respected national surveys on Latino political and consumer behavior.

Founded and led the organization from a new unknown group to one of the most effective Latino advocacy organizations in the U.S.Coordinated dozens of events and conferences with such dignitaries as President George W. Bush, Mexican President Felipe Calderon, NYC Mayor Rudy Giuliani, leaders of the U.S. House and Senate, members of the President’s Cabinet, and CEOs of major corporations, among others, throughout the country. Managed the day-to-day operations of the organization; developed and implemented the fundraising strategy; served as spokesman for print and broadcast media; and developed and implemented the overall strategy for the organization.Testified before Congressional Committees in the U.S. House of Representatives and SenateDesigned, wrote and produced multi-million dollar issue-advocacy campaigns in Florida, California, Texas, New Mexico, Connecticut, Illinois and New York, among others.

Served as Director of Hispanic Affairs and Deputy Press Secretary for specialty media. Designed and implemented a comprehensive national effort to increase Hispanic participation and support in the activities of the Republican Party. Also advised state and local Republican parties and candidates on reaching out to Latino voters.Served as a spokesman for the Committee in the Latino media and as a spokesman on Latino issues.Directed communication efforts in congressional and local campaigns in California, Florida, New Mexico, Arizona, Illinois, Pennsylvania, Connecticut, New York and New JerseyOther relevant professional experiences include: • Appointed to the President’s Commission to Save and Strengthen Social Security as well as to the Virginia Governor’s Commission to reform Welfare programs. • Testified on numerous occasions before both U.S. House and Senate oversight committees on issues including health care, immigration, taxes and trade. • Served on Univision News team (National) as an anchor desk analyst for national elections from 2000-2009. • Served on the Board of Directors of Rebuilding Together, First Data Corporation’s Empowerment Fund, Harvard University’s Hispanic Journal and Americans for Border and Economic Security (with former Congressmen Dick Armey (R) and Cal Dooley (D)).