Promoted to IT Operations Manager October 2023Business/Compliance Program Manager for San Antonio Datacenters | April 2022-Oct 2023

CESFE, Interim Director of SAMA Metro & IT Operations Manager 5/2019-5/2021Promotion to Market Leader: 9/2017 to 5/2019 Store Leader | 7/2016- 9/2017• Created a culture of customer obsession, which drove double digit YoY growth in; revenue, conversion, services and office attach in FY18. (Awarded highest revenue increase in Q2 FY18)• Conducted quarterly business reviews with store managers. • Cultivated a culture of inclusion and diversity increasing retention and lowering attrition. • Drove operational efficiencies by increasing CM and lowering OPEX in FY18 &19. • Community program and events captain for Microsoft Retail North America. • People development captain for the Western Region. • Created succession planning program for Retail. • Drove 92% GIVE participation in FY19 for the Mountain West Market. • Conducted quarterly succession planning meetings within the market to build internal bench and development plans. • Created a culture of inclusion which resulted in a 36% increase in our poll results. • Supported Pilot and Innovation Initiatives: Small Business Festival, launched robotics (Vex & Ozbots), MIE certifications for CDS’s to support EDU and BSS value prop, launched our “Go Green” campaign, which has increased theater utilization across the market and 100% GIVE. • Working with our Data Center’s to create a career experience for our Tech and ICE teams. Pilot in San Antonio 8/28. • Supported the BBY holiday immersion program FY17. Leveraged my previous experience to add insights to cultural differences and gaps that needed to be addressed.

 Delivered company leading results by focusing on talent selection, building a culture around world class retailing and inspiring the team with a vision around building customer loyalty. Increasing our employee voice by 42% YOY. • Selected to present content at district meetings and led several initiatives to enhance customer experiences in Geek Squad services, mobile activations and Magnolia sales. • Awarded a visit from the president of retail to share best practices on culture building with the global organization. Including: Servant leadership, change management, innovation in service culture, product launches and people development. • Contributed to elevating technical service options that were being implemented worldwide. Re. Apple certified technicians. • Collaborated with over 40 vendors to ensure individual cultures were being represented

2009-2013 Market Expansion | Houston, SA, Austin and LA | Market Volume: $440 million• Led sales, service business and people initiatives for the southwest region (drove region to number one performance in sales, customer, and people results- 45 stores) • Started an employee exchange experience in 2008 that crossed all divisions of Apple and created consistency in processes and customer/employee experiences. Presented development modules at worldwide conference.• Selected to mentor several new leaders in the company to ensure they were immersed into the Apple culture. (SM’s and ML’s)• Selected to present and launch Personal Shopping initiative at the worldwide leadership conference to the global organization. • Collaborated on the creation of the GYO manager program. (leadership development program) • One of the first leaders selected to run a multi-city market in Apple Retail. Built a market strategy to drive consistency, continuity, and collaboration within the market. . • Created a talent selection/training process, which drove 81% retention in over all market. • Drove 35% YOY growth in over all sales. • Created quarterly forecasts and projected payroll spend for the market. • Acquired several sales awards for top performance in the company. Ie. Top Revenue 230% to forecast 2006, Top CPU % over prior year 2007 & 2008, Top iPod % to prior year 2008, gold circle winner 2010. • Delivered operational excellence in physical inventories and operational compliance metrics. • Selected as one of the sales leaders create and pilot Apple’s SMB channel for Apple Retail. • Drove B2B sales 45% increase YOY (adding 15% to overall sales volume in Region 4). • Conducted weekly/monthly/quarterly strategy meetings to ensure consistency and collaboration in all areas of the business. • Opened several new locations throughout the Southwest region. Ie. CA, NV, TX, LA, NM, AZ,

First store opened in NV. Hired to open 5 locations. (Opening new Market)• Led the build-out of this location while staffing, forecasting projected business growth and networking in the community to ensure our marketing campaign connected to the new region. • First year sales exceeded plan by 58%. Responsibilities include budget forecasting, controlling expenses and maintaining “visit ready” visual standards in a high profile location. • Primary objectives included building a local clientele to ensure brand name loyalty, communicating with buyers to regulate product flow to ensure goals were met, and creating a large focus on customer service and clientele standards. • Hosted several high profile corporate visits and was asked to attend corporate functions with PB catalog to cross collaborate with all divisions. • Selected to pilot global projects to enhance the customer experience companywide.

• Achieved +29% increase over previous year. • Implemented tight loss prevention standards, dropping the shrink level below company requirements. • Overall responsibilities included; selecting top talent, developing client pipeline and holding staff accountable to impeccable standards of customer experience. • Planned and executed market events. Ie. fashion shows, VIP monthly events. • Communicated trends and stock levels with buyers to ensure we were ready for the influx of Las Vegas expos. • Held weekly/ monthly/ quarterly meetings to ensure collaboration and consistency amongst the brands. Opened 3 out of the nine stores in the first year. • Held several team building and development clinics with my staff to ensure they were developed for their next opportunity.