• Developed optimization playbook of best practices for optimizing and troubleshooting campaigns• Onboarded and managed an offshore team of 7, overseeing the support of $40M revenue per quarter• Partnered with Media Planning to curate programmatic deals and set performance expectations• Regularly provided feedback to Supply team about inventory performance and margin by publisher• Strengthened client relationships by leading meetings and QBRs, driving 15% additional revenue• Led monthly sessions sharing new strategies and learnings based on performance tests• Provided weekly executive-level reporting on optimization and performance across all accounts• Designed robust BI dashboards to illustrate revenue and performance trends, creating a time savings of 30% in optimization analysis and execution• Aligned with Product and Engineering on new feature releases based on existing shortcomings and client needs

• Managed $30M in annual revenue across programmatic and managed service campaigns, accounting for roughly 20% of renewed accounts• Developed a preferred partnership by turning a 105K test campaign into $15M annual revenue• Led cross-functional effort to restructure internal PMP workflows, creating a time savings of 30%• Initiated product feedback sessions to improve internal DSP, which reduced workflow time by 40%• Proved value of new optimization tool through A/B tests, leading to 25% in incremental revenue across 5 PMP accounts and 3 managed service accounts• Managed 3 team members, establishing 3-month, 6-month, and year-long goals

• Set up, trafficked, and optimized display and video campaigns in multiple DSPs such as The Trade Desk, Rocket Fuel, DV360, Oath, and AppNexus• Grew digital campaign business for two Midwest Account Executives, driving roughly $100K monthly across retail, insurance, and auto verticals• Built and distributed data audiences via proprietary platform resulting in $70K in monthly revenue

• Supported three East Coast Account Executives’ book of businesses, managing over $1M in revenue per year in digital campaigns• Successfully leveraged professional relationship to revitalize MGM partnership, resulting in multiple upsells including a $25K test campaign, which led to $250K per annual renewals• Re-organized media gross margin analysis, improving monthly revenues from 40% to 48%• Generated and troubleshooted pixels for campaign optimizations and data collection

• Acted as a liaison between media, sales, and clients for all managed campaigns• Provided consultative internal sales support on incoming proposals across a variety of industriesincluding QSR, healthcare, and CPG• Performed QA in advance of campaign launch to ensure that all ad units are built to spec andcompatible with BrightRoll systems• Generated internal and 3rd party reports, monitor delivery, and solve any campaign issues ordiscrepancies on a daily basis• Provided technical support to internal sales teams and external clients across topics such as: adtags, behavioral cookie targeting, conversion tracking, and pre-roll video specs• Achieved an overall profit margin of approximately 55% over 30 campaigns and optimizedtowards campaign performance goals

• Delivered mid-campaign and wrap up reports which summarized campaign performance and metrics; used by client to assess success and identify budget reallocations.• Responsible for internal monthly billing reports, ensuring all partners paid invoices on a timely basis.• Assessed the benefits and risks of approximately 5-10 potential partners during RFP processes assisted Collaborated with team in ideation sessions for 10-12 media plans for upcoming campaigns RFP processes, and media recommendations for client.• Created weekly newsletter for client reporting the latest advertising, media, and industry trends.• Analyzed multi-channel communications across 5 competitors to create semi-annual competitive report, used by client to develop strategy.• Prepared weekly status calls, ensuring consistent communication between MEC teams and the client.

• Prepared weekly employment reports including new hires and job openings across major banks that were used by recruiters in placement process.• Researched and pitched roughly 30 potential job openings through cold calls on weekly basis.• Responsible for updating and maintaining integrity of database consisting of 35 banks and approximately 1,500 bankers on weekly basis.• Attended and took notes at internal meetings on biweekly basis, in which clients’ needs and positions were assessed; distributed information to all relevant employees.

• Collaborated with executive board to organize annual charity walk for economics scholarship; recruited roughly 300 attendants and raised $2,400.• Led team in selling 400 bracelets and 200 raffle tickets, raising $1,000.

• Pitched security services to business owners via cold calling and in person meetings, resulting in 2 successful sales • Conducted research and analyzed data on 30 prospective clients on daily basis, to assist with new business development.• Prepared marketing materials used by partners to increase sales • Attended client meetings on weekly basis in which business operations and customer satisfaction were reviewed; all client requests and feedback were reported to business partners.